Numbers Show Millennials Abandoning Broadcast Networks
YouTube caused a stir, and some immediate push-back from traditional rivals, by trumpeting new research that shows it reaches more 18-49s on mobile alone than does any broadcast or cable network. With more claims and counter-claims likely during next week's broadcast/cable upfront extravaganza, B&C wanted to do some fact-checking by examining season-to-date Nielsen data. It shows an unmistakable trend: Millennial viewers have continued abandoning broadcast network primetime programming in droves this season in both live and delayed viewing modes. More » Broadcast Re-Takes the Big Stage
Upfront week, once a singular event symbolizing the network TV business, still offers some of the reassuring signifiers of broadcasting's glorious past. Take the host venues across Manhattan, for example, which haven't changed much in recent years and offer a combined hundreds of years of cultural lore: Radio City Music Hall (NBC), Carnegie Hall (CBS), Avery Fisher Hall (ABC), the Beacon Theatre (Fox), and New York City Center (The CW). As glamorous as it is, the ritual is now preceded by dozens of presentations—some nearly as glitzy—from a host of cable, SVOD and digital video rivals, many of whose programming generates far more buzz in today's zillion-channel universe. More »
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