วันพฤหัสบดีที่ 31 มีนาคม พ.ศ. 2559

Media Buyer + Planner: GOP Convention Jitters; Instagram Likes Facebook Pitch

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Today's Top Stories
#1 Businesses Wary of GOP Convention Ties
  Walmart, Apple and Google are among the large companies assessing their plans for the convention which will be held in Cleveland from July 18 to 21. Coca-Cola has already declined to match the $660,000 it donated on the 2012 Republican Convention, The New York Times reports. Cisco and AT&T will offer technological support to both conventions as they have done in the past.
Why This Matters: Companies are being pressured by groups such as Color of Change and are worried about a consumer backlash if they are linked to Republican frontrunner Donald Trump. They are also worried about potential riots at the convention as predicted by Trump if he does not get the nomination and don't want their brands tied into telecasts with that type of coverage.
A Take: NYT

#2 Instagram Follows Facebook Playbook
  The social platform, which was acquired by Facebook in 2012, has been telling advertisers to start treating it like Facebook by relying less on free, organic reach and even use the same creative in ads on both, Digiday reports. The new pitch comes following Instagram fully integrating with Facebook's automated ad technology last October and its recent move to Facebook-like algorithm to determine what photos its users see.
Why This Matters: Instagram is clearly trying to capitalize on Facebook's ad success, but it is also potentially shortchanging brands' opportunities. Says Chris Comersall of Atomized, which creates content strategies for brands, "If a brand is showing the same thing on both, it is missing a huge opportunity to tell a slightly different version of the same story to hit people in different ways."
A Take: Digiday

#3 Google Creates Smartphone Auto Showrooms
  The company has unveiled Model Automotive Ads, a search ad format that lets users swipe through images of cars, Adweek reports. It is available on mobile smartphones and also offers key features for each car, including miles per gallon. The images are actually part of ads paid for by automakers and Toyota has been part of initial testing.
Why This Matters: Google says the way people shop for cars has changed and the days of going from dealership to dealership are over. Consumers can now turn to their smartphones to get information in advance of visiting dealers. Engagement rates in beta testing have increased by 30%, Google says, while Toyota has seen visitors to its website from intent-based queries increase by 40%.
A Take: Adweek

#4 Sephora Bets on Messaging Apps (Digiday)

#5 Turner Leads $15M Mashable Funding (B&C)

#6 Glamour Courts Plus-Sized Readers With Lane Bryant (Digiday)

#7 Live Videos Drawing Interest on Facebook (NYT)

#8 AOL Aims to Build Digital Ad Empire at Verizon (WSJ)

#9 Video Creators Frustrated With Facebook Anti-Piracy Efforts (WSJ)

#10 Coke Adds Lyrics to Cans in 'Share a Coke' Twist (Ad Age)

 59
Percentage of U.S. marketers who say they do not personalize ad content because they either don't have the technology or don't have the bandwidth, according to a survey by Demand Metric and Seismic. Another 53% don't do personalization because they don't have the necessary data. However, a CMO Council poll of markets finds 56% say personalized content results in higher consumer response and higher engagement.
Reported by eMarketer

Ratings

'Empire' Returns Healthy
By Michael Malone


Fox seized the Wednesday ratings crown with the returning Empire, which posted a 4.7 rating in viewers 18-49, per the Nielsen overnights. That was up from the 4.4 the hit drama signed off to in December, while season two debuted at 6.5 back in September.

Rosewood led in with a 1.4, up 40%, giving Fox a 3.0 for the night, with a strong 10 share.

CBS was next at 1.8/6, then NBC at 1.3/4, ABC at 1.1/4 and The CW at 0.7/3.

CBS had Survivor up 5% at 2.1, Criminal Minds down 14% at 1.8, and Criminal Minds: Beyond Borders at 1.4, down 7%.

NBC's Heartbeat did a flat 0.9, then Law & Order: SVU fell 7% to 1.4, and Chicago P.D. grew 15% to 1.5.

On ABC, it was repeated comedies before Nashville scored a flat 0.9.

On CW, Arrow did a 0.9, up 29%, and Supernatural a flat 0.6.

For more, click HERE


Fates & Fortunes
JAN WEINSTEIN has been appointed to the newly created position of client president at Vizeum U.S. She was most recently executive VP and managing director at Carat, where she spent 8 years. Both Carat and Vizeum are under the Dentsu Aegis Network umbrella. Weinstein has also held positions at FCB, MediaEdge, Jordan McGrath and Ted Bates.

ANAKA KOBZEV was named global head of communications at TBWA. She was most recently director of communications for J. Walter Thompson North America. Prior to that she held a dual role with Interpublic Group as communications director for McCann Erickson and twofifteenmccann offices in San Francisco, Los Angeles and Detroit. She also provided support for IPG's West Coast operations. She began her career in corporate communications at IPG media agency Initiative.


Manager of Media Relations
Olympusat – West Palm Beach, FL, United States


Assistant News Director
KGWTV – Portland, OR, United States


Account Executive
WBNS 10TV – Columbus, NA, United States


Creative Services Director
WBNS 10TV – Columbus, OH, United States


See all career listings here.


Media Buyer & Planner Today
Editorial Team


John Consoli, Contributing Editor
Phone: 201-314-0424 | Send Email

Jon Lafayette, Business Editor, Broadcasting & Cable
Phone: 917-281-4735 | Send Email

Brian Moran, Managing Editor, Broadcasting & Cable
Phone: 917-281-4708 | Send Email

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