B&C BREAKING NEWS: Echo Gets Stronger for Viacom Vantage

May 6, 2016 Echo Gets Stronger for Viacom Vantage Viacom's data-driven ad sales unit Vantage is upping the volume on its Echo social media product. Now, with version 3.0 of Echo, the company is offering marketing clients what it is calling an entire "Echosystem" of tools. Those tools will help create social media campaigns, predict how many people they will reach, optimize them while they are in the market, and provide a thorough analysis when they're over. Jon Lafayette has the story. More»

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