B&C BREAKING NEWS: NBCU Wants Clients to Feel the Lifestyle Love

May 9, 2016 NBCU Wants Clients to Feel the Lifestyle Love NBCUniversal says audiences love the programming in its lifestyle networks and that it has developed an algorithm similar to the one used by online dating sites to help viewers warm up to its advertisers' brands. Working with the research firm Coherency and its LoveQuotient methodology, NBCU is offering clients a way to ensure that their ad campaign will leave viewers with the right feeling about their products. Jon Lafayette has the story. More»

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