B&C's Upfront Central: Hulu Goes Interactive; Nielsen Dismisses Total Audience Delays

May 4, 2016 Top Stories NewFronts 2016: Hulu Goes Interactive With Advertising Hulu announced a series of programming and advertising deals at its upfront presentation in New York Wednesday. The streaming company said it made a deal with BrightLine that will create ad units viewers can interact with in their living rooms. More » Upfronts 2016: Nielsen Dismisses 'Noise' About Total Audience Delays The initial delays in Nielsen's Total Audience Measurement rollout are due in part to programmers needing to move deliberately during the current upfront season and are unrelated to technology, Nielsen executives said during a briefing of their cross-platform efforts. More » More News From B&C NewFronts 2016: Condé Nast Renews 62% of Digital Series» NewFronts 2016: Vox Makes Snapchat, Telemundo Deals» E! Series Focuses on 'Cosmopolitan' Mag Staffers» Around the Web Hispanic Upfronts 2016: What to Expect — and Not» AOL Execs Go All In on Mobile, Look to Data for the Right Signals» BuzzFeed's Big Pitch: We Don't Know What Works (But Neither Do You)»

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