| Today's Top Stories | | #1 | Nielsen to Include Dish Set-Top Box Data in Ratings
| | | The TV measurement company has signed a multiyear deal with Dish Network that will let it use set-top box data from satellite subscribers nationwide as part of its TV audience ratings. Nielsen will initially use the Dish data in its local measurement service across all 210 designated market areas. Nielsen will also be able to leverage the Dish data to complement many of its local and national products including Nielsen Scarborough, Nielsen Data Fusion, Nielsen Media Custom Insights and other national insight services.
Why This Matters: The agreement comes six months after Nielsen competitor comScore merged with set-top-box data provider Rentrak in a deal aimed at eroding Nielsen's dominance in TV audience measurement. Dish last week renewed its data deal with comScore, but said it was eager to work with Nielsen, since unlike comScore its ratings are used as currency upon which ads are bought and sold.
Two Takes: WSJ | B&C
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| | #2 | NBCU Selling Digital Ads in 'Concert' With Vox Media
| | | The partnership called Concert is offering brands digital advertising in high-quality content, with data targeting and a large, fraud-free audience that it says will result in a click-through rate that is 12 times what the average banner ad delivers. The partnership follows NBCU's $200 million investment last year in Vox Media, whose digital properties include Vox.com, SB Nation, Eater, The Verge and Re/code, and reach 170 million affluent and educated millennials. NBCU and Vox sites can cross-sell ads for each other but each company will keep the revenue for ads running on their sites.
Why This Matters: As more brands look to move money into digital advertising, they are looking for higher quality content, the ability to better target consumers and not have to worry about ad fraud. This new program promises to deliver on all counts.
Three Takes: B&C | Adweek | WSJ
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| | #3 | AOL Launches Self-Serve Programmatic TV Buying
| | | The new software allows agencies to buy national linear TV advertising using programmatic technology on a do-it-yourself basis, and agency holding company Omnicom Media Group is on board as launch partner. Dan Ackerman, senior VP, programmatic TV at AOL, says linear TV inventory will be available for self-serve purchasing in the third quarter in conjunction with the start of the new fall TV season.
Why This Matters: AOL already has a managed service call One by AOL that has handled about $100 million in TV ad buys since 2014. However, this new self-serve product gives buyers greater control of the data they use and the money they invest. "This provides our clients the opportunity to begin to realize the benefits of advanced targeting in linear TV," says John Swift, CEO, North America Investment at OMG.
Two Takes: B&C | MediaPost |
| #4 Media Rating Council to Assess Agency Auditors (MediaPost)
#5 Technology Fuels Out-of-Home Renaissance (Ad Age)
#6 Rhode Island Pulls Mistake-Filled Campaign (Adweek)
#7 Pinterest Expands Offerings for Big Spenders (Digiday)
#8 Comedy Site Looks for Brand Content Collaborators (Ad Age)
#9 Brands Must Carefully Choose Apps (NYT)
#10 Wendy's to Tout Menu Change Across 35 Networks (Ad Age)
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|  | • 93
Percentage of total U.S. TV homes reached by the combined NBCUniversal broadcast and cable networks, according to a report by Pivotal Research Group senior research analyst Brian Wieser, using Nielsen data. The combined Fox networks reach 91% of TV homes, as does Disney's combined networks. CBS has broadest reach among just the broadcast networks with 90%.
– Reported by eMarketer |
| | Ratings | CBS' 'Country Music Awards' Falls Hard
By Michael Malone
CBS commanded the Sunday ratings battle with a 2.0 in the 18-49 demographic, per the Nielsen overnights, and a 6 share—despite the weak performance of the Country Music Awards. Next was NBC at 1.1/4, then ABC at 1.0/3 and Fox at 0.8/3.
For CBS, 60 Minutes was up 38% to a 1.1, and the 51st Academy of Country Music Awards was down 36% from its 50th anniversary telecast a year ago, rating a 2.3.
Broadcast was up against the iHeartRadio Music Awards on the various Turner networks and a rematch of World Series combatants the Kansas City Royals and New York Mets on ESPN, among other things.
NBC's Little Big Shots rated a 1.8, down 5%, and The Carmichael Show a flat 1.0, then comedy Crowded also flat at 0.8. Dateline rated a 0.8, down 43%.
ABC had America's Funniest Home Videos up 25% at 1.0, Once Upon a Time up 10% at 1.1, The Family up 17% at 0.7, and Quantico up 11% at 1.0.
On Fox, Bordertown and Cooper Barrett's Guide to Surviving Life did 0.4s, both falling 50% from their last original airings. The Simpsons fell 23% to 1.0, a double run of Bob's Burgers did a 1.0 and a 0.9, similar to the 1.0 it last did, and The Last Man on Earth slipped 18% to 0.9. For more, click HERE |
| | Fates & Fortunes | • JOHN WARD has joined Tennis Channel as director of sales, Midwest and Central regions. He will manage both linear and digital sales for the network across an 18-state territory, including a new downtown Chicago sales office and expanding the ad sales footprint into Detroit, Houston and Dallas. Ward was most recently an account executive at NBC Sports Group. • BOB LORD was named chief digital officer at IBM. He was most recently president of AOL and prior to that served as global CEO of digital agency Razorfish. • STEVEN BELSER was appointed head of creative strategy at Tribune Media. He was previously senior VP of production and creative at NowThis Media. Prior to that he was with Vice Media. • DAN RAGONE was named publisher and group media president at Maxim magazine, replacing Kevin Martinez who departed in January. Ragone was most recently president and publisher of Interview. He has also served as VP and managing director of Elle magazine and as publisher of Elle Décor.
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