| Today's Top Stories | | #1 | WPP Unifies, Rebrands Ford Agency
| | | The holding company has merged the three agencies who have been handling the Ford account exclusively for more than 9 years. The new agency will be known as Global Team Blue and merges Team Detroit, Blue Hive and Retail First. The combined unit has a global reach with 49 offices. Toby Barlow, previously chief content officer at Team Detroit will hold the same position at Global Team Blue. Likewise, Kim Brink, Team Detroit's chief operating officer, will be COO of Global Team Blue.
Why This Matters: Barlow says the move is "a way to simplify our offering and our branding to allow for a clearer positioning." The blue reference in the name pays homage to Ford and its blue oval logo as well as "blue sky thinking," the agency said in making the announcement.
Three Takes: Adweek | Ad Age | MediaPost
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| | #2 | YouTube Selling Ads in Breakout Videos
| | | The streaming video platform at its NewFront presentation announced parent company Google is launching Google Breakout Videos, which will allow marketers to insert ads into the hottest new videos on YouTube. Part of the incentive to advertise will be advice on which videos are being watched virally by viewers before they are on mainstream radar. Programmatic ads will also be available via Google Preferred and Sesame Street will have its own channel on YouTube.
Why This Matters: YouTube is making a big push to lure ad dollars away from linear TV. In the presentation, CEO Susan Wojcicki said the platform's reach is growing larger than any TV network and reaching more 18-49 folks than the top 10 primetime TV shows. She also said Google Preferred YouTube campaigns produced on average a 14% increase in intent to purchase.
Three Takes: Adweek | B&C | Ad Age
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| | #3 | CNN Touts Great Big Story for Millennials
| | | The cable news operation used part of its NewFront presentation to promote to marketers its six-month-old video network, Great Big Story, designed to appeal to a global audience of millennials. CNN Worldwide president Jeff Zucker says GBS is drawing 40 million video viewers a month on multiple platforms. The network is operated independently from CNN, although CNN sales does the ad selling, and has made content deals with various sources including linear TV networks. The network does not sell pre-roll ads but is open to marketers that want to sponsor branded content executions.
Why This Matters: As marketers continue to demand more ways to target millennials, this is yet another way for them to do it. Unlike older audiences that watch the traditional linear news networks, Great Big Story is focused on drawing in the 20-something, smartphone crowd.
Three Takes: Adweek | Ad Age | Digiday
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| #4 Machinima Opens eSports Agency (Adweek)
#5 Snapchat Seeking $40 CPM (Digiday)
#6 Facebook, Digitas Streaming Morning Show (Adweek)
#7 Rachael Ray Pet Food Launches $40M Campaign (MediaPost)
#8 360i Creates Toys for Paralyzed People (Adweek)
#9 Viacom Vantage Offers More Social Tools (B&C)
#10 Strategy More Important Than Great Product (Ad Age)
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Dollars in millions of estimated media exposure that the top five sponsors of the Kentucky Derby received in 2015, according to Kantar Media's Sport Intelligence, which monitors logo and signage exposure during sporting events and calculates the value. It was $2.1 million for the 2013 Derby and $1.9 million in 2014, without the possibility of a Triple Crown winner.
– Reported by MediaPost
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| | Ratings | 'Big Bang' Down, But CBS Holds Top Spot
By Michael Malone
CBS and ABC were virtually deadlocked in Thursday ratings, CBS putting up a 1.6 in adults 18-49, per the Nielsen overnights, while ABC had a 1.5. Both networks tallied 6 shares. NBC played to a 0.8/3, Fox a 0.7/3 and The CW a 0.5/2.
The lure of post-work Cinco de Mayo margaritas may have siphoned off viewers, with usage down 10% week to week in Thursday prime.
It was comedy night on CBS, with The Big Bang Theory down 12% to 2.9, then The Odd Couple a flat 1.6, Mom off 11% at 1.6, and 2 Broke Girls a flat 1.6. Hour-long Rush Hour too was flat at 0.9.
On ABC, Grey's Anatomy did a 2.0, up a tenth, and Scandal a 1.5, then The Catch a 0.9—the latter two down a tenth apiece.
On NBC, Strong slid 14% to 0.6, and Blacklist scored a flat 1.2, then Game of Silence was also flat at 0.7.
Fox's Bones rated a 0.9, up 13%, and American Grit slid 14% to 0.6.
CW's DC's Legends of Tomorrow did a 0.6 while The 100 scored a 0.4, both down a tenth. For more, click HERE |
| | Fates & Fortunes | • TAMERA GEDDES has left her post as group account director at Droga5 to become managing director at media agency Noble People. She also previously spent 4 years with Wieden + Kennedy where she was an account director, and prior to that was senior manager of global marketing communications at Levi Strauss.
• JACQUELINE PARKES has joined MTV as executive VP of marketing and creative. She was most recently chief marketing officer at Major League Baseball. At the same time, ELI LEHRER, previously VP and head of nonfiction programming at Lifetime, is a new executive VP at MTV2. Other changes include KRISTIN FRANK, formerly VP of connected content at MTV and VH1 becoming executive VP of strategy, revenue and operations at MTV. And ERIK FLANNIGAN, previously executive VP at Viacom's Music & Entertainment Group, joining MTV as executive VP of music/events strategy and development.
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