| Today's Top Stories | | #1 | Johnson & Johnson Consolidates With UM's J3
| | | The pharmaceutical and packaged goods company has moved all of its $1.6 million media business in Europe, Latin America and Asia to J3 just a little more than a month after moving its $1 billion U.S. media business to J3. The special unit was formed in 2007 as a dedicated division when J&J initially awarded UM its U.S. media business. OMD won away the account but in September J&J moved it back to J3, which was already handling a portion of J&J international media, along with OMD and MEC. OMD and MediaCom also competed in this most recent review.
Why This Matters: J&J spent about $2.6 billion worldwide on advertising in 2014, so this is a huge amount of business for UM's J3 and one of the largest accounts placed up for review this summer. Worth noting -- J&J's media director Luke Kigel was a senior VP at UM before joining J&J in 2013.
Two Takes: Ad Age | MediaPost
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| | #2 | Facebook Introduces Slideshow Ads for Emerging Markets
| | | The social media platform has pretty much saturated its user base in the U.S. and many of the more developed countries around the globe, but execs there feel there is a major opportunity to lure in a mass number of first time users in emerging countries who are often using slower 2G mobile connections. So Facebook has started a new initiative called 2G Tuesdays aimed at educating those folks on how to use Facebook on slower smartphones. It has also introduced a new ad unit called Slideshow that is a series of stills marketers can post to be seen consecutively over a 15 second period.
Why This Matters: Marketers like Coca-Cola and Netflix have tested the new ad format. According to Adweek, Coke ran a brief campaign in Kenya and Nigeria and Facebook says it reached 2 million consumers and raised brand ad awareness by 10 points as part of its Coke Studio Africa project.
Three Takes: Ad Age | Adweek | USA Today
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| | #3 | Target's Holiday Marketing Will Be 61% Digital
| | | The national retail chain revealed details of its holiday campaign created by 72andSunny that includes 12 TV commercials, which will begin airing on Nov. 4, Ad Age reports. However, the chain is cutting back on its holiday print and outdoor advertising to increase its digital spending from 51% to 61% of its total compared to last year. Included will be a 13 minute digital and audio book narrated by Neil Patrick Harris and more social media and mobile promotion.
Why This Matters: Target, which has 1,805 stores around the country, spent $170 million on advertising last November and December and plans to spend about the same this holiday season. However, the feeling is there needs to be more of a digital/social media push as more consumers look online to help with purchasing decisions.
A Take: Ad Age |
| #4 Non-Profit Fundraisers Worried About Ad Blocking (WSJ)
#5 MRC Accredits Moat to Track Mobile Ad Viewability (WSJ)
#6 Exxon Mobil Says Roxx Vodka Infringes on Logo (Ad Age)
#7 Millennials Show Most Distrust of Food Manufactuers, Mintel Study Finds (MediaPost)
#8 Sports Comedy Site Offers Alternative to Live Games (Digiday)
#9 How to Become a Customer-Centric Company (Ad Age)
#10 Competition Between Agencies, Publishers Driving Down Cost of Branded Content (Digiday)
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|  | • 39.2
Percentage of U.S. marketing professionals who say they increased their companies' data-driven marketing spending "significantly" or "somewhat" in third quarter 2015, according to a survey by the Direct Marketing Association and Winterberry Group. That compares to 34.6% in second quarter 2015.
– Reported by eMarketer |
| | Ratings Intelligence | 'TNF' Up; TGIT Down
By A.J. Katz
Fall Thursdays are generally dominated by Thursday Night Football (CBS/NFL Network) and ABC's "TGIT" drama block in primetime. How did these, and other Thursday night broadcast series perform last night? Let's find out.
CBS – Last night, the defending champion Patriots continued their march toward an undefeated season with a victory over the Miami Dolphins on Thursday Night Football. How do the early ratings look for the CBS/NFL Net telecast?
• Last night's edition of Thursday Night Football pulled a 4.4 in adults 18-49 and 13.3 million total viewers, per Nielsen Fast Nationals.
• The 10/22 TNF game (Seahawks/49ers) averaged a 3.7 in adults 18-49, and 11.1 million total viewers, per Fast Nationals.
• That game would end up averaging a 5.9 in adults 18-49, and 17.1 million total viewers.
• It's pretty safe to say that ratings for last night's telecast rose from last week's.
ABC – ABC is generally at its best on Thursdays, anchored by the primetime trio of Grey's Anatomy, Scandal and How to Get Away With Murder. There was no new episode of Grey's last night, which may have had a negative impact on Scandal and HTGAWM:
• 8 p.m. – It's the Great Pumpkin, Charlie Brown earned a 1.7 in P18-49
• 9 p.m. – Scandal (2.3) struggled without its Grey's lead-in, down two-tenths to a season low in adults 18-49 live + same day.
• 10 p.m. – How to Get Away With Murder continues to have issues. The episode fell two-tenths from last week (-14%) to its series low in adults 18-49 live + same day.
Fox – The World Series has injected new life into a network that has struggled this season. With Thursday being an off day for the Fall Classic, were the network's Thursday night series able to maintain the momentum and out-perform their most recent original episodes?
• It appears so. Last night's crossover episodes of Bones and Sleepy Hollow boosted the network's Thursday night average by 20% from last week and tied Fox's premiere night this Fall.
• The 8 p.m. episode of Bones pulled a 1.3, a one-tenth improvement from last week in adults 18-49.
• The episode was also up +5% in total viewers (6.4 million vs 6.1 million)
• The crossover seemed to benefit Sleepy Hollow the most. The program averaged a 1.1, up more than two-tenths from last week in adults 18-49
• Last night's episode brought a 57% improvement in total viewers (4.6 mil vs 2.9 mil)
NBC – Mixed results for the Peacock's Thursday night series, though it appears The Blacklist may be back on track.
• 8 p.m. – Heroes: Reborn grabbed a 1.0, down a tenth from last week in adults 18-49.
• 9 p.m. – The Blacklist earned a 1.5, up a tenth from last week in adults 18-49.
• 10 p.m. – The Player (0.7) got played, down a tenth from last week in adults 18-49.
CW – The network's Thursday night series held steady. Sometimes no movement is a good thing!
• Vampire Diaries (0.5), was even with last week in adults 18-49.
• The Originals (0.4), was even with last week in adults 18-49. For more from Ratings Intelligence, including a free 2-week trial, click HERE |
| | Fates & Fortunes | • TODD GORDON was named general manager of the programmatic TV division of TubeMogul. He was most recently executive VP, U.S. director at IPG Mediabrands' media buying unit Magna Global. Prior to that he was senior VP at media agency Initiative and before that was a managing partner at media agency Mediacom.
• MARIA ISABEL FIGUEROA was appointed VP, marketing at Telemundo Network. She will be based in Miami and will oversee the strategic development and execution of all brand and off-air marketing initiatives. She will also handle consumer marketing, supervise nationwide events and oversee the network's media buys. Figueroa was most recently VP of marketing for Sony Pictures Latin America & Brazil. Prior to that, she held assorted marketing positions at Yahoo.
• GEORGINE ANTON was promoted to executive VP and general manager at Meredith Xcelerated Marketing. She was previously MXM executive VP and chief client officer. Anton has been with Meredith for 15 years. Prior to that she held positions at Atlantic Media Company and Time Inc. Also at Meredith, KIM MARTIN will expand her responsibilities as chief strategy officer to include oversight for Meredith National Media Group's original video programming development across all platforms. Prior to joining Meredith earlier this year, she spent nine years at WE tv, where she rose to president and general manager.
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Phone: 201-314-0424 | Send Email
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