B&C BREAKING NEWS: Upfronts 2016: Numbers Show Millennials Abandoning Broadcast Networks

May 9, 2016 Upfronts 2016: Numbers Show Millennials Abandoning Broadcast Networks With next week's broadcast/cable upfront extravaganza approaching, Nielsen data shows an unmistakable trend: Millennial viewers have continued abandoning broadcast network primetime programming in droves this season in both live and delayed viewing modes. Some shows have lost as much as 30-40% of their 18-34-year-old audience, according to the ratings figures. John Consoli has the story. More»

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