| | Broadcasting & Cable Newsletter | | | | | | | | Netflix Raises The Ante for Hollywood  | | The outcome of the content spending frenzy will shape the TV business for years to come | READ MORE » | | WHY THIS MATTERS: Netflix has not only rewired the industry technologically its massive programming outlay has forced rivals to respond. | | | Ratings Up, AMC Seeks Volume, Crown Eyes Price  | | Different strategies as programmers approach expected strong upfront market with clear objectives | READ MORE » | | WHY THIS MATTERS: Strong original programming creates demand among advertisers. | | | Who's Spending What Where: March 28, 2016  | | A weekly snapshot of the advertisers that spent the most money, the ads that engaged the most viewers and the shows that delivered the best results, with a spotlight on the hottest trends in advanced advertising. | READ MORE » | WHY THIS MATTERS: South Park, Tosh.0, Futurama, The Daily Show With Trevor Noah and Archer were Comedy Central's top shows ranked by marketer spend.
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| Advanced Advertising & Measurement Summit New Technology, New Opportunities. April 5, 2016 | Convene Conference Center | New York, New York Learn More Multicultural TV Breakfast at INTX May 17, 2016 | Boston Convention and Exhibition Center | Boston, MA Learn More Next TV Summit & Expo June 15, 2016 | Hyatt Regency San Francisco | San Francisco, CA Learn More The Cloud & IP Tech Leadership Summit June 22-23, 2016 | Crowne Plaza Chicago O'Hare Hotel & Conference Center | Rosemont, IL Learn More News Technology Summit September 27-28, 2016 | Tampa Airport Marriott | Tampa, FL Learn More | | more events » | |
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