| Today's Top Stories | | #1 | Snapchat to Offer Olympics Content
| | | NBC is partnering with the social media app in a deal that will allow Snapchat to offer daily behind-the-scenes content and create an NBC Rio Olympic Discover channel that will be co-produced by NBC and Buzzfeed. The channel will be available live during the two weeks of the Olympics this summer and offer video of all aspects of the Games. Snapchat is not paying a fee for the rights. NBC Olympic sales, working in conjunction with the Snapchat sales team, will sell ads for the content and there will be a revenue split.
Why This Matters: This is the first time NBC has allowed distribution of the Olympics and its highlights outside of its own platforms. The goal is to reach Snapchat's younger audience and spur interest in watching the coverage on the NBC networks and via its platforms. This presents an opportunity for advertisers to reach this younger audience during a marquee event.
Two Takes: Bloomberg | B&C
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| | #2 | Rovi Acquires TiVo for $1.1B
| | | The tech company that provides on-screen guides for pay-TV listings, has agreed to acquire the digital-video-recording company for $1.1 billion. The two companies will be combined under the TiVo name and be headed by Rovi CEO Tom Carson.
Why This Matters: Set-top box data continues to be extremely important for marketers who want to target viewers and this deal strengthens both companies against competitors. "This deal was driven by an increasingly competitive set-top box market," says Paul Sweeney, an analyst at Bloomberg Intelligence. "Cable operators such as Comcast are investing serious capital to develop next-generation boxes that are threatening the TiVo and Rovi platforms.
Three Takes: Bloomberg | MCN | USA Today
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| | #3 | Google Lets Marketers Publish in Search Results
| | | The search giant is experimenting with a new feature that allows marketers, media companies and other organizations to publish content directly to Google and have it appear instantly in search results, The Wall Street Journal reports. Posts can be up to 14,400 characters in length, can include links and images or videos, and can be shared via Twitter, Facebook or email. The posts appear for seven days. A limited number of companies are testing it before it is opened up to a broader range of clients.
Why This Matters: This is a great opportunity for marketers. It's also something Google needs to look into in order to remain competitive with social network sites like Facebook, which are allowing marketers and media companies to post all types of content directly to their sites.
A Take: WSJ |
| #4 Perils of Generational Segmentation (Ad Age)
#5 McKinney Expresses Opinion Via Toilet Paper (Adweek)
#6 BBDO Joins Search for Missing Kids (Ad Age)
#7 This Is Your Brain on Ads (eMarketer)
#8 Twitter Moves App to News Section (Digiday)
#9 How Data Drives Esurance (Ad Age)
#10 SAG-AFTRA: Grey Using Non-Union Talent (Adweek)
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Percentage of U.S. internet users who say they cut the cable TV cord because cable subscriptions became too expensive, according to a survey by Salesforce. Additionally, 33% said it was because of technical issues, while 23% also blamed poor customer service.
– Reported by eMarketer |
| | Ratings | CBS Comedies Prevail
By Michael Malone
CBS was the best in broadcast for Thursday, posting a 1.7 in adults 18-49, per the Nielsen overnights, and a 6 share. Next up was ABC at 1.5/5, then NBC at 0.9/3, Fox at 0.8/3 and The CW at 0.6/2.
CBS' Big Bang Theory grew 3% to 3.3, while The Odd Couple was up 6% to 1.6. Mom rated a flat 1.8 while 2 Broke Girls did a 1.6, down 11%, before Rush Hour slipped 10% to 0.9.
On NBC, Strong was down a tenth at 0.7, as was The Blacklist at 1.2. Game of Silence posted a flat 0.7.
ABC's Grey's Anatomy slipped 5% to 1.9, then Scandal did a flat 1.6 and The Catch climbed 11% to 1.0.
On Fox, Bones rated a 0.8 while American Grit did a 0.7, both flat with last Thursday.
Over CW's way, DC's Legends of Tomorrow did a 0.7 and The 100 a 0.5, the latter up a tenth. For more, click HERE |
| | Fates & Fortunes | • BRUCE McColl is leaving his position as global chief marketing officer at Mars. He had been with the company for 24 years, spending the last 10 as CMO. ANDREW CLARKE will replace him in a newly titled dual role of chief marketing and customer officer. Clarke, a 15 year veteran of Mars, was previously chief customer officer.
• GREG ANDERSEN is out as U.S. president of Rapp, according to an Agency Spy report. Andersen was with the agency for three years, first joining as president of the Los Angeles office before being named to oversee U.S. operations last summer. Prior to that he served as CEO of Bartle Bogle Hegarty New York.
• BARRY POZNICK was named president of unscripted TV at MGM Television. He will report to MGM Television and Digital President Mark Burnett. Poznick is a veteran producer, who in 2013 founded Barracuda Television Productions. Prior to that he founded Zoo Productions, which was acquired by All3Media. He has produced programming for ABC, E!, CMT, TLC, Nickelodeon, VH1 and Pop.
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