B&C Today: NBC Plans 4K Olympics Coverage; Modi Teams With Innovid

Broadcasting & Cable Newsletter   Trouble seeing this email?      The best of BroadcastingCable.com delivered to your inbox daily       Our Top Stories         NBC Announces 4K Plans for Rio Olympics MVPDs will have next-day 4K access to several sporting events, while the opening ceremonies will get HDR and Dolby Atmos treatment READ MORE » WHY THIS MATTERS: The opening and closing ceremonies, swimming, track and field, basketball, the men's soccer final and judo will be among the Olympics events available in 4K, beginning Aug. 6.   Modi Media Using Innovid to Measure OTT Campaigns GroupM advanced TV unit gains intelligence on smart-TV viewers READ MORE » WHY THIS MATTERS: As more viewers shift to over-the-top forms of television, advertisers need the same kind of third-party measurement and analytics they get from traditional TV.   Major Pressure on 'Roots' Rebooters to Do the Original Justice 'Has to be better than the last one,' says Mark Wolper, son of the original's star producer READ MORE » WHY THIS MATTERS: The new version hews closer to the book, authored by Alex Haley, which spawned the TV movie, and avails itself of the historical insights gleaned across the 39 years since Roots debuted.       More Headlines         Fox Futurist: VR's Time Has Finally Arrived Logo Premieres Two Documentaries This Summer NBC Sports CTO: A 4K Olympics Challenge Vimeo's VHX OTT Platform Offers In-App Subscriptions Amazon Cues Up Pilots for June 17 Dunkin' Donuts Returns as 'Talent' Sponsor Vice Inks Soccer's 'Men in Blazers' for June Tourneys HBO Slates 'Westworld' and 'Divorce' for Fall NAB to FCC: White Spaces Devices Should Check All Channels Season Three of 'BoJack Horseman' Starts July 22 more headlines »     Blog Of Note       Guest Blog: As TV Advertising Turns 75, It's Best Days Still Lie Ahead By Brett Wilson July 1 will mark the 75th anniversary of the first TV advertisement to ever air in the U.S., for Bulova, in 1941. The 10-second ad cost nine dollars and reached an estimated 3,000 people. Even 10 years after those first TV spots ran, radio was still the dominant advertising medium, representing more than $210 million in spending compared with just $12.3 million for TV in 1951. READ MORE »   more blogs »     Events       Next TV Summit & Expo June 15, 2016 | Hyatt Regency San Francisco | San Francisco, CA Learn More The Cloud & IP Tech Leadership Summit June 22-23, 2016 | Crowne Plaza Chicago O'Hare Hotel & Conference Center | Rosemont, IL Learn More Keynotes & Cocktails: Women of the West (partner event) June 29, 2016 | The Television Academy's Saban Media Center | Los Angeles, CA Learn More News Technology Summit September 27-28, 2016 | Tampa Airport Marriott | Tampa, FL Learn More OnDemand Summit September 29, 2016 | Manhattan NYC, An Affinia Hotel New York , NY Learn More NYC Television and Video Week Virtual Reality 20/20 October, 17, 2016 |The TimesCenter— NYC Learn More B&C Hall of Fame October, 18, 2016 | Waldorf Astoria— NYC Learn More Advanced Advertising October, 19, 2016 | Grand Hyatt— NYC Learn More Next TV Summit October, 19, 2016 | Grand Hyatt— NYC Learn More Hispanic Television Summit October, 20, 2016 | Grand Hyatt— NYC Learn More The Diversity Discussion December 5, 2016 |Convene Conference Center | New York, NY Learn More more events »     Jobs       Account Executive WBNS 10TV – Columbus, NA, United States   Assistant Chief Engineer GEB America – Tulsa, OK, United States   TV Engineer Arkansas State University – Jonesboro, AR, United States   Broadcast Television Relations ION Media Networks, Inc. – USA, United States, United States   more jobs »   News Blogs Events People TV Careers   Advertise Contact Us Send this to a friend       ©2016 NewBay Media, LLC

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