| Today's Top Stories | | #1 | Under Armour Signs $280M Deal With UCLA
| | | The sports apparel and accessories company will pay the university's athletic department some $18.7 million a year for the next 15 years in both cash and team apparel. It goes into effect July 2017 and is the largest college sponsorship deal ever. The previous largest total deals were for $250 million and about $16.8 million a year by Ohio State and Texas, each with Nike.
Why This Matters: As reported by the New York Times, the deal extends a trend of rapidly escalating contracts as the three major sportswear companies seek greater footholds in the lucrative college sports industry. Since 2014, the unofficial sponsorship record has changed hands five times. Driving the spending is that the companies get their brand logos on TV each time a college team game is televised.
A Take: NYT
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| | #2 | Millennials, Boomers Similar in Media Usage
| | | A new media usage study by Nielsen finds that while millennials do spend a larger amount of time with media than baby boomers, their usage patterns are not that different, Media Life magazine reports. Both millennials and boomers increased the amount of time they spend on multimedia devices last year and also the amount of time spent on gaming consoles, smartphone video viewing and app usage. The percentages of increase in time spent is similar. Meanwhile, time spent watching DVR content fell among both groups.
Why This Matters: The generation gap may not be as wide as perceived by advertisers. While they focus on millennials and tend to ignore boomers, the Nielsen data shows they may be making a mistake. The study finds that boomers are digitally savvy and more in tune with current media trend usage than they are given credit for.
A Take: Media Life
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| | #3 | Post-It Window Displays a Boon for 3M
| | | What started off as friendly banter involving 3M's Post-it sticky notes on windows by a handful of agencies on New York City's Canal Street grew into a viral global phenomenon, Digiday reports. The participants created everything from The Simpsons characters to the Snapchat ghost icon on their windows. Picked up on social media platforms, with a growing number of companies participating, the "Post-it war" resulted in a lift in brand recognition worth $2 million in a two-week period, according to Amobee Brand Intelligence. Havas also got a major digital engagement boost.
Why This Matters: Sometimes brands luck out and get free publicity and this is one case of that. Post-it was monitoring the situation, too, and fueled the participants by sending free cases of Post-it notes to the participating agencies.
A Take: Digiday |
| #4 Leo Burnett Mexico Angers Ecuadorian Government (MediaPost)
#5 GSD&M Wins Dodge Account (Ad Age)
#6 What Twitter's New Rules Mean for Advertisers (Digiday)
#7 Grupo Gallegos Wins Digital, Social for Hass Avocado (Ad Age)
#8 Arby's Targets Lifestyle Sports Fans (Ad Age)
#9 Victoria's Secret Eliminates Catalogs (Adweek)
#10 Burberry Looks to Monetize Its 40M Social Media Followers (Digiday)
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|  | • 21.9
Percentage of total U.S. digital ad spending by the retail category in 2016, according to eMarketer projections. That is the largest percentage of any industry category. It's followed by auto (12.7%), financial services (12.2%), telecom (11%), consumer products (8.7%) and travel (8.3%).
– Reported by eMarketer |
| | Ratings | NBC Wins With 'Voice' Finale
By Michael Malone A big night of The Voice paced NBC to a Tuesday win among broadcasters, the network tallying a 1.9 in adults 18-49, per the Nielsen overnights, and a 7 share. ABC did a 1.4/5, CBS and The CW a 0.9/3 and Fox a 0.6/2. After a Voice repeat, The Voice finale rated a 2.1 from 9 p.m. to 11 p.m., up 17% from last week's number. On ABC, Fresh Off the Boat did a 1.2 and The Real O'Neals a 1.0, both up a tenth of a point, then the two-hour Dancing With the Stars finale a 1.6, down from the previous night's 1.9. A Price Is Right prime special on CBS did a 1.1, then a double run of Person of Interest a pair of 0.9s, down from last week's 1.2. The CW's The Flash rated a 1.2, down a tenth, and Containment a flat 0.5. On Fox, the premiere of Hotel Hell did a 0.8 and Coupled a 0.5, the latter consistent with last week's performance. For more, click HERE |
| | Fates & Fortunes | • JENNIFER MARSZALEK was named chief talent officer at Havas Worldwide Chicago. She was previously VP, human resources at GrubHub and prior to that, director of human resources at SurePayroll. • JOEL PACHECO has joined MDC Partners' agency Assembly as chief talent officer. He was most recently senior VP, global human resources at Kantar Media Intelligence. Prior to that he was VP, global human resources at Raritan Inc. and also held positions at Paradigm Direct, Valley Media and Deluxe Corp. • MICHAEL BAIR has been appointed executive VP at Charter Communications where he will oversee programming for its news and sports channels. He was most recently CEO of The Bleacher Corp. and prior to that was president of MSG Media.
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