| Today's Top Stories | | #1 | Scripps Networks Launches TV Everywhere With Targeted Ads
| | | All of the group's cable TV networks will be offering live streaming on their various platforms with the additional ability of substituting user-targeted online ads for linear TV ads in the programming. The Scripps networks will use TV Everywhere/OTT tech company Anvato to facilitate dynamic ad insertion. Anvato says its technology can eliminate ad blockers that consumers are using on their browsers, according to a MediaPost report.
Why This Matters: Scripps is not the first media company to enter the TV Everywhere marketplace. Anvato is working with others including NBCUniversal, Fox Sports, Media General, Hearst, Univision, Gray Television and CBS Local Media, among others. But the Anvato process is good for advertisers of Scripps Networks, Food Network, Cooking Channel, DIY Network, Travel Channel and HGTV since it can replace commercials aimed at a TV national audience with those from advertisers seeking a more varied online or VOD audience of viewers.
Three Takes: Adweek | MediaPost | MCN
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| | #2 | Google Exec Says Data From Social Media Alone Not Reliable
| | | Rudi Anggono, head of creative at Google in New York, in a Digiday first-person article, calls data collected in the social media space an "insincere, duplicitous, lying sack of shit." He says people using social media often resort to "white lies" and adds, "Just because I give a 'like' to a cute cat video, doesn't mean I like cats." He says intent must be supplemented with actual behavior from other sources.
Why This Matters: Marketers and their agencies should realize that using 'likes' alone on a website as a means for making marketing decisions can lead to marketing disasters. Even Facebook, which is most known for its users "likes" of things on its site, shares some user data beyond the one superficial piece of information.
A Take: Digiday
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| | #3 | New MDC Chairman Takes a Pay Cut From Predecessor Nadal
| | | Scott Kaufman will receive an initial annual salary of $1.1 million and some and bonus options, but nowhere near the annual $16.8 million in annual compensation received by his predecessor Miles Nadal, MediaPost reports. Nadal is currently under SEC investigation and is currently paying the company back some $20 million in bogus expenses and incentive bonuses.
Why This Matters: With the SEC investigation ongoing into the agency holding company's past accounting and trading activities, it is just prudent for MDC to come to more reasonable terms with its new CEO.
A Take: MediaPost
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| #4 A Dozen Marketers, Social Networks, Media Outlets Involved With TLC's Live 'Impractical Jokers' Special (B&C)
#5 OTT TV Viewing Rising But Not Advertising Engagement (MediaPost)
#6 Gray to Sell Own National Ads After Ending Deals With Katz, CoxReps (B&C)
#7 IRI Forms Research Alliance With Gigwalk (Ad Age)
#8 Facebook Beats Instagram, Pinterest as No. 1 Social Platform for Foodies (Adweek)
#9 Nieman Marcus Expanding Visual Product Search to Boost Mobile Sales (Digiday)
#10 Oppenheimer Campaign Touts Global Investing in Shaky Economy (Ad Age)
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|  | • 52.4
Percentage of total digital ad spending that mobile will account for in 2015, according to new projections by eMarketer. The total dollars are $30.4 billion and that figure has been revised upward from projections made earlier this year. Mobile ad dollars will total 16.6% of all media spending, up from 10.9% in 2014.
– Reported by eMarketer
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| | MBPT Spotlight | Data Starting to Drive Branded Content Campaigns—Relevant video enhances multiplatform engagement
By Jon Lafayette
As traditional advertising loses appeal, media companies and media agencies are looking for ways to help marketers tell their stories through engaging content. One tool they are using to do that: data.
The process is being turbocharged by data and technology that offers more information about the target audience and can deliver the right content and messages to the appropriate consumers.
One company exploring these new methods is Turner Broadcasting, which has introduced several data-driven products for advertisers and is ramping up its custom content capabilities.
"Things are heading from brand advertising in the traditional sense to brand storytelling, with data underpinning it to get the stories to the right people," says Dan Riess, executive VP of integrated marketing and branded content at Turner.
Riess says some content projects start with data, while others start with a big creative idea. In either case, data still plays a key role in identifying the audiences Turner and its clients are trying to reach.
How is Turner working with Starcom to integrate the agency's shows into its programming? And how is Starcom using paid media to distribute branded content?
For more, click HERE (sub needed)
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| | Fates & Fortunes | • DANI GORIN was promoted to director of development, television, at The Jackal Group. She will expand her responsibilities to identify scripted TV projects across cable and broadcast television to be developed by the production company that was founded by Gail Berman and is a coventure with the Fox Networks Group. She was previously manager of development. Prior to joining Jackal, she was head of business and creative development at The Zizo Group and before that worked at BermanBraun.
• DAN DONOVAN has joined McCann Worldwide's New York office as executive creative director. Donovan was most recently VP, executive creative director at Crispin Porter + Bogusky in Boulder, Colo. He returns to McCann where he previously spent some 14 years and rising to the role of VP, group creative director before departing for CP+B.
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| | What They're Watching | BROADCAST RATINGS
'American Ninja Warrior,' 'Running Wild' Lead NBC to Win
American Ninja Warrior was the top show Monday night, rising 11%. Running Wild With Bear Grylls spiked 44%. NBC pulled in the top spot Monday. ABC followed. Bachelor in Paradise fell 17%, while Bachelor in Paradise: After Paradise was flat. The finale of The Whispers jumped 17%. Fox tied CBS (which aired repeats) for third. So You Think You Can Dance fell a tenth. The CW's Penn & Tell: Fool Us rose 20%, while Whose Line Is It Anyway rocketed up 75%. Significant Mother jumped 50%.
For more, click HERE
CABLE RATINGS
'Fear the Walking Dead' Tops VMAs
Miley Cyrus was no match for zombies Sunday, as Fear the Walking Dead topped the MTV Video Music Awards to lead all original cable programs. The AMC drama drew a 4.1 rating among adults 18-49 — down from last week's 4.9 premiere — and 8.2 million viewers. The VMAs, hosted by Cyrus, reeled in a 2.6 in the demo — down from last year's 4.2 — and 5.0 million viewers. The VMA preshow on MTV nabbed a 1.3 rating and 2.8 million viewers.
For more, click HERE
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| Overnight Ratings: Monday, August 31
| | 8 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | NBC | AMERICAN NINJA WARRIOR | 1.9 | 6.7 | | ABC | BACHELOR IN PARADISE | 1.5 | 5.2 | | FOX | SO YOU THINK YOU CAN DANCE | 0.9 | 3.1 | | CBS | 2 BROKE GIRLS (R) (8)
THE ODD COUPLE (R) (8:30) | 0.9
0.8
| 4.5
3.8
| | UNIVISION | AMORES CON TRAMPA | 0.7 | 2.1 | | CW | PENN & TELLER: FOOL US | 0.6 | 2.1 | | TELEMUNDO | AVENIDA BRASIL | 0.4 | 1.3 |
| | 9 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | NBC | AMERICAN NINJA WARRIOR | 2.3 | 7.7 | | ABC | BACHELOR IN PARADISE: AFTER PARADISE | 1.0 | 3.8 | | FOX | SO YOU THINK YOU CAN DANCE | 0.8 | 2.8 | | UNIVISION | LO IMPERDONABLE | 0.8 | 2.2 | | CBS | SCORPION (R) | 0.7 | 4.7 | | TELEMUNDO | BAJO EL MISMO CIELO | 0.5 | 1.4 | | CW | WHOSE LINE IS IT ANYWAY? (9)
SIGNIFICANT MOTHER (9:30) | 0.7
0.3 | 1.8
0.9 |
| | 10 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | NBC | RUNNING WILD WITH BEAR GRYLLS | 1.3 | 3.6 | | TELEMUNDO | EL SEÑOR DE LOS CIELOS | 0.9 | 1.9 | | CBS | NCIS: LOS ANGELES (R) | 0.8 | 6.0 | | ABC | THE WHISPERS | 0.7 | 2.8 | | UNIVISION | YO NO CREO EN LOS HOMBRES | 0.7 | 2.0 |
| | TOMORROW'S BIG RATINGS STORIES TODAY | • 'Rizzoli & Isles' Takes a Summer Break
TNT will televise the mid-season six finale of its veteran cop show (9 p.m.). Rizzoli & Isles, which stars Angie Harmon and Sasha Alexander, is one of the most-watched dramas on cable, averaging a 0.7 18-49 demo rating and 4.3 million viewers. The upshot: Rizzoli & Isles has dominated cable dramas since it premiered in July 2010 and although only completing its halfway point of season 6, has already been renewed for a seventh season.
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| • Screaming on Hiatus
MTV's freshman series Scream, an adaptation of the popular slasher movies, concludes its season (10 p.m.). The drama is based around a group of teens in a small town where murders begin to take place, stirring up memories of a past crime spree and the introduction of a new executioner. Scream has averaged a 0.3 18-49 demo rating and 800,000 viewers, which is in the ballpark for most MTV dramas. The upshot: The network has renewed it in part because it increases its viewership by 60% in live-plus-three-day viewing. For advertisers, it reaches a chunk of 12-34 and 18-34 millennials.
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| • 'Tyrant' Losing Subjects
The FX drama about an American family drawn into the workings of a turbulent Middle Eastern nation concludes its second season (10 p.m.). The series had a so-so first season in which it averaged a 0.6 18-49 demo rating and 1.6 million viewers per episode. It has slipped to a 0.4 and 1.2 million season 2. The upshot: No word on whether Tyrant will return for a third season, but FX has kept on ratings-challenged drama The Americans for three seasons, so it's possible this drama could be back for another go around.
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| Media Buyer & Planner Today
Editorial Team
John Consoli, Contributing Editor
Phone: 201-314-0424 | Send Email
Jon Lafayette, Business Editor, Broadcasting & Cable
Phone: 917-281-4735 | Send Email
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Phone: 917-281-4708 | Send Email
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