Dynamic Pricing– The Next Frontier for Digital Signage

Today's Top Story - 05.05.16 Dynamic Pricing– The Next Frontier for Digital Signage Digital media offers a very compelling and strategic toolset for the retailer. It always has. This naturally includes digital signage to satisfy the visual sense. But unlike verticals where digital signage can stand-alone and succeed as a purely information tool– think corporate or campus communications– digital signage becomes the tool to drive profitability as it enhances the retail experience. After recently attending several industry conferences (National Retail Federation, Digital Retail Forum, and Digital Signage Expo), listening to industry analysts and retailers on how retail is evolving, and reading a number of research articles about the evolution of retail, one thing is very clear: digital signage is the mechanism for addressing specific trends impacting the way businesses serve the consumer. And one of the more intriguing new trends in retail: Dynamic Pricing–the practice of increasing pricing based on supply and demand, which can happen throughout the week or even throughout the day. Other organizations take it a step further by addressing this concept as pricing elasticity and how much a consumer would be willing to pay for what they feel they need. The reason for the popularity of dynamic pricing is primarily to increase profit, while managing the demand, and it is working. The reason why it's working is because of the access to more efficient pricing tools – digital displays, computers and reporting software– for promoting price changes and analyzing the pricing data against the sales data in near real-time to make meaningful adjustments to improve profit. Read More» Today's News Advantech to Show DS-270 OPS Signage Player at InfoComm » Séura's 84-inch weatherproof StormT Display Makes InfoComm Debut » Daktronics Integrates Venue LED Lighting Into Game-Day Experience » Related Resources The Video Wall Briefing Center LCD flat panel installation growth has been one of the most dramatic in the past few years due to the resurgence of video walls. Take a closer look at the technology behind new-generation video walls in this select group of articles, videos, and product releases on the developments in these booming areas. Additional Resources • Media Players for Digital Signage (April 2015) • Digital Signage for the SMB Market (February 2015) • Guide to Wireless Delivery (June 2013) • Digital Signage Best Practices Guide (February 2014 edition) • Guide to Interactive Digital Signage (from February 2014) • Guide to 4K Displays (from April 2014) • Guide to Media Players (from June 2014) • Guide to Digital Signage Hardware and Software Tools for Educational Campuses (within the October 2013 issue) • Guide to Digital Signage Software (from December 2013)

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