วันอังคารที่ 2 กุมภาพันธ์ พ.ศ. 2559

B&C Today: CBS, NBC to Split Thursday NFL Games; comScore Isn't Wasting Any Time

 
 
 

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NFL Splits Thursday Games Between CBS, NBC
Sources puts price tag at $450M total
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WHY THIS MATTERS: The NFL will have a schedule of 18 games, with 10 simulcast on broadcast and eight exclusively on cable.
 
comScore Plans to Move Fast Following Closing
Combined with Rentrak, measurement company will look to create market currencies
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WHY THIS MATTERS: The combination might be able to present measurement leader Nielsen with its most serious challenger in years.
 
Don't Bet Against Daily Fantasy Sports Despite Recent Ad-Spend Time Out
With heaviest customer-acquisition costs behind them, both players quietly plot re-emergence
READ MORE »
WHY THIS MATTERS: While they may not be advertising much right now, both seem to be laying out plans for more ad spending in the upcoming months.

 
 

 
 

 
 
 

More Headlines

 
 
 
 
Science Documents Boeing's 100-Year Mark

Fox Sets $250M Cost Cuts in TV, Movies

Streaming OTT Service KlowdTV Adds Estrella

Dick Wolf, NBC Ink New Deal

4C, Kantar Media Create New Political Ad Tool

'SportsCenter: AM' Launches Feb. 8

Survey: Clinton, Bush Top Spending Matchup

Report: Time Warner-Hulu Talks Heat Up

getTV Inks Distribution Pact With Media General

Condé Nast Entertainment Launches Studio
more headlines »

 
 

 
 

 
 
 

Blog Of Note

 
 
 

Lego My Candidate!
By John Eggerton
Vermont Public Radio has posted a short YouTube video attempting to explain Monday's Democratic Iowa Caucus (Republicans use a secret ballot per the primaries and election), using Lego figures to try and uncomplicate the event.
READ MORE »
 
more blogs »

 
 
 
 

Events

 
 
 

The Programmatic Summit
February 9-10, 2016 | DoubleTree by Hilton Hotel Miami Airport & Convention Center | Miami, Florida
Qualified Attendees Invited to Apply
New Panelists added!
Bill Lederer, CEO, MRP Advisers
Victor Lopez, Head of Programmatic
Sanjay Goil, SVP Product Definition & Partnerships, 4C
Learn More


Technology Leadership Summit
March 2-3, 2016 | The Sheraton Fort Lauderdale Airport & Cruise Port Hotel
Keynote Guests:
Jeremy Legg, Chief Technology Officer, Turner Broadcasting System
Marc DeBevoise, EVP/GM of CBS Digital Media, CBS Interactive
Learn More

Wonder Women
March 10, 2016 | Hilton Midtown, NY
Just Announced! ESPN's Shelley Smith Joins QVC and Shark Tank's Lori Greiner and HGTV's Egypt Sherrod to Co-Host 2016 Wonder Women Event
Learn More

Advanced Advertising
& Measurement Summit

New Technology, New Opportunities.
April 5, 2016 | Convene Conference Center | New York, New York

Register Today!
Learn More

Television and Video Marketers Conference (TVMC)
April 6, 2016 | New York, New York
Opening Keynote:
Jennifer Caserta, President & General Manager, IFC
Extended Deadlines for Case Studies and Award Submissions
Learn More

Multicultural TV Breakfast at INTX
May 17, 2016 | Boston Convention and Exhibition Center | Boston, MA

more events »

 
 
 

Jobs

 
 
 

GM - Roanoke, VA
Gray Television, Inc. – Roanoke, VA, United States
 
National Sales Manager
New England Sports Network – Watertown, MA, United States
 
General Manager, VP
WSPA - TV – Spartanburg, South Carolina, United States
 
Senior Broadcasting Designer
New England Sports Network – Watertown, United States, United States
 
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