OTT (over-the-top) TV services are a serious competitive threat to cable TV's fundamental value to subscribers. By applying the "if you can't beat 'em, join 'em" adage, some cable companies have found a cost-effective way to entice viewers to stay—by bringing OTT services into the industry's "walled garden." Does it work? To download the whitepaper Bringing OTT Into Cable's Walled Garden, click here. Brought to you by: |
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