| Today's Top Stories | | #1 | Ford Unifies Car Brands in New Campaign
| | | The U.S. automaker has embarked on a new TV and digital video campaign that unites its car brands with a similar tagline – "By Design." The ads began running on Thursday for Mustang, Fusion and Focus Electric. Ford similarly unites its trucks with a campaign tagline "Built Ford Tough" and its SUV with the tagline "Unstoppable." Agencies working on the campaign include Team Detroit, African American shop UniWorld and Hispanic agency Zubi, according to an Ad Age report.
Why This Matters: Carmakers are always looking to differentiate themselves from their competitors. The "By Design" ads are meant to convey not only the brands' aesthetics, but also how technology in the cars makes customers lives easier and how the vehicles make them feel.
A Take: Ad Age
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| | #2 | Viacom Hires Head of 'Audience Science'
| | | Julian Zilberbrand was named executive VP of audience science at the media company parent of MTV, Comedy Central, BET and Nickelodeon. He was most recently executive VP of activation, standards and technology at media agency ZenithOptimedia. In heading up the newly created Audience Science Group, Zilberbrand will oversee efforts to help marketers use their proprietary customer data and data from other sources to better target audiences across all of the Viacom platforms.
Why This Matters: Trying to combat declining ratings across its networks, Viacom has been ramping up its data capabilities in an attempt to keep ad dollars from moving to its competitors. Domestic ad sales were down 9% in second quarter and some of its networks like MTV and Comedy Central have seen double-digit ratings declines, The Wall Street Journal reports.
Two Takes: B&C | WSJ
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| | #3 | Why Agencies Should Never Respond to Requests for Proposal
| | | A.J. Meyer, co-founder and partner of digital agency GoKart Labs in Minneapolis, offers a handful of reasons why agencies should not respond to an RFP. In a first person article in Ad Age, Meyer says RFPs put agencies in an awkward position of having to compromise to win the business. He says most RFPs are aimed at lowering costs, not looking for the most effective agencies. Also, in order to participate, agencies usually must agree to a brand's set of deliverables before they can give their input. And, he says, RFP's stifle "collaboration" and "co-invention."
Why This Matters: Meyer says if brands are looking for breakthrough ideas, a better way to do it than RFPs is to have "open, honest conversations" with agencies, "that allow for transparent understand of the root of the problem and a mutual understanding of what steps are needed to overcome the challenge."
A Take: Ad Age
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| #4 Publishers Stepping Up Ad Target Offerings To Compete With Facebook, Google (Digiday)
#5 Kraft Heinz Puts Creative Accounts Up For Review (Ad Age)
#6 ABC Data Finds Millennials' Favor VOD, Streaming (MediaPost)
#7 Toyota Joins Mid-Size Truck Battle With New Tacoma Campaign (Ad Age)
#8 Publisher Avoidance Hurting Ad Tech Stocks (WSJ)
#9 Presidential Candidates Revving Up Spending (Adweek)
#10 Target Reviewing Agencies To Help With Programmatic Buying (Ad Age)
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|  | · 82
Percentage of U.S. Internet users who say they plan to do some of their holiday shopping in-store this year, according to a poll by Penn, Schoen & Berland Associates for Rubicon Project. Some 75% say they will also shop digitally using assorted devices.
– Reported by eMarketer |
| | MBPT Spotlight | Newcomer Rhone Apparel Making Inroads in Activewear
By Barry Janoff, editor, NYSportsJournalism.com
Rhone Apparel is driven by many inspirations, among them: Men can smell, but their workout clothing doesn't have to.
Sales of sports activewear is on the rise, supported by consumer needs to exercise in gear that is ever-more comfortable, durable and resistant to such workout enemies as sweat and odor. Add a growing number of fashion-conscious consumers to the mix and you have the burgeoning category known as "athleisure."
U.S. consumers spent $323 billion on apparel, footwear, and accessories in 2014, according to research and consulting firm, The NPD Group. The 1% increase versus 2013 translated into an additional $2 billion in sales. Who are some of the familiar figures from the sports business world backing Rhone? What does Rhone think will distinguish it from the other competitors in the activewear category?
For more, click HERE |
| | Fates & Fortunes | · JOHN PARTILLA was named chief executive officer of cinema advertising company Screenvision, succeeding Travis Reid. He was previously CEO of digital agency Olson and executive VP of Digital Services Group of ICF International, parent company of Olson. He has also held executive roles as chief operating officer at Dentsu Network West, president of global media sales at Clear Channel and as president, global media group at Time Warner.
· DAVID CHAVERN was named president and chief executive officer of the Newspaper Association of America. He succeeds Caroline Little who retired after four years at the helm. Chavern most recently served as president of the Center for Advanced Techology & Innovation at the U.S. Chamber of Commerce. Prior to that he was executive VP and chief operating officer at the Chamber.
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| | What They're Watching | BROADCAST RATINGS
'Blacklist' Returns Up
The Blacklist came out well in its third season opener with a 13% improvement over what it departed to last May. The James Spader drama was up against Thursday Night Football on CBS and the season premiere of Sleepy Hollow on Fox. CBS ruled the night on the strength of football, scoring a 4.7 rating in 18-49, according to preliminary Nielsen numbers, with a 15 share. ABC was next at 2.5/8, NBC had a 1.4/5, and Fox tallied a 1.2/4. The CW posted a 0.3/1 with its repeats. ABC's dramas lost some luster after last week's season premieres. Grey's Anatomy dipped 18% from last week's premiere, leading into Scandal, which was down 13% from last week. How to Get Away With Murder was off 12% from last week. On NBC, Heroes Reborn came in down 16% from last week. The Player dropped 25% from last week. Fox's Bones saw an 18% bump from its season finale last spring, before Sleepy Hollow came in down 29% from its finale last February.
For more, click HERE
CABLE RATINGS
'South Park', 'Teen Mom II' Tie for Wednesday's Top Spot
Comedy Central's South Park and MTV's Teen Mom II both posted a 0.8 among adults 18-49 and 1.3 million total viewers Wednesday night. There was also a tie for second with Discovery's Dual Survival and Food Network's Worst Cooks in America each garnering a 0.6 in the demo and 1.5 million viewers.
For more, click HERE
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| Overnight Ratings: Thursday, October 1
| | 8 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | CBS
| NFL THURSDAY NIGHT KICKOFF (8) NFL FOOTBALL (8:30) | 3.1 4.9 | 10.6 15.4 | ABC
| GREY'S ANATOMY
| 2.3 | 8.4 | NBC
| HEROES REBORN
| 1.6 | 5.0 | | FOX | BONES | 1.3 | 6.1 | | UNIVISION | ANTES MUERTA QUE LICHITA
| 0.8 | 2.1 | | TELEMUNDO | AVENIDA BRASIL
| 0.6 | 1.4 | | CW | THE FLASH (R)
| 0.4 | 1.1 |
| | 9 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | CBS
| NFL FOOTBALL
| 5.1
| 14.9
| ABC
| SCANDAL | 2.8 | 9.1 | NBC
| THE BLACKLIST
| 1.8 | 7.6 | FOX
| SLEEPY HOLLOW
| 1.0 | 3.6 | UNIVISION
| LO IMPERDONABLE
| 0.9 | 2.4 | | TELEMUNDO | BAJO EL MISMO CIELO
| 0.7 | 1.5 | | CW | ARROW (R)
| 0.3 | 0.9 |
| | 10 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | CBS | NFL FOOTBALL
| 5.1
| 14.6
| ABC
| HOW TO GET AWAY WITH MURDER
| 2.3 | 7.5 | TELEMUNDO
| SEÑORA ACERO
| 1.0 | 1.9 | NBC
| THE PLAYER
| 0.9 | 4.5 | UNIVISION
| YO NO CREO EN LOS HOMBRES
| 0.7 | 1.8 |
| | THIS WEEKEND'S BIG RATINGS STORIES TODAY | • 'Dr. Ken' in the House
ABC premieres its new Friday night sitcom Dr. Ken (8:30 p.m.) starring Ken Jeong (Community, The Hangover) as a brilliant physician with absolutely no bedside manner. The upshot: Dr. Ken is replacing sitcom Cristela in the time period. The network is hoping that it will be a better fit with its 8 p.m. series Last Man Standing, starring Tim Allen and will also draw better based on Jeong's movie and TV series popularity. Cristela averaged only a 1.0 in the demo and 5.1 million viewers so the bar to draw better is not that high. Last Man Standing will be a decent lead-in as it averaged 6.7 million viewers last season.
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| • Miley Cyrus Hosts 'Saturday Night Live'
Season 41 of the NBC late night show premieres on Saturday night at 11:30 p.m. and Miley Cyrus will act as both guest host and musical performer. This will be her third time as host and second time as musical guest. Last season Saturday Night Live averaged about 4 million viewers per episode, although that varied a bit depending on the guest host. Comedian Jon Rudnitsky joins the cast as a featured player. Next Saturday, Amy Schumer will guest host with musical guest The Weeknd. And on Oct. 17, former cast member Tracy Morgan returns to host with musical guest Demi Lovato. The upshot: SNL is a late night institution and is still a popular destination for audiences. Depending on the guest host last season it averaged between a 1.5 and 2.5 18-49 demo rating and that's better than most primetime shows.
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| • 'CSI: Cyber' Joins CBS Sunday Lineup
The network is moving the second season drama from Wednesday night at 10 to Sunday night at 10. Ted Danson, who starred in CSI last season before it ended its long run on the network, will join Patricia Arquette on CSI: Cyber. CBS's Sunday night will lead off at 8 with second year drama Madam Secretary, starring Tea Leoni as a former CIA analyst who's named U.S. Secretary of State. Last season it averaged a 1.4 18-49 demo rating, but also pulled in 11.8 million viewers per episode, making it one of the most-watched broadcast primetime series. The Good Wife returns for season 7 at 9 p.m. Last season it averaged a 1.2 18-49 demo rating and 9.7 million viewers. CSI: Cyber averaged a 1.4 demo rating and 8.2 million viewers on Wednesday last season. The upshot: All three dramas draw sizable audiences, but they all skew older at 60 years-plus. The Good Wife and CSI: Cyber will also face some competition from new ABC Sunday dramas Blood & Oil at 9 and Quantico at 10.
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| | Event Updates | Advanced Advertising
October 20, 2015 | Waldorf Astoria, New York
Featured Keynote:
Linda Yaccarino, Chairman, Advertising Sales and Client Partnerships, NBC Universal
How Advanced Advertising is Changing Video Ad Sales
Learn More Hispanic TV
October 22, 2015 | The Park Central Hotel, New York
Featured Keynote:
Gonzalo Del Fa, President, GroupM Multicultural
Turning Loyal Viewers into Your New Customers
Learn More |
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| Media Buyer & Planner Today
Editorial Team
John Consoli, Contributing Editor
Phone: 201-314-0424 | Send Email
Jon Lafayette, Business Editor, Broadcasting & Cable
Phone: 917-281-4735 | Send Email
Brian Moran, Managing Editor, Broadcasting & Cable
Phone: 917-281-4708 | Send Email
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