วันพฤหัสบดีที่ 7 เมษายน พ.ศ. 2559

MCN Newswire: Net-Neutrality Concerns About Google Search; Cox's Contour Goes Wide; Striving for Smaller TV Ad Loads

Top Stories - April 7, 2016
Net-Neutrality Coiner Concerned About Google Search 
Tim Wu, a professor at Columbia Law School in New York, said he thinks the FTC or Justice Department, or both, should be looking anew at Google and new evidence it has been favoring its own content in local search.  more
WHY THIS MATTERS: Calling it a complicated case, Wu -- who coined the term net neutrality -- said research since the FTC closed an investigation against the search giant in 2013 indicates that "in certain areas Google is manipulating its search in an anti-competitive way," and added, "I think there is stronger evidence of consumer harm now."

Cox Goes Wide With New 'Contour'
In the wake of a deal announced late last year to license Comcast's X1 platform on a national basis, Cox Communications has launched its new cloud-based video platform to almost all of its markets. more
WHY THIS MATTERS: With its agreement to license X1, Cox essentially picked Comcast's platform to underpin the its so-called "future state" video project, which it first trialed in San Diego.

#AdvancedAd 2016: Small Ad Loads in TV's Big Picture
Thanks to ad-blocking tech, ad-skipping DVRs and ad-free SVOD services, avoiding advertising has never been easier for consumers, a trend that obviously does not bode well for the future of the TV ad model. more
WHY THIS MATTERS: TV's ad future, particularly in an on-demand world, doesn't have to be a bleak one, if the industry can figure out how to reduce heavy ad loads in a way that is more tolerable to the viewer, Joe Marchese, president of advanced advertising products at Fox Networks Group and the founder of true[X], said at the Advanced Advertising Summit, adding, "[T]he promise of advanced advertising is to make the same money with a lot less ads."

Video/Blogs/Events

MCN Sneak Peek
CMT's 'NASCAR: The Rise of American Speed' Premiering May 8

MCN Hot Spot
OWN's 'Greenleaf' Premiering June 21

As I Was Saying, Gary Arlen
Throwback Thursday: Remembering AOL's 'Deal of the Century'

The Bauminator, Jeff Baumgartner
Hulu's VR App Could Serve as Subscriber Acquisition Tool

Picture This, R. Thomas Umstead
March Madness? The Action's in April

News

OPERATORS
Economic Study Takes Aim at Muni Broadband

Grande Launches TV-Everywhere App

Comcast Seeks Projects for 'Innovation Fund'

Dish to Plant Trees for Paperless Customers

PROGRAMMING
CMT, AXS TV to Pay Tribute to Merle Haggard

BET's 'Black Girls Rock' Tops Twitter TV Rankings

TBS Scores Weekly Ratings Win

TBS Renews 'The Detour' Days Before Series Launch

Esquire Network Renews 'Spotless'

NEXT TV
Verizon Takes Stake in AwesomenessTV

Yahoo to Stream 180 Live Major League Baseball Games

Study: Gamers Big Into Live Gameplay Streaming

C-SPAN Names VP, Digital Media

POLICY
House E&C to Consider Lifeline-Capping Bill

FCC Forward Auction Fixes Due Today

Event Updates

Tech Leadership Awards at NAB
April 18 | Westgate Las Vegas Resort & Casino | Las Vegas, NV
Learn More

Multicultural TV Breakfast at INTX
May 17, 2016 | Boston Convention and Exhibition Center | Boston, MA
Learn More

Next TV Summit & Expo
June 15, 2016 | Hyatt Regency San Francisco | San Francisco, CA
Learn More

The Cloud & IP Tech Leadership Summit
June 22-23, 2016 | Crowne Plaza Chicago O'Hare Hotel & Conference Center | Rosemont, IL
Learn More

News Technology Summit
September 27-28, 2016 | Tampa Airport Marriott | Tampa, FL
Learn More

OnDemand Summit
September 29, 2016 | Manhattan NYC, An Affinia Hotel | New York , NY
Learn More

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