| Today's Top Stories | | #1 | Media Agency President Admits Blocking Ads
| | | Barry Lowenthal, head of The Media Kitchen, in a first-person article on Digiday.com, says he hardly watches TV, but when he does he records it first on his DVR so he can skip the commercials. And he has also installed AdBlock on his Internet browser. He says the consumer experience is "far better without ads."
Why This Matters: Lowenthal concedes that he has "made a good living planning and buying media," but says the industry needs to reinvent ways to reach consumers on their terms. Wonder what his agency's clients think?
A Take: Digiday
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| | #2 | Hulu Rolls Out Ad-Free Viewing Option
| | | Beginning Wednesday, subscribers can upgrade to an ad-free plan for $11.99 per month, $4 more than the current fee for a "limited commercial" plan. Hulu CEO Mike Hopkins says, however, that the move "is not our exit from the ad business by any stretch. Advertising will continue to be central to our business." Even in the new plan, there will be certain shows where subscribers will see one 30-second preroll and another 30 second postroll ad.
Why This Matters: Hulu senior VP of ad sales Peter Naylor says research shows the viewers who continue to want to watch programming with ads will be "a very high-quality audience" for advertisers since they are not "ad avoiders."
Three Takes: Adweek | Ad Age | B&C
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| | #3 | Movie Studios Spent $1B on TV Advertising This Summer
| | | According to iSpot.tv, movie companies from May 1 to Sept. 1 have increased their TV ad spending by 3% compared to last summer, reaching $1.07 billion. Biggest spenders included Warner Bros., Universal Pictures and Walt Disney, according to a MediaPost report.
Why This Matters: Many marketers have been pulling ad dollars out of television, but as the movie studios realize, there is no ad platform better than television for immediate mass consumer reach — much as their summer investments prove.
A Take: MediaPost
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| #4 DirecTV Does Cover Wrap With Sports Illustrated (Ad Age)
#5 Burger King Says It Will Partner With Four Other Chains on Peace Day (Adweek)
#6 Twitter Expands Promoted Tweets to 167 More Countries (Ad Age)
#7 Marriott Shuns TV With Digital Campaign Featuring YouTube Star (WSJ)
#8 McDonald's Announces All-Day Breakfast Start Date via Twitter (Ad Age)
#9 Local Charlotte News Site's Formula: Fewer Advertisers, Deeper Partnerships (Digiday)
#10 Pandora to Go Ad-Free Sept. 9 to Celebrate 10th Birthday (Ad Age)
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|  | • 92.5
Percentage of the 77 million U.S. millennial Internet users who watch digital video at least once a month, according to eMarketer data.
– Reported by eMarketer
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| | MBPT Spotlight | Malvertising Continues to Plague Ad Industry
By Jérôme Segura, senior security researcher, Malwarebytes
Malvertising: The word hasn't entered the zeitgeist yet, but that will happen. It even sounds unpleasant, like a disease, and in many ways that's what it is. Just ask advertising executives and their professional networks — their brands and reputation are at stake when malware masquerading as advertising pops up on screen. The issue is serious but lacking a concrete solution, and that leaves publishers and consumers alike pointing fingers at their ad partners.
Cyber-criminals now find it absurdly easy to compete with legitimate ads on just about every kind of site. By creating booby-trapped ads and bidding for placement via popular ad networks, they expose millions of computers to malware infections. It's an ongoing problem getting more and more common: Just a few weeks ago, a major campaign went after Yahoo, along with very popular sites like Weather.com and Drudge Report. Last week, Malwarebytes researchers detected a new malvertising attack on MSN.com.
These ads are nothing more than a vehicle to convey malicious code that makes a home on your computer. There's a wide range at play here, all the way from password stealers that capture keystrokes when logging into, for example, a bank's website, to ransomware, which encrypts personal files and demands a ransom in exchange for freeing them. Worst of all, they're drive-by downloads — they can happen while consumers are just browsing from site to site without clicking on anything. And it can take a while to realize the system has been compromised.
What role should agencies and marketers play in rooting out malvertising? And can technology solve a problem created by technology?
For more, click HERE
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| | Fates & Fortunes | • MAT BAXTER was named to the newly create position of global chief strategy officer & creative officer at IPG Mediabrands. Baxter was most recently CEO of UM Australia, which is also part of IPG. Prior to joining UM, Baxter was chief strategy officer for GroupM's MediaCom Australia. He was also a founding partner and Asia-Pacific CEO of Naked Communications.
• AMOL JADHAV was appointed VP of global expansion at The Weather Company. He was previously head of global platform for Ebates, and also served as global head for guest checkout at PayPal. He has also worked at Microsoft.
• MICHELLE HARPER was named VP of sales at Cox Media Group. She was most recently general sales manager at Cox Media's Charlotte, N.C., station WSOC-TV. She succeeds Paul Curran who was appointed VP and general manager of Cox's WFTV-WRDQ Orlando in June.
• DAVID HILL, former head of Fox Sports, and producer/director REGINALD HUDLIN will produce the 88th Academy Awards to be televised on ABC on Feb. 28. It's the first involvement for both with the annual telecast, which is one of the most-watched live TV events of the year and a favorite of many major advertisers.
• ALVARO CABRERA has joined DigitasLBi as chief strategy officer, North America. He was most recently managing director and head of engagement planning at OgilvyOne, New York. Prior to that he was chief idea officer at The Bakery in New York and NXT, a division of GlobalHue. He also served as senior VP, executive director of interception at Dieste in Dallas, Texas and worked for several agencies in Spain.
• PAUL FRANKEL was named VP, ad sales marketing at national cinema ad seller Screenvision. Frankel was most recently with Synergy, and prior to that held positions at Burns Group and Flying Tiger Enterprises. He was also VP, national alliances at Live Nation.
• DEVIN REITER was named managing director of Crispin Porter Bogusky's Boulder, Colo., office. He was most recently executive VP and executive account director at McCann Erickson.
• BETH COMSTOCK was promoted to vice chair at General Electric and is the first woman to hold that title. Comstock was most recently senior VP and chief marketing officer. Before joining GE she was senior VP, corporate communications at NBC from 1996-98. After a stint as VP, corporate communications at GE she moved back to NBCUniversal where she served as president, integrated media, before returning to GE in 2008.
• AARON FETTERS was appointed senior VP, marketing solutions at comScore. He was previously director of the Insights and Analytics Solutions Center at Kellogg Co. Prior to that he spent several years at Procter & Gamble, in assorted marketing research roles.
• JAMIE GUTFREUND was named global chief marketing officer at Wunderman. She was most recently chief marketing office at Deep Focus, and prior to that was chief strategy officer at The Intelligence Group.
• KERRY FITZMAURICE has joined McKinney as managing director of its New York office, while WALT BARRON was promoted to chief strategy officer. Fitzmaurice was most recently global CMO at Kirshenbaum Bond Senecal + Partners and prior to that held executive posts at Mother NY and 72ndandSunny. Barron has ben VP and head of planning at McKinney.
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| | What They're Watching | BROADCAST RATINGS
'Hollywood Game Night' Spikes, NBC Wins Tuesday
NBC led broadcasters Tuesday night. Hollywood Game Night jumped 27% from last week, while America's Got Talent was flat. CBS was a distant second. Zoo fell a tenth. Fox finished low, as Are You Smarter Than A 5th Grader matched last week. The CW aired repeats.
For more, click HERE
CABLE RATINGS
7 Weeks on Top for 'Love & Hip Hop'
Love & Hip Hop: Atlanta has now topped all Monday original cable programs for seven weeks counting, as the VH1 program was even with a 1.7 rating among adults 18-49 and 3.4 million viewers. The fifth season premiere of MTV's Awkward drew a 0.7 in the demo and 1.3 million viewers. The first season finale of Discovery's Cuban Chrome reeled in a 0.3 rating and 952,000 viewers.
For more, click HERE
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| Overnight Ratings: Tuesday, September 1
| | 8 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | NBC | AMERICA'S GOT TALENT | 2.1 | 9.9 | | CBS | NCIS (R) | 0.9 | 7.8 | | UNIVISION | AMORES CON TRAMPA | 0.9 | 2.4 | | ABC | FRESH OFF THE BOAT (R) (8)
FRESH OFF THE BOAT (R) (8:30) | 0.7
0.7 | 2.8
2.4 | | TELEMUNDO | AVENIDA BRASIL | 0.6 | 1.4 | | FOX | ARE YOU SMARTER THAN A 5TH GRADER? | 0.5 | 2.3 | | CW | THE FLASH (R) | 0.4 | 1.2 |
| | 9 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | NBC | AMERICA'S GOT TALENT | 2.3 | 10.8 | | TELEMUNDO | EL SEÑOR DE LOS CIELOS | 1.2 | 2.1 | | CBS | ZOO | 1.0 | 5.8 | | UNIVISION | LO IMPERDONABLE | 0.8 | 2.4 | | ABC | FRESH OFF THE BOAT (R) (9)
FRESH OFF THE BOAT (R) (9:30) | 0.8
0.7 | 2.4
2.1 | | FOX | BROOKLYN NINE-NINE (R) (9)
THE LAST MAN ON EARTH (R) (9:30) | 0.3
0.3 | 1.2
1.0 | | CW | iZOMBIE (R) | 0.3 | 0.9 |
| | 10 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | TELEMUNDO | EL SEÑOR DE LOS CIELOS | 1.6 | 2.5 | | NBC | HOLLYWOOD GAME NIGHT | 1.4 | 4.9 | | CBS | NCIS: NEW ORLEANS (R) | 0.7 | 5.8 | | ABC | EXTREME WEIGHT LOSS | 0.6 | 2.2 | | UNIVISION | YO NO CREO EN LOS HOMBRES | 0.6 | 1.9 |
| | TOMORROW'S BIG RATINGS STORIES TODAY | • 'Mr. Robot' Shuts Down
Freshman USA drama Mr. Robot's season finale airs at 10 p.m. It was scheduled for this past Wednesday; however, a scene from the last episode was similar to the shooting death that same day in Virginia of two TV newspeople so the network delayed it for a week. Mr. Robot stars Rami Malek as a cybersecurity expert by day who by night joins a hacker group looking to destroy the evil company he's paid to protect. The series has won acclaim from TV critics but has produced disappointing live-plus same day ratings of 0.5 in the 18-49 demo and 1.4 million viewers. The upshot: The network renewed this series before the first episode ran. USA brass says delayed viewership makes this series a success.
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| • Celebrity Wife Swapping Concludes
In the season finale of ABC reality series Celebrity Wife Swap (10 p.m.) the wives of actor Robert Carradine and former NFL player Terrell Owens switch residences for a week. This season the series has averaged a 0.9 18-49 demo rating and 3.1 million viewers, down slightly from last season's 1.1 in the demo and 3.3 million viewers. The upshot: Celebrity Wife Swap is another one of those summer series that brings in a small but steady audience. Actually, its 0.9 demo rating makes it a top 20 show among the 18-49 summer audience.
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| • NBC Viewers Enjoying Standup Comedy
Last Comic Standing on NBC (10 p.m.) is drawing more viewers so far this summer in its ninth season than it did last summer. Hosted by Anthony Jeselnick, with judges Norm Macdonald, Roseanne Barr and Keenen Ivory Wayans, the series has averaged a 1.3 18-49 demo rating and 5.1 million viewers. Last summer it averaged a 1.2 and 3.9 million viewers. The upshot: In addition to America's Got Talent and American Ninja Warrior, Last Comic Standing has been one of the most-watched shows on NBC this summer. Its 1.3 demo rating places it in the top 10 among 18-49 viewers
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