| Today's Top Stories | | #1 | Facebook Introduces New Ad Buying System Tied to Nielsen
| | | The social platform's new Target Ratings Points system will allow marketers to create a custom targeted campaign and buy it in a way similar to making their traditional TV ad buys. They can then use Nielsen's Digital Ad Ratings measurement system to verify the TRP delivery. Facebook and Nielsen tested the TRP system across 42 U.S. campaigns and say advertisers got a 19% increase with Facebook targeted reach over a similar TV campaign alone.
Why This Matters: Like most digital platforms, Facebook is trying to steal ad dollars away from linear TV and this is another step aimed at doing that.
Three Takes: B&C | Adweek | Ad Age
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| | #2 | Online Publishers' Ad Fraud Lower Than Rate Across Industry--Study | | | A study commissioned by online publishing trade group Digital Content Next and performed by ad fraud detection firm White Ops of 32 of its member sites, found "sophisticated bots" account for only about 2.8% of traffic to display ads across its member sites and 2.5% of traffic to video ads, The Wall Street Journal reports. Member sites include Condé Nast, ESPN, Vox Media, CBS Interactive, NBCUniversal and The New York Times.
Why This Matters: A recent ANA study found bots accounted for an average of 11% of traffic to display ads and to 23% of video ads in ad campaigns across the industry as a whole. White Ops says traffic to DCN's member sites is relatively "fraud-free" compared with the overall online ad market.
A Take: WSJ
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| | #3 | Google to Use Email Addresses for Ad Targeting
| | | The search engine is beginning to let advertisers upload lists of their customers' email addresses in order to target those people with ads when searching on Google, watching videos on YouTube or checking mail on Gmail, Ad Age reports. Down the road, brands will also be able to target people that Google identifies as having similar characteristics to the people on the email lists.
Why This Matters: Ad targeting of a site's users is seen by some of those users as a good thing, but others believe it is an invasion of privacy. Google and its advertisers will have to walk the line and make sure they don't alienate more users than they please.
A Take: Ad Age |
| #4 VW Suspends U.S. Ad Campaign in Wake of Emissions Scandal (Ad Age)
#5 Cinnabon Targeting Teens With Videos on Snapchat (Adweek)
#6 Brands Targeting Millennials With Emojis (NYT)
#7 Assorted Advice for Buying Radio Advertising (Media Life)
#8 Nexstar Offers to Buy Media General for $4.1B (B&C)
#9 Ad Blocking a Hot Topic During Advertising Week (WSJ)
#10 New Broadcast Show Screener Delays Had Agencies Buying Blind (Ad Age)
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Percentage of U.S. Internet users who plan to purchase merchandise directly via social networks during the upcoming holiday season, according to a Market Track survey conducted by Qualtrics.– Reported by eMarketer
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| | MBPT Spotlight | The Early Word on 2016 Upfront Volume: It Will Be Up
By Jon Lafayette
You read it here first. Next year's upfront is going to be up after two years of decline. Yes, the 2015-16 television season has barely begun. And the ink is still wet on the deals negotiated during the weak 2015 upfront market. In fact, reports continue to come in estimating just how much volume shrunk, whether it was high-single-digits or low-single-digits.
Yet with Halloween a month away, ad people are already talking about the 2016 upfront. And if that's not spooky enough, the smart money has numbers to share. How much is volume expected to be up in the 2016-17 upfront? And what role will the current strength of the scatter market play in changing the outlook?
For more, click HERE (sub. required)
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| | Fates & Fortunes | · SABRINA PADWA has joined ABC Family as senior VP, business affairs. She most recently held the same position since 2006 at ABC Studios. Prior to that, she was general counsel and head of business affairs for global film and TV programming production company Radical Media.
· BRIAN WEXLER was named VP, local division, at the Television Bureau of Advertising. Wexler will be responsible for working with members to create category-specific presentations that promote local broadcast television to marketers and their agencies. He will also work with station account executives to promote eBusiness and provide training via webinars, webcasts and in-person meetings. Wexler was most recently director of national multimedia accounts at WTSP-TV, Tampa/St. Petersburg.
· ANNIE GRANATSTEIN was named head of The Washington Post's BrandStudio. She joins the Post from SlateCustom, where she was VP in charge of branded programs for the agency's clients. At WP BrandStudio she will oversee the newspaper's native advertising operation.
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| | What They're Watching | BROADCAST RATINGS
ABC's 'Quantico' Debuts Solid, 'Blood & Oil' Not as Strong
ABC debuted a pair of dramas Sunday, with Blood & Oil premiering at 9 p.m. followed by Quantico at 10 p.m., which grew its Blood & Oil lead-in by five tenths among adults 18-49. Both rookie programs, which were preceded by ABC's Once Upon a Time, were up against Sunday Night Football on NBC, as well as a two-hour series finale for CSI on CBS. NBC won the night easily, its 6.1 rating (Nielsen overnight numbers), with a 19 share, pacing the Peacock. CBS was up next with a 2.7/8, ahead of ABC's 1.4/4. Fox put up a 1.3/4. NBC's NFL matchup was down 16% from the previous Sunday. Fox aired its Sunday comedy block with The Simpsons up 20% from its finale last May. Brooklyn Nine-Nine held its lead-in and was up 27% from May's finale. Family Guy improved 13% over last season's finale. The Last Man on Earth at 9:30 was flat with its May first-season send-off.
For more, click HERE
CABLE RATINGS
'Thursday Night Football' Tackles Competition
NFL Network's Thursday Night Football scored a 1.4 among adults 18-49 on Sept. 24, down from the previous week's matchup at a 1.8 demo rating. The matchup, which saw the New York Giants top the Washington Redskins 32 to 21, also racked up 3.2 million viewers. MTV's Teen Mom II came in second among originals with a 0.9 in the demo and 1.5 million viewers. Tied in third was NFL Network's pre- and post- TNF coverage, which both had a 0.8 in demo. The pre-game coverage edged out the post-game coverage in total viewers with 1.9 and 1.8 million viewers, respectively.
For more, click HERE
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| Overnight Ratings: Sunday, Sept. 27
| | 7 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | CBS
| NFL OVERRUN
| 4.6
| 16.7
| NBC
| FOOTBALL NIGHT IN AMERICA
| 3.4 | 10.2 | FOX
| FAMILY GUY (R) (7) BOB'S BURGERS (7:30) | 0.9 1.3 | 2.3 2.7 | ABC
| DARK SWAN RISES: A ONCE UPON A TIME FAN CELEBRATION
| 0.7
| 3.5 | UNIVISION
| AQUÍ Y AHORA
| 0.4 | 1.4 | TELEMUNDO
| SÍ SE PUEDE
| 0.3 | 0.6 | | | | | |
| | 8 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | NBC
| FOOTBALL NIGHT IN AMERICA (8) NFL (8:30) | 5.7 7.5 | 16.0 21.2 | CBS
| 60 MINUTES
| 2.7 | 14.8
| ABC
| ONCE UPON A TIME
| 1.8 | 5.9 | | FOX | THE SIMPSONS (8) BROOKLYN NINE-NINE (8:30) | 1.5 1.5 | 3.3 3.1 | | UNIVISION | LA BANDA
| 0.8 | 2.2 | | TELEMUNDO | D.C.: LA BIBLIA CONTINÚA
| 0.3 | 0.7 | | | | | |
| | 9 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | NBC
| NFL
| 7.6
| 20.8
| CBS
| CSI: CRIME SCENE INVESTIGATION
| 1.8 | 12.5 | FOX
| FAMILY GUY (9) THE LAST MAN ON EARTH (9:30) | 1.5 1.4 | 2.9 3.1 | ABC
| BLOOD & OIL
| 1.4 | 6.3 | UNIVISION
| LA BANDA
| 0.9 | 2.5 | | TELEMUNDO | D.C.: LA BIBLIA CONTINÚA
| 0.4 | 0.9 | | | | | |
| | 10 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | NBC
| NFL
| 6.9 | 17.9
| ABC
| QUANTICO | 1.9 | 7.0 | CBS
| CSI: CRIME SCENE INVESTIGATION
| 1.7 | 11.8 | UNIVISION
| SAL Y PIMIENTA
| 0.6 | 1.8 | TELEMUNDO
| D.C.: LA BIBLIA CONTINÚA
| 0.4 | 0.9 |
| | TOMORROW'S BIG RATINGS STORIES TODAY | • 'Castle' No Longer King
Veteran ABC drama Castle (10 p.m.), which follows mystery novelist Richard Castle and his police partner, detective Kate Beckett, premiered its 8th season last week and drew an 18-49 demo rating of just 1.2 and 6.8 million viewers. That's down from last season's average of 1.4 and 7.7 million. It finished last in its time period among three broadcast dramas in viewers and tied for second in the demo. NBC's new drama, Blindspot, won the time period with a 3.1 and 10.6 million viewers. The upshot: The broadcast season is a marathon, not a sprint. And Castle has been around for a long time and has won the time period in past seasons. So it might be too early to make any judgments for this season. However it lost more than 4 million viewers from its Dancing With the Stars lead-in and that is cause for concern.
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| • Noah Era Begins On 'Daily Show'
South African comedian Trevor Noah is succeeding Jon Stewart as long-time host of The Daily Show (11 p.m.). Comedian Kevin Hart will be Noah's first guest, and later this week he will get visits from Whitney Wolfe, a co-founder of dating app Tinder, who now runs Bumble; Republican presidential candidate and N.J. governor Chris Christie, and Ryan Adams. Stewart hosted the fake newscast, which is the second-longest running program on Comedy Central. Noah joined the show as a contributor in December 2014. The upshot: The Daily Show averaged about 1.3 million viewers per night in Stewart's final year as host, down from about 1.5 million viewers the previous year, but more than half of those viewers were in the 18-49 demo. Noah is just 31, compared to Stewart's 52, so he could draw a younger audience. A lot will depend on his performance as host.
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| •Bar's Open, Time to Travel
Travel Channel's one-hour series Booze Traveler premieres for a second season (10 p.m.) following actor, adventurer and "cocktail connoisseur" Jack Maxwell as he samples drinks and talks with locals about their customs and cultures in different parts of the world. Maxwell visits Greece, Argentina, Finland, Hungary, India, New Zealand, the Philippines, Sicily, Tanzania, Texas and Hawaii over 16 episodes. The upshot: The series is not a huge draw, averaging under 1 million viewers, but it fits right in Travel Channel's wheelhouse of programming. This season it will follow veteran Travel Channel series Bizarre Foods (9 p.m.).
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| | Event Updates | Advanced Advertising
October 20, 2015 | Waldorf Astoria, New York
Featured Keynote:
Linda Yaccarino, Chairman, Advertising Sales and Client Partnerships, NBC Universal
How Advanced Advertising is Changing Video Ad Sales
Learn More Hispanic TV
October 22, 2015 | The Park Central Hotel, New York
Featured Keynote:
Gonzalo Del Fa, President, GroupM Multicultural
Turning Loyal Viewers into Your New Customers
Learn More |
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| Media Buyer & Planner Today
Editorial Team
John Consoli, Contributing Editor
Phone: 201-314-0424 | Send Email
Jon Lafayette, Business Editor, Broadcasting & Cable
Phone: 917-281-4735 | Send Email
Brian Moran, Managing Editor, Broadcasting & Cable
Phone: 917-281-4708 | Send Email
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