| Today's Top Stories | | #1 | Publicis Signs Exclusive Ad Deal With Verizon's New Mobile Video Service
| | | The agency holding company has signed a one-year ad partnership with Verizon's new service go90, The Wall Street Journal reports. Under the terms, more than 10 Publicis Groupe clients will spend more than $50 million on advertising, and will get three months as exclusive advertisers on the service. Publicis and go90 will also look to develop ad offerings and other products together. Go90 launches this week with several content partners including the NFL and Comedy Central. AOL is handling ad sales for go90.
Why This Matters: Ad dollars follow eyeballs to new untested platforms. They could also flow back if ads aren't as effective as they are on TV.
Two Takes: WSJ | Ad Age
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| | #2 | Nielsen Promises Total Audience Measurement By Yearend
| | | Global president Steve Hasker says most of the "pieces" will be in place and advertisers and the networks will have "the ammunition to move beyond C3 and C7" when it comes to ad metrics. To make the TV and digital metrics comparable, Nielsen will offer "average minute" viewing for digital rather than views as part of its Total Content Ratings. However, Lynda Clarizio, president of U.S. media for Nielsen, says while Nielsen will provide the data, it will be up to the industry to determine the best currency.
Why This Matters: Nielsen has been working on a cross audience measurement system for a while and Clarizio says the process has been "complex." But she is hopeful that Total Content Ratings will "create a level playing field between television and digital video" with "like-for-like metrics."
A Take: Adweek
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| | #3 | Magna Global Says Programmatic Spending Will Reach $37B By 2019
| | | Ad buying using programmatic technology will reach $14.2 billion globally by the end of this year, up 49%, and will reach $36.8 billion by 2019, according to projections by media buying agency Magna Global. Ads bought programmatically in the U.S. are expected to total $7.7 billion this year. Globally, programmatic's share of banner display and video buying will grow to 31% this year, compared to 24% last year. By 2019 it will total 50% of the digital banner display and video buying share.
Why This Matters: Buying programmatically will continue to grow in popularity because it enables both the buyers and sellers to reduce transaction costs and by being able to target at scale advertisers is able to improve the efficiency of their campaigns.
Two Takes: B&C | MediaPost |
| #4 DDB Chicago Wins LifeLock Creative Account (Ad Age)
#5 Yahoo CEO Says Better Ads Will Prevent Ad Blocking (WSJ)
#6 Three Tips for Successful Sports Sponsorships (Ad Age)
#7 FTC Sues Marketer for Trying to Suppress Bad Reviews (MediaPost)
#8 Voice of 'Big Bird' Says Campaigns Need More Humor and Emotion (WSJ)
#9 Coke Featured in New Keurig Campaign (Ad Age)
#10 Older Millennials Increasingly Skeptical About Cause Marketing (MediaPost)
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|  | · 16.2
Percentage of U.S. millennials, ages 18-24, who use ad blocking on their desktops, according to a study by comScore and Sourcepoint. That is significantly lower than Canadians (30.5%) in the same age group, and also much less than millennials in Western European countries.
– Reported by eMarketer
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| | MBPT Spotlight | How Hispanics Are Powering Word of Mouth
By Roberto Ruiz, executive VP of Univision's Strategy and Insights
A 2014 study conducted by the Word of Mouth Marketing Association (WOMMA) found that word of mouth marketing drives 13% of consumer sales and amplifies the effect of paid media by 15%. But what exactly is word of mouth?
Word of mouth, or WOM, is any form of talking about a brand; whether that's conversations that take place online, in-person, over the phone or via text.
These consumer "conversations" have proven to be essential to a brand's overall consumer performance. Even more interesting, is the fact that Hispanic consumers in particular, are leaders in brand WOM conversations. What proportion of Hispanics are in the millennial generation? And how do you get the big talkers to discuss your brands? For more, click HERE |
| | Fates & Fortunes | · STEVE MOSKO was promoted to chairman of Sony Pictures Television. He was most recently president. He will continue to oversee all television operations for Sony Pictures Entertainment worldwide. Mosko joined SPE in 1992 and was named president of SPT in 2000. Prior to joining Sony, Mosko was VP and station manager at WPHL-TV, Philadelphia.
· GENE STEIN was named U.S. president of Gaumont TV. He was previously CEO of Sonar Entertainment. Prior to that he was president of television at BermanBraun and before that served as an executive producer at ABC Studios.
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| | What They're Watching | BROADCAST RATINGS
'Blindspot' Down, But Still Strong
Blindspot dropped 16% from its series premiere last week among adults 18-49, according to Nielsen overnight numbers. The Voice was also down 6% from last week. NBC led all broadcasters with a 3.0 rating/9 share. CBS followed with a 1.9/6. The Big Bang Theory, Life in Pieces and Scorpion all tumbled 23%. NCIS: Los Angeles was flat. ABC, which aired coverage of the Kansas City Chiefs at Green Bay Packers in Kansas City, Milwaukee and Green Bay, finished in third with a 1.8/6. Dancing With the Stars was up a tenth, while Castle was boosted 33% from last week. Fox placed fourth with a 1.3/4. Gotham was flat, while Minority Report fell 18%. The CW earned a 0.3/1. Penn & Teller: Fool Us and Whose Line Is It Anyway? were both up a tenth. Significant Mother fell a tenth.
For more, click HERE
CABLE RATINGS
'Girl Meets World,' 'Bring It!' Top Friday
Disney's Girl Meets World came and Lifetime's Bring It! tied for first among adults 18-49 Friday with both earning a 0.6. Girl Meets World edged out Bring It! in total viewers with 2.6 million compared to 1.6 million. The most-watched sports program was ESPN's college football matchup between Boise State and Virginia at a 0.5 demo ratings and 1.7 million viewers.
For more, click HERE
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| Overnight Ratings: Monday, Sept. 28
| | 8 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | NBC
| THE VOICE
| 2.9
| 10.7
| CBS
| THE BIG BANG THEORY (8) LIFE IN PIECES (8:30) | 3.6 2.0 | 14.9 8.9 | ABC
| DANCING WITH THE STARS
| 1.8
| 11.3
| FOX
| GOTHAM
| 1.6
| 4.6
| UNIVISION
| ANTES MUERTA QUE LICHITA
| 0.7
| 2.0 | TELEMUNDO
| AVENIDA BRASIL
| 0.5
| 1.4
| CW
| PENN & TELLER: FOOL US
| 0.4
| 1.4
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| | 9 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | NBC
| THE VOICE
| 3.7 | 13.0
| ABC
| DANCING WITH THE STARS
| 2.0 | 12.1 | CBS
| SCORPION | 1.7 | 9.4 | FOX
| MINORITY REPORT
| 0.9 | 2.7 | UNIVISION
| LO IMPERDONABLE
| 0.8 | 2.4 | | TELEMUNDO | BAJO EL MISMO CIELO
| 0.7 | 1.6 | | CW | WHOSE LINE IS IT ANYWAY? (9) SIGNIFICANT MOTHER (9:30) | 0.4 0.2 | 1.2 0.8 |
| | 10 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | NBC
| BLINDSPOT
| 2.6
| 9.1 | ABC
| CASTLE | 1.6 | 7.8 | CBS
| NCIS: LOS ANGELES
| 1.2 | 7.5 | TELEMUNDO
| SEÑORA ACERO
| 1.0 | 1.8 | UNIVISION
| YO NO CREO EN LOS HOMBRES
| 0.7 | 2.0 |
| | TOMORROW'S BIG RATINGS STORIES TODAY | • New Comedy Hour on Fox
The network premieres two half-hour comedies -- Grandfathered (8 p.m.), starring John Stamos, and The Grinder (8:30 p.m.), starring Rob Lowe. In Grandfathered, Stamos's bachelor lifestyle is threatened when a son and granddaughter show up. In The Grinder, Lowe plays an actor known for playing a lawyer in a hit show. He moves back home and joins his brother's law firm. The upshot: Fox desperately needs a hit. The network is bringing in two known TV actors in hopes of drawing some viewership. The critics seem to think one or both of these shows has a chance to succeed. We'll see how viewers respond.
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| • Marvel's Agents on a New Mission
The ABC drama Marvel's Agents of S.H.I.E.L.D. returns for its third season premiere (8 p.m.) with the unit embarking on a secret mission to protect the world from new threats by Inhumans. This series flew out of the gate with the first episode of its first season averaging a 4.7 18-49 demo rating and 12.1 million viewers. By the end of the first season it fell to average a 2.0 and 6 million viewers. Last season it dropped further, averaging a 1.6 and 4.5 million viewers. The upshot: ABC parent Disney owns Marvel so that clearly had an impact on whether this series would be renewed. While it showed so much promise when it premiered in the fall of 2013, the show has bleed viewers since. If it continues to do so, this will surely be its last season.
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| • 'Adam Ruins Everything' on TruTV
That's the name of TruTV's new comedy show starring Adam Conover (10 p.m.). On Adam Ruins Everything, Conover using a combination of humor, history and science, explores different topics and ideas and tries to dispel common misconceptions. It is based on Conover's CollegeHumor web series. The upshot: TruTV is in the process of putting on more family-oriented programming and this is a continuation of that. Conover's web series has generated more than 20 million viewers since it premiered in Feb. 2014, so TruTV is hoping that some of those fans will tune in to this new TV series.
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| | Event Updates | Advanced Advertising
October 20, 2015 | Waldorf Astoria, New York
Featured Keynote:
Linda Yaccarino, Chairman, Advertising Sales and Client Partnerships, NBC Universal
How Advanced Advertising is Changing Video Ad Sales
Learn More Hispanic TV
October 22, 2015 | The Park Central Hotel, New York
Featured Keynote:
Gonzalo Del Fa, President, GroupM Multicultural
Turning Loyal Viewers into Your New Customers
Learn More |
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| Media Buyer & Planner Today
Editorial Team
John Consoli, Contributing Editor
Phone: 201-314-0424 | Send Email
Jon Lafayette, Business Editor, Broadcasting & Cable
Phone: 917-281-4735 | Send Email
Brian Moran, Managing Editor, Broadcasting & Cable
Phone: 917-281-4708 | Send Email
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