The nationwide over-the-air television distribution system is about to be redefined by software solving for a complex, multilevel optimization problem with myriad and contested variables. The industry will have to move quickly to adapt to the result. It is realistic that some TV station engineering teams are more prepared than others, since auction participation is anonymous. Regardless of the level of information on hand, preparation must be done, and we hope to help clarify and crystalize that process with this contribution, edited from a NewBay Webinar featuring four top authorities in the matter. To check out the Planning Guide to the Post-Incentive Auction TV Channel Repack, click here. |
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