MCN Newswire: Pulp Non-Fiction; Viacom Partners With TiVo; Apple TV: The Good, the Bad & the (Not So) Ugly
Top Stories - Nov. 2, 2015
COVER STORY: Pulp Non-Fiction
Reality shows offering tales of true crime have found a ready audience of younger women viewers. more
WHY THIS MATTERS:The relationships gone wrong, the crime-solving, the quest for justice -- or vengeance, as the case may be -- make crime TV a salacious guilty pleasure appealing specifically to women, network executives say, and the ratings bear them out.
TiVo, Viacom Forge Targeted Ad-Data Deal
Viacom and TiVo's Research and Analytics unit have stuck a strategic partnership that will focus on advancing Viacom's proprietary data and targeted advertising platforms, including its Vantage and Echo Social Graph. more
WHY THIS MATTERS:The agreement enters play as programmers and distributors are looking to get a better fix on measurement amid shifting viewing behavior.
New Apple TV Hits Stores, Reviews Pour In
The new, more apps-focused Apple TV hit brick-and-mortar stores Friday, including Best Buy, MacMall and Target, while Amazon followed through on its plan to discontinue sales of the device as well as the Google Chromecast. more
WHY THIS MATTERS:As the Christmas retail season gets underway, the consensus on the Apple TV is that it falls well short of Apple's intention to revolutionize the TV experience, and Amazon is redirecting searches for the device to other options (particularly its own Fire TV).