| Today's Top Stories | | #1 | Diet Coke Fights Declining Sales With More Dollars
| | | The brand is premiering a new TV ad campaign on Monday to highlight Diet Coke's new colorfully designed bottles and cans, Ad Age reports. The agency that created the campaign is CAA, although Droga5 remains Diet Coke's lead creative agency. In addition to TV, the new campaign will include digital, social media, print, out-of-home and in-store. While no figures were announced, the Diet Coke ad spending is expected to be greater than last year.
Why This Matters: Beverage Digest editor Duane Stanford says Diet Coke is still a profitable brand despite retail sales declining by almost 6% last year. The goal of the campaign is to give the brand boost in the minds of consumers and to stay ahead of major competitor Diet Pepsi, whose sales declined by 7% last year.
A Take: Ad Age
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| | #2 | More Beer Ads for Women Too
| | | For years, beer advertising has been criticized for either objectifying women or disregarding them completely, a New York Times report states. While beermakers spend all their time trying to appeal to a big drinking male audience, they ignored women as consumers. But new campaigns by brands like Coors Light and Heineken are changing that strategy. Coors Light commercials show women intermingled with men competing in athletic competition and a new Heineken spot suggests that women will be more attracted to men who drink less.
Why This Matters: Millennials are major beer drinkers and both men and women in that demo are more conscientious about male chauvinism. And the traditional beer companies want to recruit more women to drink their brands rather than seeing them switch to the newer brands of craft beers.
A Take: NYT
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| | #3 | Progressive Will Host Smartphone Bingo Game During Super Bowl
| | | The insurance company is opting out of a Super Bowl game ad spot but will instead offer a lucky consumer a chance to win a year's worth of home and car payments in a smartphone version of bingo that will be conducted during the game telecast and be based on themes included in the ads, Ad Age reports.
Why This Matters: Progressive is trying to find a more effective way to spend the $5 million it would spend on one Super Bowl commercial. "We know that people don't really care that much about insurance during the Super Bowl, but if they're playing along with us, we want to at least be top of their consideration when they are shopping for insurance on Feb. 8 and beyond," says Progressive CMO Jeff Charney.
A Take: Ad Age |
| #4 Don't Bet Against Fantasy Sports Despite Ad Slowdown (B&C)
#5 E*Trade Exclusive Sponsor Of ESPN's 'Did You Know' (Adweek)
#6 New Agency Inamoto & Co. Partners With Digital Garage (Ad Age)
#7 ComScore To Move Fast On Multiplatform Measurement (B&C)
#8 Four Ways Ad Fraudsters Steal From Marketers (Adweek)
#9 Brands Try Different Pre-Super Bowl Online Ad Tactics (Digiday)
#10 Subaru Joins Hallmark Kitten Bowl Sponsors (B&C)
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Percentage of smartphone users worldwide who say the virtual reality feature that is most important to them is being able to see items in real size and form when they shop online, according to data from Ericsson ConsumerLab.
– Reported by eMarketer |
| | Ratings | 'Grease' Sizzles for Fox
By Michael Malone
Fox's foray into live musicals has reaped rewards, with Grease: Live averaging a 4.3 rating in viewers 18-49, according to Nielsen's overnights. An average of just south of 12.2 million viewers watched the special.
That paced Fox to an easy ratings win for the night, with that 4.3 rating and a 13 share. NBC trailed at 1.3/4, then CBS at 1.0/3 and ABC at 0.6/2.
In December, NBC's The Wiz Live rated a 3.4, with 11.5 million viewers who watched live plus same day.
The broadcast nets were up against the NFL's Pro Bowl on ESPN, among other offerings, and had no games themselves for the first Sunday in months.
NBC aired Dateline at 1.0 then three hours of American Ninja Warrior at 1.4. Last spring, Ninja Warrior returned for its seventh season with a 1.8.
CBS had 60 Minutes at 1.1, up 38% from its last airing, then Madam Secretary at 1.1, up 10%, before The Good Wife and CSI: Cyber both showed flat 1.0s.
On ABC, Galavant was the lone original offering, the musical comedy posting a 0.6, up 20% from last week. For more, click HERE |
| | Fates & Fortunes | • ZACH HILDER was named executive creative director of Bartle Bogle Hegarty, Los Angeles, succeeding Pelle Sjoenell who moved up to worldwide chief creative officer last week. Hilder was most recently group creative director of R/GA network agency Hustle, which he cofounded. The agency was created to handle the Beats by Dre account. Prior to that, he was a creative director at TBWA/Chiat/Day in L.A. He previously was also an associate creative director at BBH New York.
• ROBERT ROMINE has joined Nexstar as VP and general manager of its newly acquired North Dakota CBS affiliates KXMB Bismarck, KXMC Minot, KXMA Dickinson and KXMD Williston. He joins Nexstar from Media General, where since 2011 he was group leader, president and general manager of WSPA and WYCW in the Greenville-Spartanburg-Ashville-Anderson market. Romine spent a total of 13 years with Media General.
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|  | GM - Roanoke, VA
Gray Television, Inc. – Roanoke, VA, United States
National Sales Manager
New England Sports Network – Watertown, MA, United States
General Manager, VP
WSPA - TV – Spartanburg, South Carolina, United States
Senior Broadcasting Designer
New England Sports Network – Watertown, United States, United States
See all career listings here. |
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Phone: 201-314-0424 | Send Email
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