B&C's Upfront Central: Publicis Taps Muszynski; Viewership Changes Affecting Freshman Shows

April 27, 2016 Top Stories Publicis Puts Its Upfront in Muszynski's Hands In the upcoming upfront, veteran media buyer John Muszynski will be a very big deal. Publicis, one of the giant ad agency holding companies, has restructured and consolidated its media investment operations, and its TV negotiations in the upfront will be handled by the longtime senior exec Muszynski, according to Dave Penski, CEO of the new Publicis Media Exchange. More » Viewership Changes Giving Freshman Shows Reprieve It's harder than ever to be a broadcast network programmer and come up with new shows each season that can be clearly identified as hits. As more and more viewers watch more and more primetime programming via delayed viewing, including shows new to the networks' schedules, the lines of defining which should be renewed or canceled have become blurred. More » More News From B&C 'Then & Now With Andy Cohen' Among New Bravo Unscripted Series» IFC Lines Up Hank Azaria's 'Brockmire,' Bryan Cranston's 'Todd Barth'» The Top 10 Marketers on Comedy Central» Around the Web Outdoor Sportsman Group – Networks Deliver Thrice the Adventure at 2016 Upfronts» Nielsen's Blind Spot and the Fight for the Future of TV Ratings» Meet 5 Primetime TV Schedulers Whose Decisions Will Make or Break the Next Season»

©2015 NewBay Media, LLC

Manage Your Email Preferences/Unsubscribe Change Your Email Address To report abuse. You have received this message because you previously gave your email address to NewBay Media LLC. © 2016 NewBay Media LLC, 28 East 28th Street, 12th Floor, New York, NY 10016 | 212.378.0400