| Today's Top Stories | | #1 | Target to Consolidate $686M Account With GroupM
| | | The retail chain is moving its media planning and buying business away from Haworth Marketing + Media, where its relationship dates back to 1970, Ad Age reports. Target began working with GroupM on some projects last year and now will collaborate with the holding company to put together a dedicated team that will handle TV ad buying, digital and analytics.
Why This Matters: Target is a major ad spender so this is a nice pickup for GroupM. Interestingly, two years ago, GroupM, which is under the WPP umbrella, acquired a 49% stake in Haworth, which is now reportedly in talks with Walmart.
A Take: Ad Age
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| | #2 | Walmart Mulls Moving Media to Haworth
| | | The nation's largest retail chain is having "conversations" with Haworth Marketing + Media about taking over its $900 million media account. Walmart has already announced incumbent agency MediaVest is out and a chain spokesman tells Ad Age that Haworth is "a great agency with unique capabilities that could be an interesting partner in the future."
Why This Matters: When a new marketing executive joins a brand, the agency relationships become potentially vulnerable. In this case Michael Francis, who previously headed up marketing at Target, where Haworth handled media, joined Walmart as a marketing consultant. Shortly thereafter, MediaVest was out and talks began with Haworth.
A Take: Ad Age
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| | #3 | Twitter to Stream 10 NFL Games
| | | The social media platform will pay about $10 million for the right to stream the NFL regular season games this fall for free, Re/code reported. The NFL selected Twitter over other platforms like Amazon, Verizon, Facebook and Yahoo, who reportedly bid more. Working in Twitter's favor were its large international audience base and its younger viewer median age.
Why This Matters: This is the NFL's first season-long streaming deal. While Twitter has not said how it will monetize it, it is expected to sell some type of advertising or sponsorships and this offers brands another opportunity to reach the popular NFL audience, and in this case, to reach a younger (though significantly smaller) viewer base.
A Take: Re/code | Adweek | Bloomberg |
| #4 In-House Trading Desks Still Need Agency Help (Ad Age)
#5 Why Marketers Have Overlooked Gen X (Adweek)
#6 Amazon Pursues Luxury Fashion Business (Digiday)
#7 GroupM CEO Says Programmatic Is the Future (Adweek)
#8 Listerine Aims to Become Lifestyle Brand (Ad Age)
#9 In-App Native Ads on the Rise (MediaPost)
#10 TV Upfront Grumblings Return (Media Life)
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Percentage of digital display advertising that will be purchased programmatically in 2016, according to eMarketer projections. That will be up by 8% over last year with total programmatic digital display ad spending reaching $22.1 billion.
– Reported by eMarketer |
| | Ratings | NBC Wins Against Repeats
By Michael Malone
NBC grabbed the broadcast ratings title Monday, with the networks up against tight competition from the NCAA basketball championship on TNT, TBS and truTV. The Peacock posted a 2.1 score in viewers 18-49, per the Nielsen overnights, along with a 7 share. ABC had a 1.5/5, CBS a 1.1/4, Fox a 0.6/2 and The CW a 0.2/1.
CBS, a partner in the NCAA championship with Turner, put up repeats throughout prime, as did Fox and The CW.
NBC had The Voice at 2.4, down 14%, then Blindspot was down 13% at 1.4.
ABC aired Dancing With the Stars at a flat 1.7 and Castle was up 9% to 1.2.
The basketball game went down to the wire, with Villanova edging out North Carolina. Ratings will soon be available for that telecast. For more, click HERE |
| | Fates & Fortunes | • NANCY REYES was named managing director of TBWA/Chiat/Day New York, succeeding Rob Schwartz who was promoted to CEO earlier this year. Reyes was most recently VP of marketing creative at Verizon and prior to that she was with Goodby Silverstein + Partners in San Francisco and New York. She has also held positions at Ogilvy and DMB&B.
• ANTHONY BIANCO was named to the newly created position of executive VP, general manager at Republica and will be based in Miami. He was most recently managing director at Naked Communications. Prior to that he was a partner and managing director at Berlin Cameron.
• NICOLE SABATINI was promoted to executive VP marketing at cable network Pop. She joined the network in 2013 and has led all aspects of marketing. MICHAEL RISSETTO was also promoted to senior VP, ad sales pricing and planning. He has been with Pop since 2014.
• ALLISON CLARKE, senior VP at WE tv, will now have responsibility of overseeing ad sales for both IFC and We tv. She's been with parent company AMC Networks since 2008. Prior to that, she held positions at NBCUniversal and MTV Networks.
• GAUDE PAEZ has joined Hulu as VP and head of corporate communications. She was most recently senior VP, corporate communications and digital publicity at Fox. Prior to joining Fox in 2009 as a VP, she was a senior communications exec at Yahoo.
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Phone: 201-314-0424 | Send Email
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