B&C's Upfront Central: Reddi-Wip Sounds Off as ‘Wiz’ Sponsor; Nielsen’s Total Audience Measurement—7 Things to Know

October 12, 2015 Top Stories Reddi-Wip Adds Sweet Sounds as 'Wiz' Sponsor ConAgra's Reddi-Wip is putting the icing on top of NBC's live presentation of The Wiz with a dollop of original content inspired by the musical. With advertisers clamoring for live programming, NBC sold out The Wiz Live! about three weeks ago. More » 7 Things You Need to Know About Nielsen's New Tool Happy New Year? Depends on who you ask, but a newsy year is certainly on tap. The TV industry will mark 2016 by finally getting to try out Nielsen's long-ballyhooed Total Audience Measurement tool. More » More News from B&C Microsoft Joins as New Sponsor of CNN's 'Heroes' » CBS Orders More 'Supergirl' » ESPN Sub Losses Cost Disney $700M » Around the Web Turner Plans to Sell Its Audience Targeting Program to Everyone » Forecast: TV Ad Growth to Rise Nearly 5% in 2016 » How Roger Ailes Built Fox News Into a Media Powerhouse »

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