Avid Restructuring Continues; Retro PSN: Welcome 2 Prince

Top Story - 05.03.16 Avid Restructuring Continues Cost-cutting efforts first announced by Avid two months ago are starting to take shape, as the company revealed it has shifted much of its product development, R&D and customer support overseas, expanding those departments with new workplaces in Asia and Europe. A reported 250 new employees have been hired to staff new facilities in the Philippines, Taiwan and Poland, and a new administrative support center has also been created in Boca Raton, Florida. Read More » Other News CAD Captures Saint Asonia on Tour » Sweetwater Names EVP/CMO » Review: Hofa 4U+ BlindTest Plug-in » Visual Radio Airs with AERO.10 » Blog Retro PSN: Welcome 2 Prince by Clive Young With the death of Prince in late April, 2016, the music world lost a genius who was equally adept on stage, in the studio and behind a console. While it's well documented that he spent hours upon hours in the studio to perfect his music, it's less well-known that he was often equally obsessed with trying to match that level of control of his aural presentation live as well; the following Pro Sound News tour profile from our March, 2011 issue highlights some of those efforts from one of his later productions. Read More » Quote of the Week "I got to mix Prince twice, once at an American Idol finale and the second time at the Billboard Awards. Both times it was an absolutely exhilarating experience—one of those rare "wow" moments that remind you why you got into the business. At the Billboard Awards show [as] he played with Third Eye Girl, I remember thinking at the time that it would be the closest I could get to mixing Jimi Hendrix. " —FOH Engineer Andrew "Fletch" Fletcher

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