| | Broadcasting & Cable Newsletter | | | | | |
| | Friedman Out as MTV President, Sean Atkins In | | Atkins joins Viacom from Discovery Communications | READ MORE »
| | WHY THIS MATTERS: Parent company Viacom has done major brand restructuring, including the transition of MTV and Logo into the new Music and Entertainment Group. Under Friedman's watch MTV launched successful shows Teen Mom, Catfish and Jersey Shore but the network has struggled on the ratings front as of late. | | | | CBS to Include Digital Viewing in Nielsen Ratings | | Ratings includes watching on apps | READ MORE »
| WHY THIS MATTERS: The move comes as Nielsen faces new challenges in multiplatform management from the proposed combination of comScore and Rentrak. CBS' added ratings would include numbers from digital SVOD and live streaming.
| | | | NBC Picks Up Games Series Based on QuizUp App | | 'QuizUp' format to be revealed in coming days at MIPCOM | READ MORE »
| | WHY THIS MATTERS: QuizUp will feature contestants competing in trivia battles against viewers who play from home on their mobile devices. The series, which was given a 10-episode order, depends on audience interaction. So NBC will need to figure out how to keep viewers playing. | |
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| | Hecht Remembered at Celebration in N.Y. | By Jon Lafayette
| | Several hundred people gathered in New York Tuesday evening to celebrate the life of Curt Hecht, chief revenue officer of The Weather Co. and a pioneer in bringing data and programmatic technology to the advertising business. Hecht died earlier this month of lung cancer, a disease he kept secret from all except a small circle of colleagues, friends and family. He was 47 years old. | READ MORE »
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| Advanced Advertising
October 20, 2015 | Waldorf Astoria, New York
Featured Keynote:
Linda Yaccarino, Chairman, Advertising Sales and Client Partnerships, NBC Universal
How Advanced Advertising is Changing Video Ad Sales
Learn More
The Content Show
October 21-22, 2015 | The Park Central Hotel, New York
Featured Keynote Q&A with:
Mort Marcus, Co-President, Debmar-Mercury
Ira Bernstein, Co-President, Debmar-Mercury
Interviewed by: Wendy Williams, Executive Producer and Host, "The Wendy Williams Show"
Going Deep With Syndication Powerhouse Debmar-Mercury
Learn More
Hispanic TV
October 22, 2015 | The Park Central Hotel, New York
Featured Keynote:
Gonzalo Del Fa, President, GroupM Multicultural
Turning Loyal Viewers into Your New Customers
Learn More
Next TV NY
October 21, 2015 | The Park Central Hotel, New York
Featured Keynote:
Jay Sures, Managing Director, United Talent Agency
Interviewed by: Dan Abrams, Founder and CEO, Abrams Media and Chief Legal Affairs Anchor, ABC News
Strategies for an OTT World With UTA's Jay Sures
Learn More | | more events » | |
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