| Today's Top Stories | | #1 | PHD to Handle Media for MGM Resorts
| | | The hotel chain has appointed PHD as its media agency of record, while at the same time selecting McCann to be its lead creative agency. Also participating in the review were BBDO and Cramer-Krasselt. MGM Resorts previously used assorted agencies to handle ad duties for its individual hotels. Las Vegas-based agency R&R Partners will continue to handle East Coast hotel work for MGM Resorts.
Why This Matters: MGM Resorts spent about $35 million on U.S. advertising in 2014, according to Kantas Media, although MediaPost reports that ad spending could grow to as much as $75 million annually going forward.
Three Takes: Ad Age | MediaPost | Adweek
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| | #2 | Turner Plans to Sell Its Audience Targeting Program to Everyone
| | | The cable TV company is laying the groundwork by testing new forms of currency in an effort to come up with some type of industry standardization, ad sales president Donna Speciale tells Ad Age. She believes Turner Broadcasting's Competitive Audiences Estimates, which it is using in conjunction with its Audience Now offering, can one day be used throughout the industry. Turner has filed a patent for the CAE technology and Speciale says, "Internally we have discussed letting the technology power the rest of the industry."
Why This Matters: Turner says the system is designed to work for any target definition based on virtually any data set, so other networks can use it with their advertisers. It's not likely that Turner's major competitor networks would be interested since they can develop their own systems, but smaller networks with less resources might be in the market to use the Turner system.
A Take: Ad Age
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| | #3 | Black Friday No Longer Bellwether for Retailers
| | | Matthew Shay, chief executive at the National Retail Federation, tells The New York Times that big shifts in consumer behavior Thanksgiving weekend led to less in-store shopping visits. At the same time, the number of people shopping online increased slightly. The number of in-store shoppers was projected to have reached nearly 102 million, slightly behind the 103 million who shopped online.
Why This Matters: The retailers partially have themselves to blame. "Retailers are heavily promoting [holiday sales] starting the day after Halloween," Shay says. Still, for certain categories like electronics and technology, in-store Black Friday sales are extremely important. But the importance of Black Friday is somewhat of a myth. MasterCard estimated that shoppers bought more on Dec. 23 last year.
A Take: NYT | MediaPost | Ad Age
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| #4 7 Things You Need to Know About Nielsen's New Measurement Tool (B&C)
#5 Retailers Spending More on YouTube Skippable Ads (Digiday)
#6 Unilever's Foundry Will Work With 'Frenemies' (Ad Age)
#7 Toyota Signs on as Global Paralympic Sponsor (MediaPost)
#8 Twitter's Periscope Getting Noticed (Digiday)
#9 Popular Podcasts Piquing Interest of More Advertisers (Adweek)
#10 Microsoft Joins as Sponsor of CNN's 'Heroes' (B&C)
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Percentage of U.S. Internet users who are most likely to multi-task while watching live television, according research from TiVo. That compares to 28% who multi-task while watching timeshifted TV and 19% who multi-task while watching OTT streamed content.
– Reported by eMarketer |
| | Ratings Intelligence | Patriots Lose, But NBC Wins
By A.J. Katz
A compelling Sunday Night Football match-up paid dividends for NBC. How about other Big 4 programming? Let's find out:
NBC – Apparently audiences weren't tired of the seemingly nonstop football action that aired throughout the holiday weekend, because NBC Sports coverage of last night's New England Patriots vs. Denver Broncos Sunday Night Football game led the Peacock to an easy overnight win.
• Football Night in America (which aired from 7-8 p.m.) averaged a 2.5 in adults 18-49 and 8.7 million viewers, up from last week and the comparable week last year.
• Sunday Night Football itself pulled a 6.5 rating in the demo and 17.7 million viewers as the Broncos hung the season's first loss on the Patriots.
• The figures for SNF are up from last week, and up from the comparable SNF contest in 2014 (Week 12).
• NBC's primetime average was a 6.2 in the demo and 18.7 million viewers.
ABC – The Alphabet's Sunday night programming slate returned after a week hiatus due to the AMAs, and the results weren't particularly good.
• America's Funniest Home Videos kicked off primetime by averaging a 0.9 in the 18-49 demo (down two-tenths from last week) and 5.3 million viewers in total (-400,000 from last week).
• Generally Sunday night's top-rated entertainment program, Once Upon a Time stumbled to a series-low, only pulling a 1.6 average in the demo and 4.8 million viewers in its 8:30 p.m. slot.
• Blood and Oil averaged a 0.9 in adults 18-49 and 3.2 million viewers.
• Time-delayed powerhouse Quantico averaged a 1.3 in the demo and 4.2 million viewers.
• The network's primetime average was a 1.1 in the 18-49 demo and 4.2 million viewers.
CBS – Due to late-running, nationally televised NFL football (Steelers vs. Seahawks), the start of CBS primetime was delayed an hour in Eastern and Central time zones. As a result, ratings are tentative and likely to change. Also, CSI: Cyber was pre-empted.
• At 8 p.m., 60 Minutes averaged 14.1 million viewers (up about 28% from the 11 million for its 7:00 p.m. broadcast last week), and a 2.5 in adults 18-49 (up 67% from 1.5).
• Madam Secretary averaged 9.5 million viewers, and a steady 1.2 in adults 18-49 (up 9% from 1.1).
• The Good Wife averaged 7.3 million viewers, and a steady 0.9 in adults 18-49.
• The network's primetime average currently stands as a 3.0 in the key demo and 14.4 million viewers. These figures obviously include the late running NFL game and will probably decline when finals arrive on Wednesday.
Fox – The network's Sunday night ratings were significantly down from last week's. This was likely due to an absence of a nationally-televised, late-
afternoon NFL game, as well as a general holiday weekend ratings malaise.
• From 7-8 p.m., Fox televised "Breakthrough Prize," an awards ceremony which honors achievements in science and math.
• The telecast pulled a 0.4 in the demo and 1.4 million viewers.
• The Simpsons only managed a 1.1 in the 18-49 demo (down from last week's 2.3 average) and 3 million viewers (down from last week's 5.6 million).
• Primetime nightly average for Fox was a 0.7 in the demo and around 1.9 million viewers. For more from Ratings Intelligence, including a free 2-week trial, click HERE |
| | Fates & Fortunes | • ANDY LITTLEWOOD was named a managing partner and the first Head of Knowledge at media agency MediaCom. In this new role, he will work with the agency's media teams and clients to provide faster access to data tools and systems within MediaCom and the other GroupM agencies. He was most recently chief data and ROI officer and head of direct response at MediaCom Australia. Also hired as a managing partner and head of digital strategy at MediaCom is TAMARA ALESI. She was previously with DigitasLBi, where she headed up media capabilities and oversaw the L'Oreal account. STEPHANIE STARR was named a group account director at MediaCom, handling the Audi of America account.
• CHRISTY KRANIK was promoted to executive VP and general manager of LatinWorks. She was previously senior VP and managing director. In her new role, she will oversee creative and planning at the agency, in addition to her previous responsibilities of account management, new media and business. GABRIEL GARCIA was promoted to executive creative director. He was previously VP, group creative director. Kranik has been with LatinWorks since 2003. Garcia joined the agency in 2008. The moves follow the recent departure of LatinWorks president and CEO Sergio Alcocer, who was also chief creative officer.
• JEFF SHULTZ was named senior VP, business development at CBS Radio. He will be responsible for identifying strategic areas of growth opportunities. Shultz was most recently VP of business development at CBS Interactive. Before that he worked at Clicker, prior to the company being acquired by CBS in 2011. He was also a cofounder and CEO of Concert TV.
• ANDY FORSSELL was named chief operating officer of Fullscreen, the digital video network owned by Otter Media, a joint venture of AT&T and The Chernin Group. He is former CEO of mobile video service ShowYou and also served as interim CEO at Hulu.
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