| Today's Top Stories | | #1 | Clinton Would End Tax Break for Drug Ads
| | | The Democratic presidential candidate, as part of her war on high prescription drug prices, says she would end tax breaks for televised drug ads, Ad Age reports. The aim would be to limit the number of ads on TV urging consumers to press their doctors to prescribe high priced prescription drugs.
Why This Matters: The Association of National Advertisers says Clinton's plan is unconstitutional and would restrict information about medicines that consumers need to have. Of course there is also the massive amount of ad dollars the TV networks would lose. Last year, pharmaceutical companies spent $3.2 billion on TV ads.
A Take: Ad Age
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| | #2 | GroupM Wants to Protect Clients From Piracy Websites
| | | The WPP agency group plans to require the ad networks and exchanges it works with to participate in an anti-piracy initiative developed by the ad industry's Trustworthy Accountability Group. The goal is to prevent its clients' ads from appearing on sites containing pirated content. Those sites not only sell ads against copied content, but can also infect computers with viruses that falsely drive up the numbers of clicks on ads. GroupM plans to begin enforcing the new standard on Jan. 1.
Why This Matters: The Digital Citizens Alliance says $200 million in advertising each year is spent on pirated websites, according to an Adweek report. John Montgomery, chairman of GroupM North America, is also co-chair of the TAG Anti-Piracy Working Group and wants to make sure his clients' ad dollars are not misspent on these sites.
Two Takes: MediaPost | Adweek
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| | #3 | Kardashian Web Channels to Sell Ads, Share Revenue
| | | Whalerock Industries, founded by former ABC and Yahoo exec Lloyd Braun, introduced on Sept. 14 four new channels for Kim Kardashian West, Khloé Kardashian and Kendall and Kylie Jenner. The sites available via the web and mobile apps cost $3 a month for access and already have more than 1 million subscribers. The New York Times reports that Whalerock and the Kardashians also plan to sell advertising for the sites, offer product placements, and sell products and split the sales with the brands.
Why This Matters: While some analysts wondered whether this reality family was overexposed and losing public interest, the large number of subscribers proves there is still great marketability. Reaching a mass audience of Kardashian fan base will certainly prove attractive to some brands.
A Take: NYT |
| #4 Some Brands Capitalizing on Pope's Visit (Digiday)
#5 Watchwith to Place Contextual Ads in Fox Shows (B&C)
#6 FTC Urged to Investigate VW Diesel Advertising Claims (Auto News)
#7 MEC to Conduct 'Live Hire' During Advertising Week (MediaPost)
#8 Harry Potter Brand Pitching Itself to Gen Z (Digiday)
#9 SharperImage.com Names Ocean as Media Agency (MediaPost)
#10 First Pepsi Spot From BBDO NY Since 2008 (Ad Age)
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|  | · 25.1
Dollars in billions that will be spent globally on social network advertising in 2015, according to a new forecast by eMarketer. That's up from $23.7 billion that was projected in an early forecast in April. Facebook is expected to take in $16.3 billion of that total, or nearly 65%.
– Reported by eMarketer
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| | MBPT Spotlight | NBC Sports Group's NHL Ad Sales Pacing 30% Ahead of Last Season
By John Consoli
NBC Sports Group's NHL ad sales for the 2015-16 season are mirroring NFL ad sales in terms of pacing but at a lower revenue level, according to Seth Winter, executive VP, sales and marketing.
Fourth quarter ad avails for hockey on both NBC and cable network NBCSN are "exceptionally tight," Winter says, but first and second quarter ad avails, along with the Stanley Cup playoffs, are less tight.
NBC Sports Group will televise 105 NHL regular season games beginning with an opening night doubleheader on Oct. 7, featuring the defending Stanley Cup champion Chicago Blackhawks and the New York Rangers at 7 p.m., followed by the San Jose Sharks meeting the Los Angeles Kings at 10 p.m. What is the key demo for fans watching hockey on television? And which marketers that looking to reach those fans via season-long ad packages?
For more, click HERE |
| | Fates & Fortunes | · TOM CIJFFERS was named chief client officer at Mediacom USA, after spending the past 16 years at ZenithOptimedia, most recently as managing director of Zenith UK. Cijffers will be based in New York and succeeds Adam Komack, who took another position within Mediacom earlier this year.
· DAVID MURNICK is the new senior VP of seller accounts at Rubicon Project, where he will oversee North America business. He was most recently VP, sales strategy and client services at Gannett Co.
· JENNIFER STORMS was named chief marketing officer for NBC Sports Group, succeeding John Miller, who will be transitioning to a more focused role of leading the unit's Olympic marketing efforts. Miller will also continue to chair NBCUniversal's Marketing Council. Storms joins NBC Sports Group from PepsiCo, where she was most recently senior VP of global sports marketing. Prior to that, she led sports strategy and property management for PepsiCo's Gatorade. Earlier, she served in various marketing and programming positions at Turner Broadcasting System and Turner Sports. Prior to leaving Turner after 14 years, she was senior VP of Turner Sports Marketing & Programming.
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| | What They're Watching | BROADCAST RATINGS
'The Muppets' Debuts Strong
The Muppets opened to solid numbers Tuesday on ABC. The puppet-starring workplace comedy was the No. 2 new show of the young season in 18-49, behind NBC's splashy Blindspot debut. Less fortunate was Fox's Scream Queens, which debuted with a 1.6 rating across two hours. Following Muppets on ABC was the return of Fresh Off the Boat, which was down 24% from the series premiere last February, while two hours of Dancing With the Stars, which followed at 9 p.m., was down 17% from the previous night. NBC won the night with a 3.0 rating and 10 share in adults 18-49, ahead of CBS' 2.0/7, ABC's 1.8/6, Fox's 1.6/5 and CW's 0.5/2. The Voice was down slightly from the previous night's premiere, while Best Time Ever With Neil Patrick Harris was up 22% from its premiere the previous week. On CBS, NCIS and NCIS: New Orleans both opened down, seeing 17% and 35% drops, respectively, from last year's premieres. The CW was in repeats.
For more, click HERE
CABLE RATINGS
'Monday Night Football' Tackles Competition
ESPN's Monday Night Football, which saw the New York Jets beat the Indianapolis Colts 20 to 7, topped the night with a 4.7 among adults 18-49 and 12.5 million viewers. Tied in a distant second were ESPN's SportsCenter and VH1's Love & Hip Hop Hollywood both nabbing a 1.4 in the demo. However, in total viewers, SportsCenter edged Love & Hip Hop with 3.1 million viewers to the VH1 show's 2.6 million.
For more, click HERE
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| Overnight Ratings: Tuesday, Sept. 22
| | 8 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | NBC
| THE VOICE
| 3.0
| 11.5
| CBS
| NCIS | 2.4 | 17.7 | ABC
| THE MUPPETS (8) FRESH OFF THE BOAT (8:30) | 2.8 1.9 | 8.9 6.1 | | FOX | SCREAM QUEENS
| 1.7 | 4.2 | | UNIVISION | ANTES MUERTA QUE LICHITA
| 0.8 | 2.3 | | TELEMUNDO | SEÑORA ACERO
| 0.8 | 1.4 | | CW | THE FLASH (R)
| 0.5 | 1.4 |
| | 9 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | NBC
| THE VOICE
| 3.7
| 12.7
| CBS
| NCIS: NEW ORLEANS
| 1.7 | 12.5 | ABC
| DANCING WITH THE STARS
| 1.6 | 9.3 | FOX
| SCREAM QUEENS
| 1.6 | 3.8 | TELEMUNDO
| SEÑORA ACERO
| 0.9 | 1.7 | | UNIVISION | LO IMPERDONABLE
| 0.7 | 2.2 | | CW | THE FLASH (R)
| 0.4 | 1.3 |
| | 10 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | NBC
| BEST TIME EVER WITH NEIL PATRICK HARRIS
| 2.2
| 6.2
| CBS
| LIMITLESS | 1.8 | 9.7 | ABC
| DANCING WITH THE STARS
| 1.4 | 9.6 | TELEMUNDO
| SEÑORA ACERO
| 1.1 | 2.1 | UNIVISION
| YO NO CREO EN LOS HOMBRES
| 0.7 | 1.8 |
| | TOMORROW'S BIG RATINGS STORIES TODAY | • Good-Bye 'Big Brother,' Hello 'Survivor'
The 17th season of the CBS summer hit Big Brother concludes with a 90-minute finale (9:30 p.m.) following the premiere of the 31st edition of popular wilderness competition series Survivor (8 p.m.). As is par for the course, the Big Brother finale opens with three competitors left -- Steve Moses, Liz Nolan and Vanessa Rousso. A live jury made up of this season's castoffs selects the winner of the $500,000 prize. Survivor: Cambodia -- Second Chance, filmed this summer, features a cast of former losers. This time the returnees were by a public vote rather than by the show's producers. They range in age from 22 to 55. The upshot: Big Brother this summer has cumulatively averaged a 2.1 18-49 demo rating and 6.2 million viewers across three nights, compared to 2.2 and 6.3 million last summer. It is still one of the most watched summer broadcast primetime series. Survivor last season averaged a 2.3 demo rating and 9.5 million viewers cumulatively for its 29th and 30th edition.
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| • A Bigger Empire?
The surprise freshman smash hit Empire, about family intrigue in the music business, returns for a second season (9 p.m.). The series, which stars Terrence Howard and Taraji P. Henson, averaged a 5.0 18-49 demo rating and 12.7 million viewers and was the most-watched non-sports broadcast primetime series among the advertiser-desired demo. Preceding Empire will be new drama Rosewood, starring Morris Chestnut as Dr. Beaumont Rosewood, a renowned private pathologist in Miami who uses his sophisticated lab to perform autopsies uncovering clues the police miss. Along the way, he partners with police detective Villa Ortiz (Jana Lee). The upshot: Expect Empire to draw a huge audience, possibly more than the 6.5 18-49 demo rating and 16.5 million viewers who watched the season 1 finale last spring, including a large percentage of African Americans. Chestnut is known for his roles in the movie The Best Man and TV series Nurse Jackie, so Rosewood could be a nice lead-in, although it will draw nowhere near the Empire numbers.
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| • ABC Lineup Returns Intact
The network is returning all five Wednesday night shows in the same time periods as last season. Sitcom The Middle (8 p.m.) averaged a 1.9 18-49 demo rating and 7.3 million viewers in its sixth season. The rest of the lineup: sitcom The Goldbergs (8:30 p.m.), 2.0 and 6.6 million viewers in its second season; comedy Modern Family (9 p.m.), 2.8 and 8.5 million viewers in its sixth season; comedy Black-ish (9:30 p.m.), 2.1 and 6.6 million viewers in its freshman season; and drama Nashville (10 p.m.), 1.3 and 5.1 million viewers in its third season. The upshot: Modern Family is one of the most-watched comedies in primetime television, while among the Big Four broadcast networks, Nashville is one of the least-watched dramas. The other three comedies did well enough for the network to bring back.
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