How One Consumer Electronics Company Gained Invaluable Shopper Insights by Pairing Agile Research with the Right Target Audience

How One Consumer Electronics Company Gained Invaluable Shopper Insights by Pairing Agile Research with the Right Target Audience When launching a new product, it is critical to get key insights from your shoppers to understand how to maximize sales, especially in such a competitive market. A consumer electronics company was looking to maximize its product's opportunity, and in order to do so they had to look at alternative targets and positioning. Specifically, they were looking to: · Understand which product features to highlight in order to enter the consideration set for their target shoppers · Uncover frustrations and understand the overall in-store interaction with sales associates · Hear what shoppers want to see in-stores in terms of product testing, product display, and packaging in order to see what drives shoppers to choose one product over another Download the full case study to see how this consumer electronics company used GutCheck to pair agile research with an in-store shopping activity to really see through the eyes of their shoppers. Brought to you by:

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