| Today's Top Stories | | #1 | Pinterest ROI Data Lacking
| | | Some brands and their agencies are concerned that the six-year old social platform is falling behind Snapchat and Instagram when it comes to being able to document the effectiveness of ad campaigns, Digiday reports. Azher Ahmed, director of digital at DDB Chicago, says, "Evolution-wise, [Pinterest] is probably where Tumblr was three or four years ago."
Why This Matters: Even though Pinterest recently enabled brands to target consumers from their email lists, the platform still doesn't offer a fully independent verification system that tells advertisers how widely their ads were viewed. This is limiting the platform's value to many marketers.
A Take: Digiday
|
| | #2 | Sorrell Acknowledges Diversity Problems
| | | WPP CEO Martin Sorrell, amid accusations of sexist and racist behavior by the CEO at one on the holding company's agencies, JWT, said the ad industry as a whole has problems with those types of behavior. Speaking via teleconference at the meeting of the American Association of Advertising Agencies on Wednesday, he said percentages of women and gays and lesbians and other minority groups in senior level positions are "unacceptably low." He added that training in the areas of gender and racial bias "has clearly not been enough."
Why This Matters: Sorrell's comments were polar opposite to those made earlier at the conference by Publicis Groupe CEO Maurice Levy who called the situation at JWT a "one-time mistake" and said it is not "endemic of what's happeing in our industry." Sorrell said, "I disagree violently with what Maurice said about it being a one-off. Maurice has a habit of ignoring the facts." He said the entire ad industry needs to be looked at.
Three Takes: WSJ| Adweek | Ad Age
|
| | #3 | Turner To Spend $100M Expanding Bleacher Report
| | | The media company plans to invest that amount over a three-year period to hire more staff, build out the digital site's video output, and experiment with other types of content like music and fashion as they relate to sports, the Wall Street Journal reports. Turner president David Levy says the goal is to use the site to help grow Turner's reputation as a sports destination brand.
Why This Matters: Bleacher Report.com reaches about 32 million unique visitors a month, according to comScore. Turner wants to grow that audience and make it more attractive to sports marketers who want to reach the new breed of millennial sports addict.
A Take: WSJ |
| #4 Jewish Ad Network Courts Marketers (WSJ)
#5 Agency Execs Discuss Complexities Of The Pitch (Ad Age)
#6 Conde Nast Expands Programmatic Offerings (Ad Age)
#7 Washington Post Making Vertical Video Ads For Clients (Digiday)
#8 IAB Builds Programmatic Fee Calculator (Ad Age)
#9 RPA, Ogilvy One Win Southwest Airlines (Agency Spy)
#10 McConaughey Plans To Continue As Lincoln Spokesman (MediaPost)
|
|  | • 17.3
Dollars in billions that U.S. consumers are projected to spend on Easter gifts at retail stores this year, according to research from the National Retail Federation. The NRF surveyed 7,264 Internet users ages 18 and older and found Easter spending would be up overall by nearly $1 billion (from $16.4 billion) compared to last year.
– Reported by eMarketer |
| | Ratings | NBC's 'Heartbeat' Drops From Preview
By Michael Malone CBS seized the Wednesday ratings crown with a 1.9 score in adults 18-49, per the Nielsen overnights, and a 7 share. ABC was runner-up at 1.6/6, then NBC at 1.3/4, Fox at 1.1/4 and The CW at 0.7/2.
CBS had Survivor at 2.0, down 9%, Criminal Minds up 11% at 2.1, and Criminal Minds: Beyond Borders at 1.5, down a tenth from last week's premiere.
ABC's The Middle did a 1.7 and The Goldbergs a 1.9, both flat with last week. Modern Family rated a 2.4, down 4%, and Black-ish a flat 1.9. Drama Nashville then posted a flat 0.9.
NBC had Heartbeat at 0.9, well down from the previous night's 1.4 preview, and Law & Order: SVU at 1.5, down 6%, then Chicago P.D. down 13% at 1.3.
Fox's offerings were up. Rosewood increased 11% to 1.0, and Hell's Kitchen grew 9% to 1.2.
On The CW, Arrow was off 30% to 0.7, while Supernatural slid 14% to 0.6. For more, click HERE |
| | Fates & Fortunes | • JOSE AQUILAR was named chief creative officer of Hispanic agency Wing. He was most recently executive creative director at Grey Mexico and prior to that was general creative director at Grey Peru. In all, he spent some 13 years at Grey agencies. He also held positions at Lowe Mexico and JWT Mexico. • CHRIS PENA was appointed senior VP of local media television news at Univision. He was most recently a senior executive producer at MSNBC, where he oversaw weekend live news programming, standby breaking news operations and led newsgathering resources with NBC News Group. Prior to that, he was founder and executive editor of NBC Latino. Univision also announced the promotion of LOURDES TORRES to senior VP of political coverage and special projects. Torres joined Univision in the mid-1980s when the company was known as Spanish International Network. Since then she has worked in assorted capacities within the Univision news operation. |
|
| |  |  |
|  |
| Media Buyer & Planner Today
Editorial Team
John Consoli, Contributing Editor
Phone: 201-314-0424 | Send Email
Jon Lafayette, Business Editor, Broadcasting & Cable
Phone: 917-281-4735 | Send Email
Brian Moran, Managing Editor, Broadcasting & Cable
Phone: 917-281-4708 | Send Email
|
|  |
|  | | |
