| Today's Top Stories | | #1 | ComScore to Acquire Rentrak
| | | The rival audience measurement companies have reached an all-stock deal that will combine digital measurement firm comScore and TV viewing measurement company Rentrak, which compiles set-top box data. Together they will work at coming up with a cross-platform measurement currency.
Why This Matters: While Nielsen has been described by Bernstein analyst Todd Juenger as the "gold-standard currency for counting the number of individuals exposed to a piece of content," a combined comScore and Rentrak will create a major competitor aimed at winning over the ad and media industry's business. Nielsen so far has struggled to come up with a viable way to measure viewing across TV and the Internet. However, Serge Matta, CEO of comScore, says emphatically, "We are going to build a cross-platform currency."
Three Takes: WSJ | Adweek | MCN
|
| | #2 | Most Top 100 CPG Brands Lost Sales and Share
| | | A report by Catalina finds 62 of the Top 100 consumer packaged goods brands had declining sales for the 52 weeks ending June 30, while a whopping 90 of 100 lost market share. Catalina found that private store brands stole sales and share away from the major brands. Even the major brands that grew sales did so primarily by increasing consumption from previously loyal buyers rather than from new customers, Catalina U.S. president Todd Morris told Ad Age.
Why This Matters: This data is a wake-up call for the brands and will put even greater pressure on their creative and media agencies to find ways to better motivate and reach new customers in this ever-fragmenting retail buying environment.
Two Takes: Ad Age | MediaPost
|
| | #3 | Chevy Volt Campaign to Take Aim at Nissan, Toyota
| | | A series of attack ads targeting the Nissan Leaf and Toyota Prius will begin running this fall, first on the Internet and then on TV, Automotive News reports. The goal will be to show consumers why Chevrolet believes its remodeled Volt is more reliable than its battery-powered car competitors. "We're going head-to-head with Leaf and Prius," says Tim Mahoney, Chevy's global chief marketing officer.
Why This Matters: The already heavy ad spending auto category is going to see even more dollars as a result of this new campaign. Don't expect Nissan and Toyota to sit around and take it. They will surely call on their agencies to develop new response commercials and buy lots of Internet and TV ad time also.
A Take: Auto News |
| #4 CBS to Include Digital Viewing in Nielsen Ratings (B&C)
#5 AdBlock Plus to Let Independent Board Decide Which Ads Don't Get Blocked (WSJ)
#6 Celebrity Cruises Picks Water Cooler Agency to Handle Media (Ad Age)
#7 Advertising Week 'Black People' Panel Has No Black People (Digiday)
#8 Spark Awarded $50M Valspar Paint Media Account (MediaPost)
#9 Ryan Seacrest Offers Marketing Advice (Ad Age)
#10 YouTube Lets Viewers Buy Directly From Product Review Videos (Adweek)
|
|  | · 63.5
Percentage of U.S. ad agency executives who say their agencies customize clients' online ads based on the use of dynamic demographic data or information about the person's habits who will see the ad.
– Reported by eMarketer |
| | MBPT Spotlight | Adobe Report Offers Marketers Advice for Creating Customer-Specific Data-Driven Marketing Plans
By John Consoli
A new report from Adobe stresses the importance for marketers to coordinate data and gain a 360-degree view of every customer and then to target that customer based on their individual habits.
The idea sounds daunting but Adobe offers some guidelines to follow that give marketers direction.
"In a world where customers are using more channels than ever, and often switching between devices within a single transaction, more customer data is being generated than ever before," the report states. Why is using an integrated technology platform important in getting the data to live together? And does it matter whether a customer engages a brand through social media or simply buys the product in a store? For more, click HERE |
| | Fates & Fortunes | · MARY BERNER was named chief executive officer of Cumulus Media. She was most recently president and CEO of the Magazine Publishers Association. She succeeds Lew Dickey, who will continue as vice chairman of the Cumulus board of directors. Prior to joining MPA, Berner served as CEO of Reader's Digest Association. Prior to that she was president and CEO of Fairchild Publications and VP and publisher of Glamour magazine.
· MATT HANNA was promoted to executive VP of original programming at Esquire Network. He was previously senior VP of the department. Hanna has been with Esquire since 2012, helping to launch the network in 2013. Prior to that, he was senior VP, development at True Entertainment, and also worked at VH1.
· CRAIG BARRY was promoted to executive VP of production and chief content officer at Turner Sports. He is a 26-year Turner Sports veteran who was most recently senior VP of production and executive creative director. In an expanded role, Barry will add oversight of all Turner Sports business interests surrounding the recently announced eSports league created by Turner in partnership with WME/IMG.
· JOANNE RUBINO was named executive VP, production, at Thinkfactory Media. She was previously senior VP and will take on an expanded role in the production area. She is a 16-year veteran of Thinkfactory, which creates and produces content for television.
· JEAN DIETZE was promoted to president, affiliate relations at NBCUniversal. She was most recently executive VP, affiliate relations, a post she held for four years. She will continue to lead all aspects of NBC affiliate relations, including affiliation renewals and clearances. She will also continue as NBC's chief liaison to the affiliate body. Dietze has spent her entire career at NBC, first joining the company in 1992. In other moves, RHONDA BROCKMANN was promoted to executive VP, affiliate relations and legal affairs, and SCOT CHASTAIN was promoted to executive VP, affiliate marketing and development. |
| | What They're Watching | BROADCAST RATINGS
Fox Comedies 'Grandfathered', 'Grinder' Open So-So
Fox's building of a comedy block with Rob Lowe-starrer The Grinder and John Stamos-starrer Grandfathered got off to an OK start. Both were up against NCIS on CBS and The Voice on NBC. ABC's The Muppets tumbled 29% in its second week, while Fresh Off the Boat dropped 11% from the previous week. The season-three premiere of Marvel's Agents of S.H.I.E.L.D. came in up 24% from its season finale. According to preliminary Nielsens, NBC won the night easily with a 3.1 rating and 10 share in 18-49, ahead of CBS' 1.9/6, while ABC and Fox had twin 1.5/5s and The CW a 0.3/1. CW traditionally waits until the Big Four have premiered the bulk of their new offerings before taking its turn next month. The Voice was up 6% from last Tuesday's installment. That led into Best Time Ever With Neil Patrick Harris, which came in down 9% from the previous week. On CBS, NCIS dipped 13% from the previous week. NCIS: New Orleans was flat with the prior week, while Limitless bumped 5% over last week. Following Fox's rookie comedies, Scream Queens dipped 6% from the previous week's 1.6. The CW aired iHeartRadio Music Fest.
For more, click HERE
CABLE RATINGS
NFL Scores Touchdown for ESPN Monday
ESPN's Monday Night Football matchup, which saw the Green Bay Packers beat the Kansas City Chiefs 38-28, outscored the cable competition with a 5.1 among adults 18-49 and 13.5 million viewers. In second was ESPN's post-game SportsCenter at a 1.6 demo rating and 3.4 million viewers. VH1's Love & Hip Hop Hollywood rounded out the top three with a 1.4 in the demo and 2.5 million viewers.
For more, click HERE
|
| Overnight Ratings: Tuesday, Sept. 29
| | 8 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | NBC
| THE VOICE
| 3.2
| 12.1
| CBS
| NCIS | 2.1 | 16.0 | ABC
| THE MUPPETS (8) FRESH OFF THE BOAT (8:30) | 2.0 1.7 | 5.8 4.8 | | FOX | GRANDFATHERED (8) THE GRINDER (8:30) | 1.5 1.5 | 5.3 4.9 | | UNIVISION | ANTES MUERTA QUE LICHITA
| 0.7 | 2.0 | | TELEMUNDO | AVENIDA BRASIL
| 0.5 | 1.4 | | CW | THE IHEARTRADIO MUSIC FESTIVAL - NIGHT 1
| 0.3 | 1.0 |
| | 9 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | NBC
| THE VOICE
| 4.1
| 14.4
| CBS
| NCIS: NEW ORLEANS
| 1.7 | 12.6 | ABC
| MARVEL'S AGENTS OF S.H.I.E.L.D.
| 1.7 | 4.8 | FOX
| SCREAM QUEENS
| 1.4 | 3.6 | UNIVISION
| LO IMPERDONABLE
| 0.8 | 2.3 | | TELEMUNDO | BAJO EL MISMO CIELO
| 0.6
| 1.5 | | CW | THE IHEARTRADIO MUSIC FESTIVAL - NIGHT 1
| 0.3 | 0.8 |
| | 10 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | NBC
| BEST TIME EVER WITH NEIL PATRICK HARRIS
| 2.0
| 6.3
| CBS
| LIMITLESS | 1.9 | 9.6 | ABC
| QUANTICO (R)
| 1.0 | 4.2 | TELEMUNDO
| SEÑORA ACERO
| 0.9 | 1.9 | UNIVISION
| YO NO CREO EN LOS HOMBRES
| 0.6 | 1.8 |
| | TOMORROW'S BIG RATINGS STORIES TODAY | • How Much Can the 'Empire' Grow?
The Fox hit Empire, which follows cutthroat family feuding in the music business, returned for a second season last week with an 18-49 demo rating of 6.7 and 16.2 million viewers. Those numbers are higher than it produced during its first season. This week guest stars will include Becky G, Kelly Rowland and Ludacris. Preceding Empire again is freshman drama Rosewood, starring Morris Chestnut as a private pathologist who works with police, which last week drew a surprisingly strong 2.4 18-49 demo rating and 7.5 million viewers to lead off the night for Fox. The upshot: Second episodes of new seasons usually result in audience losses of about 15% to 20%, but Empire could go counter to that trend. Even if it does lose some audience, it will still be among the most-watched shows on television. Expect Rosewood to lose some audience, but after Week 1 at least, it seemed like a solid companion to Empire.
|
| • 'Chicago P.D.' Back on the Beat
The NBC procedural from Dick Wolf returns for its third season (10 p.m.). The series follows a uniformed police unit and an intelligence squad that battles crime in the Windy City. Chicago P.D. was NBC's fourth most-watched drama last season, averaging a 1.4 18-49 demo rating and 6.5 million viewers. It will again follow Wolf's veteran Law & Order: SVU (9 p.m.), another police procedural. Last week SVU returned for its 17th season and drew a demo rating of 1.7 and 8.2 million viewers, higher than its season 16 finale numbers. The upshot: SVU drew its decent sized premiere audience up against Fox megahit Empire, but this week will also compete against the return of CBS drama Criminal Minds. So its lead-in help for Chicago P.D. may be more limited. Chicago P.D. will also have to compete with the premiere of the new CBS medical drama Code Black.
|
| • New Medical Drama Joins CBS Lineup
Code Black (10 p.m.) is a new scripted drama based on a documentary of the same name. It takes place in the emergency room of a hospital where veteran doctors and first-year residents work together to perform high-risk procedures to save critically ill patients. Marcia Gay Harden leads an ensemble cast. The upshot: Code Black succeeds CSI Cyber at 10 p.m., which CBS moved to Sunday this season. CBS is giving Code Black a solid lead-in with Criminal Minds, which averaged a 2.2 18-49 demo rating and 10.3 million viewers in its 11th season, making it the sixth most-watched drama in broadcast primetime. Whether the two series will draw compatible audiences remains to be seen.
|
|
| | Event Updates | Advanced Advertising
October 20, 2015 | Waldorf Astoria, New York
Featured Keynote:
Linda Yaccarino, Chairman, Advertising Sales and Client Partnerships, NBC Universal
How Advanced Advertising is Changing Video Ad Sales
Learn More Hispanic TV
October 22, 2015 | The Park Central Hotel, New York
Featured Keynote:
Gonzalo Del Fa, President, GroupM Multicultural
Turning Loyal Viewers into Your New Customers
Learn More |
|
| |  |  |
| Media Buyer & Planner Today
Editorial Team
John Consoli, Contributing Editor
Phone: 201-314-0424 | Send Email
Jon Lafayette, Business Editor, Broadcasting & Cable
Phone: 917-281-4735 | Send Email
Brian Moran, Managing Editor, Broadcasting & Cable
Phone: 917-281-4708 | Send Email
|
| | |
