| Today's Top Stories | | #1 | 72andSunny Wins Coors Light Creative, Digital Accounts
| | | The MDC Partners' agency was awarded the beer maker's business following a two-month review. Coors Light spends about $150 million annually on advertising, according to Kantar Media. Incumbent agency was Cavalry, which did not participate in the review. Other agencies in the review included Deutsch and 180 L.A., according to an Ad Age report.
Why This Matters: Coors Light is the nation's second-largest beer, but has been in midst of sales and market share declines and new chief marketing officer David Kroll felt the need to orchestrate the review. The win gets 72andSunny back in the beer category after having lost its global Corona business earlier this year.
Two Takes: Ad Age | MediaPost
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| | #2 | Publishers Cutting Out Third-Party Ad Tech Firms
| | | Some websites believe they can make more money on their own and reduce visitor annoyance because they can better control the ads that appear, The Wall Street Journal reports. While a majority of online publishers team up with ad tech companies to use their software to automate ad sales via programmatic exchanges, some publishers are bucking that approach.
Why This Matters: Publishers who cut out the third party tech companies run the risk of missing out on large chunks of ad revenue from large marketers who buy programmatically. But some sites like Refinery29 are convincing larger brands, like Macy's, to buy ads through its own ad sales team. And less cluttered sites can also lead to less use of ad blockers by users.
A Take: WSJ
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| | #3 | Blocking Slow Loading Mobile Ads Can Save Consumers Lots of Data Charges
| | | A test by The New York Times of the Top 50 news websites, including its own, found that more than half of all data on the site came from ads and other content that could be filtered out by ad blockers. One example: visiting the home page of Boston.com every day for a month would cost the equivalent of about $9.50 in data usage just for the ads.
Why This Matters: This is a strong argument for proponents of ad blockers and one the ad industry is going to have to find a solution to. Bombarding consumers with ads within the content they are reading is one thing, but hitting them in the wallet adds a whole other dimension to why many would turn to ad blockers now that Apple is permitting their usage on iPhones.
A Take: NYT |
| #4 Sad Truth: Programmatic Makes Ad Fraud Easier (Ad Age)
#5 Facebook Rolling Out Mobile-Friendly Features (MediaPost)
#6 Mobile Operator Digicel Will Block Ads (WSJ)
#7 WPP CEO Believes Advertising Needs to Be Redefined (Digiday)
#8 Anheuser-Busch to Promote Shock Top With Super Bowl Spot (Ad Age)
#9 Chick-fil-A Opens First New York Store (NYT)
#10 Vitaminwater Agrees to Change Some Marketing Claims (Ad Age)
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Percentage of U.S. business-to-business marketers who say that content marketing is currently the most important marketing technology, according to a survey by Spear Marketing Group. Next in the order of importance is search engine optimization with 70% of marketers citing it.
– Reported by eMarketer
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| | MBPT Spotlight | Fall Season Just Started But Broadcasters Are Likely Thinking About Summer
By John Consoli
Ten days into the new fall broadcast season most viewers have likely forgotten about all the sparsely watched summer programming. However broadcast network programming execs are likely already working on new shows they can bring on the air next summer in an attempt to limit the traditional exodus of viewers from late May to mid-September.
Unlike summers way in the past, the last few have seen lots of effort by the broadcast networks to try to find programming that would pique viewers' fancy during those months with longer days, vacations and a desire to be outside rather than home watching TV.
The problem is that there are very few shows that have been successful at keeping summer viewers in front of their TV sets.
A look at what was successful this past summer gives the networks a head start when planning for next summer. What was the highest-rated new show last summer? And how did the crop of summer sitcoms perform?
For more, click HERE |
| | Fates & Fortunes | · SEAN ATKINS was named president of MTV, replacing Stephen Friedman, who is leaving the company after an 18-year stint and the past seven as president. Atkins joins MTV from Discovery Communications, where he was most recently general manager and executive VP of digital media strategy. Prior to that, Atkins ran the West Coast operations for Discovery Studios. Before joining Discovery, Atkins was senior VP of digital media at HBO and also served as head of programming and development at Yahoo Entertainment. In addition, he has held positions at Warner Bros. and Disney.
· ANN MUKHERJEE has joined SC Johnson as the company's first global chief marketing officer. She was most recently president for global snacks and insights at PepsiCo. SIMON LOWDEN will succeed Mukherjee at PepsiCo. He was previously chief marketing officer for Pepsi Beverages North America. SETH KAUFMAN will replace Lowden. He was most recently a senior VP for Pepsi North America.
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| | What They're Watching | BROADCAST RATINGS
'Code Black' Has Lukewarm Debut
Code Black, the new medical drama from CBS, had a so-so start up against Nashville on ABC and Chicago P.D. on NBC. Fox smash Empire was down considerably from its debut a week before. Empire nonetheless paced Fox to a win on the night. Leading into Empire, Rosewood dipped 17% from its premiere last week. Fox put up a 3.7 rating and 12 share in Nielsen's preliminary 18-49 ratings, ahead of CBS' 2.0/7, ABC's 1.9/6, NBC's 1.5/5 and The CW's 0.4/1. On CBS, Survivor: Cambodia slid 4% from the previous week, while the season premiere of Criminal Minds came in up 5% from its season finale last spring. On ABC, The Middle boosted its number 5% from last week, while The Goldbergs, Modern Family and Black-ish were all down, seeing a 4%, 6% and 33% dip, respectively. Easing out of the comedy block, Nashville was also down 8% from last week. Over NBC's way, The Mysteries of Laura was flat with its premiere last week. Law & Order: Special Victims Unit was down 6% from last week. Chicago P.D. saw an 18% bump from what it closed to last spring. The CW aired the iHeartRadio Music Festival across its prime.
For more, click HERE
CABLE RATINGS
'Ink Master' Draws Tuesday Night Win
Spike's Ink Master was the top original cable program Tuesday with a 0.8 among adults 18-49 and 1.6 million viewers. Not far behind was OWN's If Loving You Is Wrong at a 0.7 in the demo. The Tyler Perry drama beat Ink Master in total viewers, though, at 2.3 million. Rounding out the top three originals was Comedy Central's Tosh.0 at a 0.6 demo rating and 1.0 million viewers.
For more, click HERE
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| Overnight Ratings: Wednesday, Sept. 30
| | 8 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | CBS
| SURVIVOR: CAMBODIA
| 2.3
| 9.3
| ABC
| THE MIDDLE (8) THE GOLDBERGS (8:30) | 2.2 2.3 | 7.9 7.4 | FOX
| ROSEWOOD | 1.9 | 6.2 | | NBC | THE MYSTERIES OF LAURA
| 1.2 | 7.2 | | UNIVISION | ANTES MUERTA QUE LICHITA
| 0.7 | 1.8 | | TELEMUNDO | AVENIDA BRASIL
| 0.6 | 1.4 | | CW | THE IHEARTRADIO MUSIC FESTIVAL - NIGHT 2
| 0.4 | 1.3 |
| | 9 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | FOX
| EMPIRE
| 5.4
| 13.7
| ABC
| MODERN FAMILY (9) BLACK-ISH (9:30) | 2.9 1.8 | 8.6 6.0 | CBS
| CRIMINAL MINDS
| 2.0 | 9.9 | NBC
| LAW & ORDER: SPECIAL VICTIMS UNIT
| 1.7 | 6.7 | UNIVISION
| LO IMPERDONABLE
| 0.9 | 2.3 | | TELEMUNDO | BAJO EL MISMO CIELO
| 0.8 | 1.5 | | CW | THE IHEARTRADIO MUSIC FESTIVAL - NIGHT 2
| 0.3 | 1.1 |
| | 10 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | NBC | CHICAGO P.D.
| 1.7
| 6.7
| CBS
| CODE BLACK
| 1.6 | 8.5 | ABC
| NASHVILLE | 1.2 | 4.8 | TELEMUNDO
| SEÑORA ACERO
| 1.0 | 1.7 | UNIVISION
| YO NO CREO EN LOS HOMBRES
| 0.8 | 2.0 |
| | TOMORROW'S BIG RATINGS STORIES TODAY | • 'Blacklist' in a Tough Spot
NBC premiered two new drama series last Thursday -- Heroes Reborn and The Player -- and neither took the night by storm. Heroes Reborn (8 p.m.) opened the night with a 2.0 18-49 demo and 6.1 million viewers in a two-hour premiere, but The Player (10 p.m.), starring Wesley Snipes, averaged only a 1.2 in the demo and 4.9 million viewers, losing badly to ABC drama How to Get Away with Murder, which averaged a 2.6 and 8.4 million viewers. This week The Blacklist, NBC's most-watched drama last season. returns to the lineup at 9 p.m. The Blacklist averaged a 2.2 demo rating and 9 million viewers last season airing originally on Monday nights before moving to Thursday. The upshot: Even though it lost viewers in its move to Thursday nights, The Blacklist still has a solid core audience. What hurts it on Thursday is having to go up against CBS Thursday Night Football, which grabs men, and ABC's hit drama Scandal, which draws lots of women. NBC is still going to pay the price again this season for moving this series out of a successful Monday time period.
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| • 'Bones' Leads Into 'Sleepy Hollow'
Fox's most watched drama last season wasn't the heavily publicized freshman series Gotham, it was veteran drama Bones, which returns for its 11th season (8 p.m.). The series starring David Boreanaz and Emily Deschanel averaged 5.3 million viewers last season, compared to Gotham's 5.1 million, although Gotham had a higher 18-49 demo rating -- 1.8 compared to Bones' 1.2. This season it returns with a new executive producer team. Sleepy Hollow averaged a 2.0 in the demo and 5.9 million viewers in its first season on Fox, but fell to a 1.6 and 4.6 million viewers last season. The upshot: Both these series are in competitive time periods. Bones, which draws lots of female viewers, has to go up against ABC's Grey's Anatomy, while Sleepy Hollow has to compete with ABC's female skewing Scandal and the return of NBC's The Blacklist. It could be another rough Thursday night this fall for Fox.
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| • 'Mountain Men' Close Out Season 4
History's reality series Mountain Men airs its season 4 finale (9 p.m.), closing out another successful season run. The series follows six men who live in the untamed wilderness, battling extreme cold weather and dangerous animals. After averaging a 0.8 18-49 demo rating and close to 3 million viewers in season 3 on Sunday nights, Mountain Men nearly matched those numbers after moving to Thursday in season 4. The upshot: Mountain Men continues to draw a large male audience and is one of the most-watched shows on Thursday night cable, both in total viewers and in the demo.
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| | Event Updates | Advanced Advertising
October 20, 2015 | Waldorf Astoria, New York
Featured Keynote:
Linda Yaccarino, Chairman, Advertising Sales and Client Partnerships, NBC Universal
How Advanced Advertising is Changing Video Ad Sales
Learn More Hispanic TV
October 22, 2015 | The Park Central Hotel, New York
Featured Keynote:
Gonzalo Del Fa, President, GroupM Multicultural
Turning Loyal Viewers into Your New Customers
Learn More |
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| Media Buyer & Planner Today
Editorial Team
John Consoli, Contributing Editor
Phone: 201-314-0424 | Send Email
Jon Lafayette, Business Editor, Broadcasting & Cable
Phone: 917-281-4735 | Send Email
Brian Moran, Managing Editor, Broadcasting & Cable
Phone: 917-281-4708 | Send Email
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