 |
 New White Paper: NeuLion + BTN: Live Digital Video Advertising Premium digital video is growing at a rapid rate, due to notable increases in viewing of ultra-premium content, MVPD-authenticated users, new streaming devices, and trusted deep-pocketed advertisers. And long-form on-demand and live streams are the fastest growing content dimensions. The requirement for live ad insertion on digital devices could not come at a more important time. As TVE and OTT trends rise, more video and ads are being viewed on multiple devices.
To meet these demands, Big Ten Network chose NeuLion to build their digital business with BTN2Go, the network's official TV Everywhere product. Powered by NeuLion's Digital Platform, BTN2Go offers fans 24/7 live streaming of BTN telecasts, on-demand content, and additional exclusive live and on-demand games and programming on smart- phones/tablets and other Internet-enabled devices. This case study walks through the current digital advertising climate, and how NeuLion enabled BTN to capitalize on advertising possibilities outside of its TV broadcast channel. |
|
