วันจันทร์ที่ 28 มีนาคม พ.ศ. 2559

B&C Today: Netflix Raises The Ante for Hollywood

 
 
 

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Netflix Raises The Ante for Hollywood SUBSCRIBER EXCLUSIVE
The outcome of the content spending frenzy will shape the TV business for years to come
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WHY THIS MATTERS: Netflix has not only rewired the industry technologically— its massive programming outlay has forced rivals to respond.
 
Ratings Up, AMC Seeks Volume, Crown Eyes Price SUBSCRIBER EXCLUSIVE
Different strategies as programmers approach expected strong upfront market with clear objectives
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WHY THIS MATTERS: Strong original programming creates demand among advertisers.
 
Who's Spending What Where: March 28, 2016 SUBSCRIBER EXCLUSIVE
A weekly snapshot of the advertisers that spent the most money, the ads that engaged the most viewers and the shows that delivered the best results, with a spotlight on the hottest trends in advanced advertising. 
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WHY THIS MATTERS: South Park, Tosh.0, Futurama, The Daily Show With Trevor Noah and Archer were Comedy Central's top shows ranked by marketer spend. 

 
 

 
 

 
 
 

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Weeknight Warriors on Tap for Spring, Summer SUBSCRIBER EXCLUSIVE

Wheeler: Full Speed Ahead on Auction SUBSCRIBER EXCLUSIVE

Potholes, Sports and Mayoral Madness SUBSCRIBER EXCLUSIVE

The Five Spot: Lenny Daniels SUBSCRIBER EXCLUSIVE

New NBCUniversal On-Demand Service Seeks Niche in U.K. SUBSCRIBER EXCLUSIVE

FlixFling Rides OTT Wave for Expansion SUBSCRIBER EXCLUSIVE

NBCU's McNamara: The Right Time for SVOD Reality Overseas SUBSCRIBER EXCLUSIVE

Ken Burns Shows Another Side of Jackie Robinson SUBSCRIBER EXCLUSIVE

Nielsen: Pay TV Subs Could Stabilize SUBSCRIBER EXCLUSIVE

Editorial: They're (Almost) Off! SUBSCRIBER EXCLUSIVE

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Blog Of Note

 
 
 

Where to Be, What to Watch: Week of March 28, 2016
By Luke McCord
From Jason Katims and starring Aaron Paul, cult drama The Path debuts Wednesday on Hulu, while CBS' Rush Hour reboot premieres Thursday. The following is a compilation of where to be and what to watch compiled by B&C
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April 5, 2016 | Convene Conference Center | New York, New York

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Multicultural TV Breakfast at INTX
May 17, 2016 | Boston Convention and Exhibition Center | Boston, MA
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June 15, 2016 | Hyatt Regency San Francisco | San Francisco, CA
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The Cloud & IP Tech Leadership Summit
June 22-23, 2016 | Crowne Plaza Chicago O'Hare Hotel & Conference Center | Rosemont, IL
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News Technology Summit
September 27-28, 2016 | Tampa Airport Marriott | Tampa, FL
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