วันจันทร์ที่ 2 พฤษภาคม พ.ศ. 2559

B&C Today: Buyers Downplay Strong Scatter on Eve of Upfront

 
 
 

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Buyers Downplay Strong Scatter on Eve of Upfront SUBSCRIBER EXCLUSIVE
Data and digital are big factors affecting TV ad market
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WHY THIS MATTERS: The upfront remains the time when the bulk of advertising inventory is sold by broadcast and cable TV networks, setting the tone for the season.
 
Digital Video Market Surges Into NewFronts SUBSCRIBER EXCLUSIVE
Mobile push is key to projected 28% increase in digital advertising spending this year
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WHY THIS MATTERS: Digital video gives advertisers an alternative to TV, offering quality content and data targeting.
 
Feds OK With Charter/TWC SUBSCRIBER EXCLUSIVE
Even so, deal is loaded with broadband-related conditions from FCC and DOJ
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WHY THIS MATTERS: Charter will get to raise its profile in an era of big media getting bigger.

 
 

 
 

 
 
 

More Headlines

 
 
 
 

Anthology Format Gets a 'True' Rebirth SUBSCRIBER EXCLUSIVE

Producer Seeks Station Dance Partners SUBSCRIBER EXCLUSIVE

Vital Content Technology Finally Making Its Public 'Mark SUBSCRIBER EXCLUSIVE

Splashing More Cash on VR SUBSCRIBER EXCLUSIVE

The Five Spot: Luis Silberwasser SUBSCRIBER EXCLUSIVE

Wallace Looks Back as 'Fox News Sunday' Turns 20 SUBSCRIBER EXCLUSIVE

Next-Generation Market Movers SUBSCRIBER EXCLUSIVE

Market Movers: Broadcast Sales Execs SUBSCRIBER EXCLUSIVE

Market Movers: Cable Network Sales Execs SUBSCRIBER EXCLUSIVE

Editorial: Standard Bearer SUBSCRIBER EXCLUSIVE

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Blog Of Note

 
 
 

Guest Blog: Protecting the Border
By Casey Joseph, VP of sales and business development, LS telcom
While today much of the border protection discussion focuses on our national security, there is another border battle that is brewing in the broadcast industry. As the ongoing incentive auction offers monetary gain to broadcasters for spectrum resources, the financial dividend may be short lived if the borders of their networks are not protected.
READ MORE »
 
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Multicultural TV Breakfast at INTX
May 17, 2016 | Boston Convention and Exhibition Center | Boston, MA
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June 22-23, 2016 | Crowne Plaza Chicago O'Hare Hotel & Conference Center | Rosemont, IL
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Keynotes & Cocktails: Women of the West (partner event)
June 29, 2016 | The Television Academy's Saban Media Center | Los Angeles, CA
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September 29, 2016 | Manhattan NYC, An Affinia Hotel New York , NY
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October, 17, 2016 |The TimesCenter— NYC
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B&C Hall of Fame
October, 18, 2016 | Waldorf Astoria— NYC
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Advanced Advertising
October, 19, 2016 | Grand Hyatt— NYC
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Next TV Summit
October, 19, 2016 | Grand Hyatt— NYC
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Hispanic Television Summit
October, 20, 2016 | Grand Hyatt— NYC
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WFSU TV/FM – Tallahassee, FL, United States
 
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