| Today's Top Stories | | #1 | PHD Wins $50M Delta Airlines Account
| | | The Omnicom agency won the business after a review that included incumbent Publicis Groupe agency Digitas and IPG's UM. While Delta has spent some $50 million annually in each of the past few years, the company is to double that amount going forward, according to a MediaPost report.
Why This Matters: The account is a modest spending one but the airlines industry's battle for customers is a fierce one. Delta is reportedly exploring offering low cost fares that would involve Virgin Atlantic of which it owns 49%. That move could spark an increase in promotional ad spending.
Two Takes: MediaPost | Ad Age
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| | #2 | CNN Sees Big Audience in comScore Xmedia Data
| | | The Turner news operation says it is one of the first media companies to leverage comScore's Xmedia to measure a total unduplicated view of audience across its television, desktop and mobile properties into a single metric. The data shows CNN reaches 117 million people monthly with TV, 43 million via desktops and 56 million from mobile. Taking out overlap, CNN had a total unduplicated audience of 174 million in December.
Why This Matters: Nielsen and comScore continue to be locked into a battle to be able to produce a standard industry cross-platform measurement system that includes viewing on all platforms and devices. This is a big step in that direction.
A Take: B&C
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| | #3 | Ad Lab Advisory Board Members Named
| | | Turner has named 28 media, ad tech, educational and research industry executives to the board of the Lab, which was created in January. The board will recommend how linear TV and digital video advertising must remain a step ahead of changes in consumer viewing habits. Among the board members are executives from Nielsen, Frank N. Magid Associates, Modi Media, Cox, ARF, OMD, Amplifi US, Starcom, Magna Global, Horizon Media and Syracuse University.
Why This Matters: There is a good cross-section of execs from each segment that has impact and insight into the TV ad business. "We obviously don't have all the answers, so we're getting a lot of really smart people in a room to help guide the development of what the next phase of ad experience will be on television and in digital video and then do research to help quantify what it is we should do and what it is we shouldn't do in terms of bringing stuff to market," says Howard Shimmel, chief research officer at Turner.
A Take: Adweek |
| #4 Tubular Measuring Branded Video Effectiveness (WSJ)
#5 Target Making Pitch to Hispanics (Ad Age)
#6 Instagram Micro-Influencers Grow in Importance (Digiday)
#7 Brands Confess Biggest Challenges (Digiday)
#8 Twitter Grows Users, Ad Revenue (Adweek)
#9 Five Steps to Measuring Social ROI (Ad Age)
#10 Reebok Takes Heat for Men-Only Sizes (Digiday)
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Percentage of U.S. advertising executives who are interested in exploring mobile push offerings to create more effective and engaging campaigns via smartphones, according to a survey by Street Fight.
– Reported by eMarketer |
| | Ratings | NBC Rocks With 'Voice'
By Michael Malone
NBC grabbed top broadcast honors on Tuesday, The Voice pacing the Peacock to a 1.8 rating in viewers 18-49, per the Nielsen overnights, with a 6 share. CBS did a 1.2/4, ABC and The CW a 0.9/3 and Fox a 0.8/3. The Voice posted a 1.9, up 6% from last week, then Chicago Med grew 13% to 1.8, and Chicago Fire did a flat 1.7. CBS aired repeats leading into Limitless at a flat 1.1. ABC's Fresh Off the Boat climbed 18% to 1.3 and The Real O'Neals grew 25% to 1.0, then Marvel's Agents of S.H.I.E.L.D. increased 11% to 1.0, before Beyond the Tank's flat 0.5. The Flash went up 18% to a 1.3 on CW, while Containment did a flat 0.6. On Fox, New Girl did a 1.0 and Grandfathered a 0.6, down 25%. A second New Girl rated a 0.8 before a repeat. A double run of New Girl a week ago rated 0.9 and 0.8. For more, click HERE |
| | Fates & Fortunes | • JASON BAGLEY and DAN KELLEHER were named chief creative officers at Deustch Los Angeles and New York, respectively. Bagley was previously creative director at Wieden + Kennedy, while Kelleher was most recently co-chief creative officer at Kirschenbaum Bond Senecal + Partners. • ANDREA ARNAU was named to the newly created position of chief growth hacker at Rokk3rLabs. She was most recently marketing VP at Chef@Company, but prior to that spent 16 years at DDB, where she was managing director of Tribal DDB Colombia, digital director at Alma DDB and Latin America lead at Tribal DDB Worldwide. • TOM MORTON was appointed senior VP of strategy at R/GA New York and JESS GREENWOOD was promoted to VP, activation strategy. Morton was most recently director of strategy at Co:Collective and has also held executive strategy positions at Goodby, Silverstein & Partners and Havas North America. Greenwood was elevated from director of business strategy after joining R/GA in 2012 from Contagious Communications. • BILLY BUSH is expected to join NBC's Today show on-air hosting crew with special plans for the 9 a.m. hour, according to The Hollywood Reporter. The move will be made in September and it is unclear if he will replace a current on-air personality or just be rotated in. Bush joined the syndicated Access Hollywood in 2001 and was named co-anchor in 2014. He was then made co-anchor of spin-off Access Hollywood Live in 2010. The syndicated show is owned by NBCUniversal Television Distribution. • ELLE DUNCAN was named a SportCenter anchor at ESPN. She joins the sports cable network from NESN, where she was an anchor, host and reporter. Prior to that, she worked as an on-air sports anchor and reporter in Atlanta, including six years as a sideline reporter covering the Atlanta Hawks for Comcast Sports South.
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