B&C BREAKING NEWS: TV Viewing Up 7%, comScore Report Says

March 30, 2016 TV Viewing Up 7%, comScore Report Says Moving into the TV market, comScore says that the amount of time spent watching was up 7% in the fourth quarter. comScore's 2015 Cross-Platform Future in Focus report says that in viewing households, 1,004 hours were spent watching live TV, up from 936 hours a year ago, and time spent watching programs on DVRs up to 15 days after they originally aired rose to 356 hours from 332 hours. Jon Lafayette has the story. More»

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