Guest Blog: Millennials Are Watching TV, You Just Aren’t Counting Them

March 24, 2016 Guest Blog: Millennials Are Watching TV, You Just Aren't Counting Them It's true that millennials are leading the cord-cutting charge. It's also true that millennials are very much in love with TV. Reconciling these two realities has been a challenge for the television business because revenue is tied to an outdated rating metric that discounts the demographic advertisers care most about. But before we declare the television business dead, we need a precise count of millennial viewers and a better understanding of how they consume television content. Charlie Buchwalter, head of measurement company Symphony AM, offers his take. More»

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