WHY THIS MATTERS:The upfront remains the time when the bulk of advertising inventory is sold by broadcast and cable TV networks, setting the tone for the season.
By Casey Joseph, VP of sales and business development, LS telcom
While today much of the border protection discussion focuses on our national security, there is another border battle that is brewing in the broadcast industry. As the ongoing incentive auction offers monetary gain to broadcasters for spectrum resources, the financial dividend may be short lived if the borders of their networks are not protected.