| Today's Top Stories | | #1 | MLB Commissioner Sees Social Media, Streaming Drawing Younger Viewers
| | | Rob Manfred believes increasing Major League Baseball's social media footprint will motivate younger viewers who aren't watching games on traditional TV back to the fan base. In a Q&A with Adweek, the Commissioner says the league must encourage its younger stars to reach out to fans via social media to connect with them and says the league is looking to broaden its footprint through social platforms like Twitter, Instagram and Snapchat. He also believes if younger fans are not watching games on TV but spending more time on digital, that doing more deals to stream games online and and via mobile is important going forward.
Why This Matters: MLB's median age TV audience is 56, compared to 49 for the NFL and 41 for the NBA, according to Nielsen data. With advertisers clamoring to reach millennials these days, the more MLB can do to bring in a younger fan base, the better it will be for marketers and their brands.
A Take: Adweek
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| | #2 | Oversized Web Ads Encourage Blocking
| | | Mark Howard, chief revenue officer at Forbes, tells the Wall Street Journal that agencies frequently supply the magazine with Web ads that are four-to-nine times larger than its specs. And other publishers see the same pattern. Those large ads take longer to load, frustrate viewers and result in many of them ultimately installing ad blockers.
Why This Matters: The Interactive Advertising Bureau is working on guidelines that might become an industry standard aimed at streamlining Web ad size. In the meantime each side plays the blame game. RPA VP and associate media director Abe Diaz says the "bigger issue is the number of ads publishers are putting on pages." But publishers say they are not in a position to turn business away.
A Take: WSJ
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| | #3 | Spotify Launches First TV Campaign Since 2013
| | | The music-streaming service has a strong customer base among millennials but is looking to court a broader and older demo in its new marketing efforts, the Wall Street Journal reports. Spotify's creative agency Wieden + Kennedy relied on user data to come up with music, themes and storylines to use in the new campaign. It plays up the fact that Spotify offers lots of music from the 1980s that is still worthy of being listened to today.
Why This Matters: The campaign includes not only TV ads but also out-of-home, social and interactive elements. As with many digital companies, it seems like while they can draw a certain amount of users promoting via digital only, to reach mass audience potential there needs to be a TV element.
A Take: WSJ |
| #4 Google Overhauling AdWords (Ad Age)
#5 Air France Delays Campaign After Brussels Attacks (Adweek)
#6 Hotel Chains, Travel Websites Square Off in Battle for Customers (NYT)
#7 Cable Nets Focus on Different Upfront Strategies (B&C)
#8 P&G Exec Talks Digital (Ad Age)
#9 Sanders, Cruz Embrace Facebook Canvas, Brands Don't (Digiday)
#10 How Pharma Ads Are Evolving (Adweek)
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|  | • 51
Percentage of small-sized businesses who use views to measure social media success, according to a survey of marketers by Clutch. That compares to 34% who use posts, 34% who use interactions and 26% who use clickthroughs.
– Reported by eMarketer |
| | Ratings | NBC, 'Little Big Shots' Top Slow Night
By Luke McCord
NBC led the broadcast pack Sunday night with a 1.0 rating/4 share among adults 18-49, according to Nielsen overnight numbers. Little Big Shots fell 27% to a 1.9, the top show on the night. The Carmichael Show slipped three-tenths to a 1.0, while Crowded dropped two-tenths to a 0.8. Hollywood Game Night matched last week's 0.7.
CBS followed with a 0.9/3. 60 Minutes lost 50% with a 0.8. Madam Secretary and The Good Wife slipped a tenth to a 1.0 and 0.9, respectively. Elementary was flat with a 0.8.
ABC came in third with a 0.8/3. Once Upon a Time slipped a tenth to a 1.0 and The Family fell a tenth to a 0.6. Quantico also dropped a tenth for a 0.9.
Fox, airing a repeat of Grease: Live, earned a 0.4/2. For more, click HERE |
| | Fates & Fortunes | • DAN OSHEYACK was named chief marketing office of The Clinton Global Initiative. Previously he spent 35 years at Time Warner before departing last year after serving as VP for philanthropic investments and as VP of Time Warner Foundation. CGI was founded by former president Bill Clinton in 2005 and works with brands on corporate social responsibility projects. • MARIO RUIZ was promoted to senior VP of music and entertainment at Telemundo. He was previously senior VP, talent and strategy. Ruiz has been with Telemundo since 2011. Prior to that he was an executive producer at the Latin Academy of Recording Arts & Sciences. He also worked as VP of talent at Univision. • NATASHA HRITZUK has joined Turner as VP of client insights and content partnerships research. She will oversee research strategy and data analysis in support of Turner Incite, the company's core intelligence platform for advertising sales. She reports to Howard Shimmel, chief research officer at Turner. Hritzuk was most recently head of global consumer insights and research at Microsoft. Prior to that, she was head of category and consumer insights at General Mills UK & Ireland. • TIM WESTERGREN was named CEO of Pandora Media, the online radio company that he cofounded and a position he previously held until 2004. According to a Bloomberg report, Westergren since then continued to work for Pandora as an ambassador to the music industry and to potential users. He now replaces Brian McAndrews who had held the CEO position since 2013.
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