วันจันทร์ที่ 2 พฤศจิกายน พ.ศ. 2558

MCN Newswire: Pulp Non-Fiction; Viacom Partners With TiVo; Apple TV: The Good, the Bad & the (Not So) Ugly

Top Stories - Nov. 2, 2015
COVER STORY: Pulp Non-Fiction SUBSCRIBER EXCLUSIVE
Reality shows offering tales of true crime have found a ready audience of younger women viewers.  more
WHY THIS MATTERS: The relationships gone wrong, the crime-solving, the quest for justice -- or vengeance, as the case may be -- make crime TV a salacious guilty pleasure appealing specifically to women, network executives say, and the ratings bear them out.

TiVo, Viacom Forge Targeted Ad-Data Deal
Viacom and TiVo's Research and Analytics unit have stuck a strategic partnership that will focus on advancing Viacom's proprietary data and targeted advertising platforms, including its Vantage and Echo Social Graph. more
WHY THIS MATTERS: The agreement enters play as programmers and distributors are looking to get a better fix on measurement amid shifting viewing behavior. 

New Apple TV Hits Stores, Reviews Pour In
The new, more apps-focused Apple TV hit brick-and-mortar stores Friday, including Best Buy, MacMall and Target, while Amazon followed through on its plan to discontinue sales of the device as well as the Google Chromecast. more
WHY THIS MATTERS: As the Christmas retail season gets underway, the consensus on the Apple TV is that it falls well short of Apple's intention to revolutionize the TV experience, and Amazon is redirecting searches for the device to other options (particularly its own Fire TV). 

Video/Blogs/Events

MCN Hot Spot
AMC's 'Preacher,' Coming in 2016

MCN Hot Spot
National Geographic Channel's 'Breakthrough,' Just Premiered

The Bauminator, Jeff Baumgartner
X1 + YouTube?

As I Was Saying, Gary Arlen
Vice Readies Expansion in U.S., Europe

MCN Online Extras
Web Links From the Nov. 2 Issue

Next TV Summit & Expo: San Francisco
Tuesday, Dec. 1, Julia Morgan Ballroom

News

NEXT TV: Driving Deeper Into the Digital Domain SUBSCRIBER EXCLUSIVE

RELATED: Univision Digital Hires Senior Political Editor

AGENDA: Confidence in Cable Bundle Builds
SUBSCRIBER EXCLUSIVE

Suddenlink Expands Gigabit Reach

Comcast Makes Another Fiber Connection

EU Adopts Net-Neutrality Rules

FCC Barely Budges on Retrans Comment Deadlines

Starz Readies OTT Launch

RELATED: 'Ash Vs. Evil Dead' Drives Halloween TV Twitter

Netflix Renews 'Longmire'

ESPN Sacks Grantland

NBCU Rolls New Apple TV Apps 

The Weather Channel Revamps iOS App

A+E Networks to Offer 'Shine' Concert Internationally

AMC Renews 'The Walking Dead'

Discovery Int'l to Launch Oprah's 'Belief'

Budget Bill Approved With Spectrum Pipeline

Event Updates

Next TV SF
December 01, 2015 | Julia Morgan Ballroom, San Francisco

Keynote Q&A
Steve Shannon
General Manager, Content and Services, Roku
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