วันจันทร์ที่ 5 ตุลาคม พ.ศ. 2558

B&C Today: Rentrak-comScore Combo Turns Up Heat on Nielsen

 
 
 

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Rentrak-comScore Combo Turns Up Heat on Nielsen SUBSCRIBER EXCLUSIVE
Game-changing merger multiplies competition and urgency for multiplatform solution in audience measurement 
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WHY THIS MATTERS: TV content is deviously tough to track in the digital age, putting extra stress on legacy ratings systems.
 
Lawyers' Advocate: 'Grinder' Sinks to New Lowe SUBSCRIBER EXCLUSIVE
Nader Anise gives 'Grinder' a big thumbs-down
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WHY THIS MATTERS: Fox comedy 'The Grinder' earned some positive reviews, but it's getting a big thumbs-down from a man who has made it his life's work to ensure lawyers are portrayed positively.
 
Sprint Punts on Auction SUBSCRIBER EXCLUSIVE
Some broadcasters nervous about impact on prices
READ MORE »
WHY THIS MATTERS: Sprint's exit reduces the number of wireless companies bidding up auction spectrum.

 
 
 
 
 

More Headlines

 
 
 

Showrunners: Fest Pros Outweigh 'Cons' SUBSCRIBER EXCLUSIVE

Zombies Taste Finger-Eatin' Good to KFC SUBSCRIBER EXCLUSIVE

Will Viewers Demand 'Intelligence'? SUBSCRIBER EXCLUSIVE

CNN Sets for News Webolution SUBSCRIBER EXCLUSIVE

Hubbard Elects IP Tech for '16 SUBSCRIBER EXCLUSIVE

Weather, Community Get Close-ups in Shreveport SUBSCRIBER EXCLUSIVE

Tribeca Shortlist Joins SVOD Queue SUBSCRIBER EXCLUSIVE

Christina Miller: Redrawing Turner's Animated World SUBSCRIBER EXCLUSIVE

Content Show Covers the Waterfront SUBSCRIBER EXCLUSIVE

Hall Decked With Silver for Milestone SUBSCRIBER EXCLUSIVE

more headlines »

 
 
 

Blog Of Note

 
 
 

Cancel? The Networks' Reasons Why Not
By Michael Malone
While the DVR has long been viewed as a frenemy of programmers, and probably more of an enemy than a friend at that, the black box and other digital developments, such as Hulu and VOD, are likely playing a key role in giving poorly performing shows a stay of execution. After all, it's that time of year when new shows, a couple airings under their belts, are at risk of being canceled.
READ MORE »
 
more blogs »

 
 
 

Events

 
 
 

Advanced Advertising
October 20, 2015 | Waldorf Astoria, New York
Featured Speaker:
Carrie Seifer, President, Digital, Data & Technology – Mediavest USA
The Importance of Data in Improving the Value of TV Advertising
Learn More

The Content Show
October 21-22, 2015 | The Park Central Hotel, New York
Featured Keynote:
Donny Deutsch, TV personality and Chairman Emeritus of Deutsch Inc.
Content in Context
Learn More

Hispanic TV
October 22, 2015 | The Park Central Hotel, New York
Featured Keynote:
Gary Stevenson, President and Managing Director, MLS Business Ventures
A Look Ahead at the Business of Soccer on Television
Learn More

Next TV NY
October 21, 2015 | The Park Central Hotel, New York
Featured Keynote:
Jonathan Murtaugh, US Head of Industry for Film and Television and Head of the L.A. Office , Facebook & Instagram
Small Screens, Big Opportunity with Facebook and Instagram's Jonathan Murtaugh
Learn More
more events »

 
 
 

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KRON-TV - San Francisco, CA
 
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Confidential - Northeast
 
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Gray Television, Inc. - Cedar Rapids, Iowa
 
National Promotions/Marketing Coordinator Morning Television Partnership Marketing Department
EMG Promotions- Santa Monica, CA
 
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