Playing SXSW is a big deal for any band, but if you've traveled thousands of miles from another continent, the pressure is only heightened. To give the artists playing the British Music Embassy Showcase at SXSW one less thing to worry about, Cato Music, the production company for the BME, deployed an in-depth audio system that centered around Allen & Heath dLive digital mixers inside the Latitude 30 club.
by Clive Young I was wandering around a junk shop a few weeks ago when I came across this behemoth. 'What the heck is that?' I asked, but the junk shop owner didn't know anything about it—not even how much it cost. "You want it? What's it worth to ya?" he shrugged. Well, I wasn't in the market for a Rube Goldberg AV system, but I sure wanted to know more about it, so I started Deep Googling….
"I grew up in Detroit and my parents lived in the suburbs when they had me. My dad and mom were always listening to Motown or classic rock stations when we were in the car. As kids, my dad had a '57 Les Paul Gold Top that he bought from a pawnshop as a teenager; he recently gave it to me when the studio opened. So yeah, music ran in the family." - Roger Goodman, owner, Royal House Recording.