| Today's Top Stories | | #1 | Vice Media to Handle Hyundai Ioniq Launch in Europe
| | | The South Korean automaker's European VP of marketing Jochen Sengpiehl says since the new hybrid and electric Ioniq model that will launch in September is a "new proposition" for the company, "we decided to also bring in new talent and take a new approach," Ad Age reports. So Hyundai has named Vice Media to produce the creative content for the launch campaign, including video, social media and digital out-of-home. In-house agency Innocean Worldwide will play a supporting role, implementing and distributing the content.
Why This Matters: This move clearly shows that marketers are beginning to rely less on creative agencies and branch out to media companies or whoever else is capable to create content for their campaigns. Havas will still handle media buying but Sengpiehl says down the road, he sees global brands cutting out agencies in some instances and making deals directly with distribution platforms.
A Take: Ad Age
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| | #2 | ESPN, Vice Media Ink Content Partnership
| | | The sports network has entered into a production and distribution deal with the media company and its newly launched cable network, Viceland, that will see both companies sharing content across TV, digital and mobile platforms. They will collaborate on program development together and select programming currently airing on both networks will be re-aired on each other.
Why This Matters: As Adweek reports, the content arrangement is an extension of ESPN parent company Disney's $400 million investment in Vice late last year, giving it a 10% stake in the network. From ESPN's perspective, the goal is to reach a younger audience with some of their programming aimed at replacing some of its lost older viewers. In the long run, that could be a good move for ESPN's advertisers.
Three Takes: Adweek | WSJ | B&C
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| | #3 | Macy's Selects New Creative Agencies
| | | The retailer has selected Figliulo & Partners and Bartle Bogle Hegarty to jointly replace incumbent creative agency J. Walter Thompson, following a review. Ad Age reports that the new agencies will handle creative for the 2016 holiday season campaign. It was not specified which aspects of the campaign each agency will handle.
Why This Matters: Martine Reardon recently announced she was stepping down as chief marketing officer and the retailer is seeking to promote itself in a new direction. The account win for three-year-old F&P is a continuance of recent new creative business successes. The agency was recently named to handle creative for Marriott's AC Hotels, as well as for Pete & Gerry's.
Two Takes: Ad Age | Adweek |
| #4 Adblock Plus Enables Users to Pay Websites for Content (WSJ)
#5 Is Cutting Creative Agency Compensation Good for Marketers? (Ad Age)
#6 Nielsen Continues Rollout of Total Audience Measurement (B&C)
#7 Real-Life Families Featured in Dreyer's Campaign (Adweek)
#8 Toyota Renews Partnership With VH1 (MediaPost)
#9 Watchwith Provides Context for Bloomberg's VidPlus (B&C)
#10 TV Ad Spending Projected to Slow After Summer Olympics (MediaPost)
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Percentage of U.S. chief marketing officers who say becoming more customer centric by engaging customers better and improving the customer experience is their primary objective, according to a survey by Korn Ferry Institute.
– Reported by eMarketer |
| | Ratings | 'Houdini & Doyle' Debut Lacks Magic
By Michael Malone NBC took Monday honors with its typically robust The Voice, the variety show doing a 2.1 in viewers 18-49, per the Nielsen overnights, up 5%. NBC showed a 1.8 on the night with a 6 share. ABC had a 1.5/5, CBS a 1.4/5, Fox a 0.9/3 and CW a 0.3/1. NBC's Blindspot did a 1.2, down 14%. ABC had Dancing With the Stars at 1.8, same as last week, before Castle rated a 1.0, down a tenth. CBS aired a double run of Mike & Molly at 1.3 and 1.4 (it did a 1.3 last week), then a repeat of Big Bang Theory before The Odd Couple rated a 1.3, down from the 1.6 it did last Thursday. The NCIS: Los Angeles season finale scored a 1.3, up 8%. On Fox, Gotham did a flat 1.2 and critically panned newcomer Houdini & Doyle, about a famous magician and famous author pairing up to solve bizarre crimes, a soft 0.7. On The CW, Reign rated a flat 0.3, while Jane the Virgin's 0.3 was down a tenth. For more, click HERE |
| | Fates & Fortunes | • LORI HILTZ was promoted to CEO of global brands at Havas Media, and COLIN KINSELLA has joined the company as CEO of Havas Media North America. Kinsella succeeds Hiltz in that role. Hiltz joined Havas in 2010 and was named North America CEO in 2012. Prior to that she was senior VP, group director at PHD. Kinsella was most recently CEO of Mindshare North America. Prior to that he was North America CEO for Digitas. • BOB HAMMOND was named chief technology officer at WPP programmatic platform Xaxis. He was previously chief technology officer at mobile ad company Millennial Media. Prior to that he was chief tech officer at mobile company JumpTap, which was acquired by Millennial Media. • GEORGE MANAS was promoted to president of search agency Resolution Media, part of Omnicom Media Group. He was previously chief strategy officer and has been with the agency since 2012. • DANIEL TIBBETS has joined El Rey Network as president and general manager. He was most recently chief content officer at Machinima. Prior to that, he was senior VP of digital media at Bunim/Murray Productions, where he oversaw development of short-form digital programming. He has also served as studio chief at GoTV Networks and also held positions at Twentieth Television and Fireworks Television. • ADAM WIENER was promoted to executive VP and general manager, CBS Local Digital Media. He has been with the unit since 2010 and most recently served as senior VP, content, community and operations. In his new role, he succeeds Ezra Kucharz, who as previously announced will become special advisor to the CEO of CBS Corp. CBS also announced that CATRICE MONSON was named senior VP, diversity and inclusion for CBS Corp. Monson has been with CBS since 2000 and was most recently senior VP, labor relations, representing CBS Television Network in negotiations with assorted entertainment unions.
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