| Today's Top Stories | | #1 | NBCU Will Hold One Upfront for All Networks
| | | The media company will feature its entire portfolio of broadcast and cable networks, including Hispanic network Telemundo, in one presentation on May 16 at Radio City Music Hall. The upfront event will be hosted by Steve Burke, CEO of NBCU and by Linda Yaccarino, chairman, ad sales and client partnerships for NBCU. Previously NBC broadcast network, the combined cable properties and Telemundo each held separate upfront presentations.
Why This Matters: Yaccarino says the combined event makes sense because all of the networks are selling advertising across platforms and marketers are targeting audiences from each that are interrelated. It also means two less upfront events that busy media buyers and their clients have to attend during broadcast upfront week.
Three Takes: THR | Adweek | B&C
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| | #2 | MillerCoors Distributors Kill Leinenkugel Campaign
| | | The brewing company is pulling a campaign for its German-style craft beer made in Wisconsin because its distributors did not like the ads after viewing them prior to launch, Ad Age reports. The campaign was titled the "Leinie Side of Life" and was created by Venables Bell & Partners. Many distributors felt the campaign was too irreverent and too big a departure from the beer's previous campaign which focused on the heritage of the brand. A digital element of the campaign is not affected.
Why This Matters: This is not the first time MillerCoors changed a campaign based on negative distributor feedback. Last year the brewer spiked a planned campaign for Coors Light after a poor reception by distributors and creative agency Cavalry was later fired. VB&P will get another crack at a new Leinenkugel campaign but is clearly on the hot seat.
A Take: Ad Age
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| | #3 | War of Words Continues Between Agency CEOs
| | | Publicis CEO Maurice Levy clarified his comments on gender equality and diversity made last week that drew disagreement from rival WPP CEO Martin Sorrell. Levy had said he felt the alleged behavior of the JWT CEO was isolated and not representative of the industry as a whole. Sorrell said he "violently disagreed." Now Levy has issued a memo to his staff calling Sorrell a hypocrite since JWT is under his watch and it seemed like Sorrell was trying to say every agency is guilty of that type of behavior, not just his own. And Sorrell has responded taking Levy to task for "backtracking" on his original remarks.
Why This Matters: There is no love between Levy and Sorrell and each of their holding companies are competing for marketing client business against one another. The question is how do potential, and even current clients, view this public sniping and name-calling?
Three Takes: MediaPost | Adweek | WSJ |
| #4 Ad Agency Leadership Crisis Starts Below the Top (Digiday)
#5 Top 10 Media Trends According to comScore (B&C)
#6 Inside Jameson's Social Strategy (Digiday)
#7 GroupM's Essence Opens Three New Offices (MediaPost)
#8 Marketer/Agency Divide Widening (Ad Age)
#9 Agency Adds 3,500 Staffers to 'Facebook at Work' (Adweek)
#10 Dentsu Aegis Acquires Chinese Digital Agency (MediaPost)
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|  | • 70.6
U.S. TV ad spending in billions of dollars projected for 2016 by eMarketer. Right behind TV is digital ad spending which is projected to reach $68.8 billion. By 2020, digital is expected to bypass TV spending, reaching $105.2 billion, compared to TV's $77.1 billion.
– Reported by eMarketer |
| | Ratings | NBC Rolls With 'Voice'
By Michael Malone
NBC won the Tuesday ratings race by a mile, posting a 1.8 in viewers 18-49, per the Nielsen overnights, along with a 7 share. Next up was CBS at 1.1/4, then ABC and The CW at 0.9/3 and Fox at 0.7/2.
NBC's The Voice registered a 2.3, down 4%, followed by Chicago Med up 20% at 1.8, and Chicago Fire up 13% at 1.8.
CBS aired repeats before The Late Late Show Carpool Karaoke Special scored a 0.9.
On ABC, Fresh Off the Boat rated a 1.2 and The Real O'Neals a 1.0, both flat, then Marvel's Agents of S.H.I.E.L.D. was up 11% at 1.0.
The CW's The Flash did a 1.3, up 18%, while iZombie rated a flat 0.5.
On Fox, New Girl did a 0.9, down 10%, and Brooklyn Nine-Nine a flat 0.8, with reruns of Grandfathered and The Grinder on the schedule, too. For more, click HERE |
| | Fates & Fortunes | • SHANNON McGLOTHIN was named executive creative director at Bartle Bogle Hegarty New York. He was most recently executive creative director at Omelet in Los Angeles. He was also executive creative director at Leo Burnett and a group creative director at Deutsch Los Angeles.
• LAUREL WEIR was appointed senior VP, strategic insights and research at MTV. She was previously senior VP of strategic insights and research with Viacom Kids and Family Group, where she oversaw research for TV Land, CMT and Nick at Night.
• KELLI HURLEY was promoted to VP of digital sales at Westwood One. She was previously VP of national partnerships and digital activation for the Midwest region. Prior to that she was national account manager at Premiere and also served as director of sales at TargetSpot.
• ZACHARY TREUHAFT has joined Omnicom Media Group's new Procter & Gamble dedicated agency, according to an Ad Age report. He was most recently chief digital officer at Grey and his new role at OMG has not been announced. Prior to joining Grey in 2013, Treuhaft was managing director of VML New York, like Grey, a WPP agency.
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| Media Buyer & Planner Today
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Phone: 201-314-0424 | Send Email
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