B&C BREAKING NEWS: Analyst: Dish Data Deal Is Big Win for Nielsen

April 4, 2016 Analyst: Dish Data Deal is Big Win for Nielsen Nielsen's long-term agreement securing set-top box data is "incrementally positive" for Nielsen, according to analyst Brian Wieser of Pivotal Research. Wieser notes that Dish historically had provided its data exclusively to Rentrak, now part of Nielsen rival comScore. Jon Lafayette has the story. More»

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