| Today's Top Stories | | #1 | Carnival Cruising With PHD
| | | The cruise line company, which includes 10 global brands including Carnival Cruise Line and Cunard Line in the U.S., has selected Omnicom's PHD to handle its entire $115 million North America and U.K. media planning and buying account. PHD had previously handled just the two U.S. cruise lines but will now add the others and also handle digital media. Carnival previously had assorted media agencies handling the other accounts including Optimedia representing Princess Cruise lines.
Why This Matters: Carnival believes it will be more cost efficient if one agency handles all of its accounts. For PHD, it was another major account win. In 2015 it won the $1.4 billion GlaxoSmithKline media account and more recently was awarded the $100 million Delta airlines account. Its parent company OMG also recently won the bulk of the massive P&G media account.
Two Takes: Ad Age | MediaPost
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| | #2 | Viamedia Sues Comcast for Monopolizing Local Ad Sales
| | | The independent cable ad sales rep firm is seeking at least $225 million in damages alleging that the cable operator violated antitrust law through its business practices in the $5 billion local cable ad sales marketplace, The Wall Street Journal first reported. Viamedia claims it has lost potential customers and investors as a result of Comcast's practices. While Comcast takes the lead in negotiating with advertisers on behalf of rival pay-TV providers in many markets, it has excluded Viamedia from participating in those transactions.
Why This Matters: The U.S. Justice Department has already been conducting a probe into Comcast's practices to see if it has violated antitrust regulations. So Viamedia is clearly going to use that as part of its basis for the lawsuit. And many of its claims in the lawsuit were also among its objections filed with the Federal Communications Commission when it reviewed Comcast's earlier bid to acquire Time Warner Cable.
A Take: WSJ
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| | #3 | Jeter's Tribune, Budweiser Form Content Studio
| | | The Players' Tribune, a digital publication started by former New York Yankees great Derek Jeter, has launched a short-form content studio in partnership with Budweiser. It will be known as TPT Studio B and for six months it will produce 44 pieces of content exclusively with the beer brand. The content will live on a Budweiser-branded section on ThePlayersTribune.com but will also be pushed out on TPT social platforms – Facebook, Instagram and YouTube. Budweiser beer and other Bud-branded swag will appear on the sets where the video is shot.
Why This Matters: The deal was put together by MediaCom. Since the deal is only for six months, there obviously will be opportunities down the road for other brands to get involved with the TPT studio.
A Take: Digiday |
| #4 Imgur's Millennial Males Embrace Custom Ads (WSJ)
#5 Why Heineken Wants Second Global Media Agency (Ad Age)
#6 Google Maps Adds Local Search Ads (Adweek)
#7 Mercedes Using Telco Data to Target Via Mobile (Ad Age)
#8 Taboola Making Native Ads for NBCU News (MediaPost)
#9 NBCU Cable Nets to Televise 325 Hours of Olympics (B&C)
#10 Geometry, Unilever Teach Shopper Marketing Course at Michigan State (Ad Age)
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|  | • 84.6
Percentage of U.S. internet users who at least once per month simultaneously surf the web while watching TV, according to eMarketer data. Some 68% of those do so via smartphones, 52% via desktops and laptops and 20% by tablets. Overall, 182.9 million Americans will use the internet while watching TV at least once per month.
– Reported by eMarketer |
| | Ratings | 'Bachelorette' Premiere Solid
By Michael Malone ABC seized the Monday broadcast ratings title, posting a 2.0 in adults 18-49, per the Nielsen overnights, alongside a 7 share. NBC did a 1.7/6, CBS a 1.0/4, Fox a 0.9/3 and The CW a 0.4/1. The finale of Dancing With the Stars rated a 1.9 for ABC, up from last week's 1.7 but down from the 2.4 it finished to last season. The opener of The Bachelorette had a 2.0; it premiered to a 2.1 a year ago. NBC's The Voice scored a 1.9 across two hours, down a tenth, then Blindspot rated a flat 1.3. CBS had a Price Is Right primetime special at 1.3, then The Odd Couple at 1.0 and 0.9, down from last week's 1.3. Person of Interest rated a flat 0.9. Fox's Gotham was down 8% to 1.2, and Houdini & Doyle was a flat 0.6. On The CW, Reign drew a flat 0.3 and Whose Line Is It Anyway? a 0.4. For more, click HERE |
| | Fates & Fortunes | • JON GITTINGS was promoted to the newly created position of chief strategy officer for the Americas at MediaCom. He was most recently global business development strategy officer. Prior to joining MediaCom in 2014, he was global communications planning director at Omnicom Media Group. He also held assorted strategy posts at OMD. • DAVID KAYE was named VP, client engagement at WPP programmatic audience platform Xaxis. He was most recently global managing director of The Economist. Prior to that he was senior VP, chief revenue officer of The Economist Group. He also served as West Coast associate publisher of PC Magazine. In his new role, he will lead new business efforts for Xaxis across the East Coast and oversee direct sales activities for Xaxis' native ad unit plista. • RACHEL MERCER was appointed VP, digital strategy director at Deutsch New York. She was most recently strategy and innovation director at The Upside in London. She also worked previously at Deutsch as a senior strategist. • BECKA WALTER-VIGORITO was named group director, client engagement, and SILMO BONOMI was appointed group creative director at VML New York. Walter-Vigorito was most recently VP of client service at Mirrorball. She also served as an account director at Translation. Bonomi moves from VML Brazil, where he served as an executive creative director. • KT THAYER was named creative director for Crispin Porter + Bogusky Boulder. He was previously executive creative director at Vitro. Both are MDC Partners agencies.
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| Media Buyer & Planner Today
Editorial Team
John Consoli, Contributing Editor
Phone: 201-314-0424 | Send Email
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Phone: 917-281-4735 | Send Email
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Phone: 917-281-4708 | Send Email
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