| Today's Top Stories | | #1 | Turner Replacing Commercial Pods With Branded Content
| | | The cable TV network company is creating Turner Ignite, to be led by executive VPs Dan Riess and Michael Strober. Within the new division, it will offer Turner Native Plus, a new program through which Turner will work with marketers to replace traditional TV commercial pods with branded content. Instead of 30 second commercials, each piece of branded content in the commercial pod will be two-to-three minutes long. Turner will use its internal data to place the content with a targeted audience. Intel will be one of the first brands to participate in the new program.
Why This Matters: While Turner is correct in describing the new ad program as "more powerful" for brands, it will be more confusing for consumers. A recent study by Grady College appearing in the Journal of Advertising found that a majority of consumers can't tell the difference between native advertising and real editorial content. And the FTC will also be watching to make sure the new content is properly identified as advertising.
Two Takes: Ad Age | MediaPost
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| | #2 | National Peanut Board Launches One-Day Twitter Push
| | | The organization which supports American peanut farmers has opened a new Twitter account centering on a fictional peanut vendor, Adweek reports. The Board, working with PR company Golin, along with Twitter, will send out 366 pieces of content on Monday, with posts sent out every two minutes for 12 hours. A team of Golin staffers will monitor social chatter and respond in real time. Separately, millennials will be targeted in a Promoted Tweets campaign.
Why This Matters: The Peanut Board says it is shifting gears from its traditional print and outdoor advertising to a live social media campaign to get peanut lovers more active and excited about the product.
A Take: Adweek
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| | #3 | Two Major Reviews Greet Wendy Clark at DDB
| | | The former Coke and AT&T marketing executive returns to her agency roots on Monday with two major DDB clients Clorox and State Farm conducting reviews, but Clark, newly installed as CEO at the agency, tells Adweek she has "every confidence" that DDB "will be able to deliver on the capabilities that our clients are looking for." She adds, "I don't see it as pressure as much as a massive early opportunity to dig in deep."
Why This Matters: Clark was brought into the 66-old-year old agency to revitalize it in the minds of existing and potential clients, so these two reviews will be a major early test. Beyond pitches, she says a major goal will be recruitment and retention of talent.
A Take: Adweek |
| #4 TV Stars Tout Voya in $100M Campaign (B&C)
#5 How Marketers Can Best Use Artificial Intelligence Robots (Adweek)
#6 Why Programmatic Is Falling Short So Far (Digiday)
#7 Visa, Dell Help Girl Scout Cookies Go Digital (NYT)
#8 WPP Integrates Medialets, Millward Brown Digital Assets (MediaPost)
#9 What's Coming From Periscope in 2016 (Adweek)
#10 Discovery Ratings Grow With Reboot (NYT)
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|  | • 61.8
Percentage of Internet users in four countries including the U.S. who say they would tune out of digital videos if they contain too many ads, according to a survey from Limelight Networks. Similarly, 26.7% would tune out if an ad ran before a video and they couldn't bypass it.
– Reported by eMarketer |
| | Ratings Intelligence | Football Overpowers New Fox Comedies
By A.J. Katz
It was an eventful night for broadcast. Fox decided to launch a duo of comedies against the season finale of Sunday Night Football. ABC's Galavant returned to primetime as well. How did everyone fare? Let's take a look:
NBC – The Peacock breezed to an easy Sunday night victory thanks to the season finale of primetime television's #1 series: Sunday Night Football.
• Minnesota vs. Green Bay averaged a 14.8 households rating, +17% from last year's finale and up from the past few Sundays.
• The network's primetime averages from last night: 5.7 in adults 18-49 and 17.7 million total viewers. These figures will look different when the finals are released later today.
• The network posted year-over-year metered-market ratings increases for 13 of 19 Sunday Night Football games this season.
Fox – It was an important night for Fox, with the network premiering two new comedies: Cooper Barrett's Guide to Surviving Life and animated comedy Bordertown.
• The night started with The Simpsons, which averaged a 2.0 in adults 18-49 and 4.4 million viewers in total from 8–8:30 p.m.
• The series premiere of Cooper Barrett lost a chunk of its lead-in, averaging a 1.2 in adults 18-49 and 2.6 million viewers in total from 8:30–9 p.m.
• Family Guy averaged a 1.7 in adults 18-49 and 3.3 million viewers in total from 9–9:30 p.m.
• Animated comedy Bordertown averaged a 1.1 in 18-49 and 2.4 million viewers total from 9:30–10 p.m.
• Fox didn't do its new male-skewing comedies any favors by airing their respective premieres against the season finale of Sunday Night Football. It will be interesting to see how this duo performs going forward.
ABC – The Alphabet didn't experience much ratings success versus its broadcast brethren last night.
• America's Funniest Home Videos grabbed a 1.1 in adults 18-49 and 5.9 million viewers in total from 7–8 p.m.
• The season 2 premiere of musical-comedy Galavant only managed a 0.9 in adults 18-49 and 3.2 million viewers overall from 8–9 p.m. That's significantly down from the season 1 finale.
• ABC aired repeats of its hit rookie drama Quantico from 9–11 p.m.
• The network finished a distant fourth in adults 18-49 (0.7) and total viewers (3.3 million)
CBS – The network's late-afternoon NFL game between San Diego and Denver leaked deep into primetime. As a result, current primetime ratings are tentative and will likely change later today.
• After football, CBS televised new episodes of 60 Minutes and Undercover Boss, as well as a repeat of Limitless.
• 60 Minutes averaged a 2.4 in adults 18-49.
• Undercover Boss averaged a 1.4 in adults 18-49. For more from Ratings Intelligence, including a free 2-week trial, click HERE |
| | Fates & Fortunes | • ANDREW ENGLAND was named CEO and director of National CineMedia. England was previously executive VP and chief marketing officer of MillerCoors, where he spent nearly 10 years. As previously announced, Scott Schneider, National CineMedia's lead director, was named chairman, while Kurt Hall, who had served as chairman, CEO and president, is retiring. England joined Coors in 2006 as CMO and then became CMO of MillerCoors in 2008 when the companies merged. From 2002 to 2006, he held assorted marketing positions at Hershey Co. and has also worked at Opentable, Nabisco and Cadbury Schweppes. National CineMedia sells advertising on movie screens for some 1,600 theaters across the U.S.
• JAMES ATTWOOD, JR. was appointed non-executive chairman of the Nielsen board of directors. He succeeds David Calhoun who had held the post since 2014 and who will continue to sit on the Nielsen board. Attwood is managing director and head of the global telecommunications and media group at The Carlyle Group.
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