วันศุกร์ที่ 25 มีนาคม พ.ศ. 2559

MCN Newswire: TVE Use Rises; TiVo, Rovi Merger Talk; How Millennials Watch

Top Stories - March 25, 2016
TV Everywhere Usage Climbs: Study 
Offering another indicator of how TV Everywhere services are performing, usage of those authenticated offerings reached 40% of U.S. pay TV subs in 2015, up from 22% in 2013, according to a new study from Parks Associates.  more
WHY THIS MATTERS: The Parks study found that 23% of respondents said they watch authenticated video at least once a month — another sign that providers' efforts to raise awareness of their TVE services are paying off.

TiVo, Rovi in Merger Talks: Report
TiVo is in "advanced negotiations" to be sold to Rovi, The New York Times reported, citing unnamed people who have been briefed on those discussions. more
WHY THIS MATTERS: Both companies declined comment, but the Times reported that the price was still being negotiated and TiVo shareholders would receive some 30% of the combined company.  The NYT also said the negotiations were at a "sensitive stage and it is still possible a deal could falter."

Nielsen: Millennials' Media Habits Move in Stages
Millennials, the 18-to-34 year old demographic chased relentlessly by every advertiser, don't have an common set of media behaviors, but instead change the way they consume media as they move through various stages of life, according to Nielsen's fourth quarter Total Audience Report. more
WHY THIS MATTERS: The Nielsen report confirms what some network executives have been saying for years — younger viewers watch and consume content differently whether they live at home with their parents, alone or are starting a family.

Video/Blogs/Events

The Bauminator, Jeff Baumgartner
Tools of the Trade

MCN Guest Blog, Terry Li, Crunchyroll
What to Consider Before Going Global in Online Video

MCN Hot Spot
TNT's 'Animal Kingdom'

MCN Original Video: Upfronts 2016
'MCN' One on One in 2: CMT's Jayson Dinsmore

News

POLICY
Set-Top Diversity Debate Rages On
WGAW: Minorites Lag in TV Programming Boom
'Internet Essentials' Grows to More Public Housing

OPERATORS
All Univision Content Restored to U-verse, For Now
Verizon Ad: Fios Is Not Cable
Frontier Fires Up 'Vantage' Brand

TECHNOLOGY
Hulu Launches VR App
Sony Looks to Bring PlayStation Games to Phones
TCL Starts to Sell 4K Roku TVs in U.S.

CONTENT
Travel Channel Renews 'Expedition Unknown'
Esquire to Present 12-Hour O.J. Simpson Trial Special
Bravo Sets New Scripted Series 'My So-Called Wife'
Hulu Nabs 'Rizzoli & Isles' Streaming Rights

PEOPLE
Univision Adds Eric Ratchman as Distribution EVP

Garry Shandling Dead at 66

Event Updates

Advanced Advertising & Measurement Summit
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April 5, 2016 | Convene Conference Center | New York, New York
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Multicultural TV Breakfast at INTX
May 17, 2016 | Boston Convention and Exhibition Center | Boston, MA
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June 15, 2016 | Hyatt Regency San Francisco | San Francisco, CA
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The Cloud & IP Tech Leadership Summit
June 22-23, 2016 | Crowne Plaza Chicago O'Hare Hotel & Conference Center | Rosemont, IL
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News Technology Summit
September 27-28, 2016 | Tampa Airport Marriott | Tampa, FL
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